The document discusses the importance of personal branding and differentiating yourself. It provides tips for developing a personal brand, including defining goals and brands, being authentic, doing what you love, getting visibility through blogging, social media, conferences, and open source contributions. Personal branding is presented as an important investment to start early, even while in school, in order to establish expertise and leave a lasting mark.

1. differen'a'ng yourself
Frédéric Harper
@fharper
http://outofcomfortzone.net
Head of Developer Relations @ Mashape
Humber College – 2015-03-30
CreativeCommons:https://flic.kr/p/a8eh5S

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getting a job or internship

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getting out of the crowd

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personal branding

5. what

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can you recognize this brand?

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and this one?

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the goal is the same

9. Paul Irish, Google Chrome advocate
personal branding
[Personal branding is] the art of consistently
presenting, online and offline, the essence of
how you stand out from the crowd.

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it’s about you

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who you are

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what you know

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what you are doing

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what you did

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your tribe

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what you like

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what you don’t like

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it‘s about everything that defines you

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you already have one

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a personal story

21. how

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define your goal

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define your brand

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who are you

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who do you want to be

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be authentic

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do what you love

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make it art

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make your own rules

30. HOW

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the secret ingredient

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get visibility

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if you aren’t on Google…

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start a blog

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be on social media

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speak or volunteer at conferences

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start an user group

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think open source

39. help others

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write some doc or report bugs

41. show your design skills

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do a certification

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get industry recognition

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network, network, and network

45. when

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now is too late

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it’s an investment

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you can start while at school

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you are the expert

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leave your mark on everything you do

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we scratched the surface

52. Frédéric Harper
fharper@oocz.net
@fharper
http://outofcomfortzone.net
http://j.mp/personalbrandingbook