Guerrilla marketing uses unconventional and low-cost tactics like graffiti, stickers, and flyers to locally promote ideas, products, or services. While guerrilla marketing is one marketing strategy, it does not guarantee success. The examples provided show how brands like Cadbury, Nike, KitKat, and others have effectively used unexpected guerrilla tactics that tell stories with humor to go viral without relying on social media. The document encourages finding the best explanatory infographic image to further illustrate guerrilla marketing techniques.

1. The Very Classic Guerrilla Marketing
5 May 2014

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Guerrilla marketing
was originally a marketing strategy in which low-cost, unconventional
means (including the use of graffiti, sticker bombing, flyer posting, etc.)
were used in a (generally) localized fashion to draw attention to an idea,
product, or service.
Guerrilla is one of the marketing categorization,
it’s not a always-success formula.
Grassroots marketing . Wait Marketing . Street Marketing .
Viral Marketing . Undercover Marketing

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The age for “real or fake” passed.
Cadbury Gorilla Drummer Nike Kobe Jump

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KitKat

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Real Hiphop

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Tyskie Beer

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Canon

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McDonald’s

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Nikon

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Directski

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Lemon & Paeroa

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A 3D Kitchen in the Classifieds

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Ariel Fashion Shoot Case
http://j.mp/1g2bhFI

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Havas - Pay With A Smile
http://j.mp/1g2cmNM

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Guerrilla Marketing
It’s not related to social media, yet it still viral.
Location. Unexpected.
Story-telling. Humor.

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Next Step
Search for the best infographics image that you can
find, and explain why.

17. Bennet
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