SlideShare a Scribd company logo
1 of 16
Download to read offline
Reference.pdf
I'm Veronika Fazekas, a Barcelona based marketing and business
development professional with more than 10 years of trajectory in the field
of corporate brand identity building, brand concept adaptation into
international markets, with a proven experience in building and executing
marketing strategies and social media management.
I have a proven track record of successfully managing complex projects
from initial concept to completion. I have been recognized for innovative
business development strategies. I love participating in initial and start-up
projects just as forming part of already established organisations and I am
able to manage time-sensitive projects with limited or substantial budgets.
WHO I AM
I worked for multinational companies, I worked for agencies and I
owned small business and this experience gives me the advantage of
being aware of the challenges, difficulties and needs of our clients.
I'm used to work with limited budgets therefore my strategic
approach is more focused on innovative and creative solutions rather
than expensive campaigns.
I believe in the power of synergies and that the correct strategy in
place brings results.
WHERE'S THE DIFFERENCE
MY EXPERIENCE
06
I have more than 15 years of experience in different fields of
marketing. My main expertise is in branding, strategy and social
media.
Apart from experience in digital marketing I have a wide scope of
expertise in the following fields:
I have the capacity to create and edit videos and I work with fully-
equipped photographers.
I collaborate with designers who has experience in the creation of all
kinds of marketing materials: flyers, in store POS (outside and inside
posters, table tents, illustrations for chalkboards, take away bags,
cups, napkins, merchandising material, etc.)
I have experience in influencer marketing in several sectors.
I have also carried out ATL campaigns; TV, radio and outdoor
billboard campaigns.
ACHIEVMENTS
06
Paprika Gourmet
MasQMenos - International restaurant chain
Pick - World famous gourmet brand since 1869
VIWA Vitaminwaters
chocoMe - Premium award-winning chocolate brand
Biovéne - International Cosmetic Brand
Jim Gaffigan
Introduction of Pastrami into the Spanish market & becoming Nº1 national
supplier in HoReCa
Re-design and positioning of the restaurant chain's brand & successfull
introduction into the UK market.
Brand adaptation & launch into the Spanish market. Execution of current
marketing activity.
Brand adaptation & launch into the Spanish market. Execution of current
marketing activity.
Execution of current marketing activity of several countries.
Launch campaign of the brand in Primor & Druni, one of the biggest beauty
retail chain in. Spain.
Design & execution of the Spanish tour's marketing. campaign that resulted
in an Amazon Prime Series and hit the record of the most. attended comedy
show in Europe
BRANDS WE HAVE WORKED WITH
06
MY SERVICES
I provide strategic consulting services with the aim of
helping to determine which approach is the best to take
according to the desired objectives to reach.
I help brands establish in new markets, conducting market
research, competitor and SWOT analysis.
I help brands to determine if their current strategy and
positioning is the most suitable and offer solutions in order
to make the necessary changes and amendments.
I work out strategies for product launches, specific or overall
campaigns not only in the digital but of a 360º approach.
CONSULTING
Branding is my passion. Everything I do, is respecting the
principle that branding is essential.
I firmly believe that branding is not only the privilege of big
enterprises but it’s indispensable for small and medium
companies too, actually being more relevant to them than to
bigger organisations.
My years of experience in branding in different sectors
indorse me when it comes to design and to execute branding
strategies in all stages. From creating the idea from scratch,
going through the whole branding process, to designing
branding strategies in a more developed stage. And also let's
not forget about a complete rebranding if necessary.
BRANDING
There's art in your
story & magic in your
brand
I develop a comprehensive brand voice and a strategy that is
in line with the brand’s core values.
I make sure of the coherent use in each channel,
communicating the brand’s core values, taking into account
the specific characteristics of the market.
I ensure that the brand values stand out and offer a unique
experience to the costumers, leading to exploration of new
products and venues, generating more traffic and brand
loyalty.
BRANDING
Your business is
the body.
Your brand is
the soul
I handle social media management from a completely different
point of view.
I believe in real engagement and real followers who actually turn
into paying customers rather than huge amounts of followers and
likes.
My approach is not just randomly post nice images but to build up
a strategic content plan that works towards an established
objective and the posts and content are designed to be aligned with
the brand concept, communication line and objective.
I like to design content that stands out, that talks to the
customers, that grabs their attention and that fully respects and in
all moments communicates the brand values.
SOCIAL MEDIA SERVICES
06
Design and execute coherent, engaging content & ad strategy
with the objective of increasing brand awareness and drive sales
through:
Visually appealing images & videos that are in line with the
brand voice.
Coherently and strategically edited caption and accurate hashtag
research
Promotional activity in channels; raffles, interactive content
Promote product launch, openings, in store promotions
Content strategy developed with the aim of brand awareness and
driving traffic
Interaction with the right accounts and users
Increase follower base and engagement
Develop and execute influencer strategy
Monitor and moderate all social media channels
SOCIAL MEDIA SERVICES
DIGITAL ADS & PR
Design and execution of a digital advertising plan. Proposal
of media where to advertise, negotiation of the best price
deal, creation of the visual content, follow up and report on
campaigns.
Making strategic alliances for the brand with the most
important and relevant media players.
The digital advertising plan takes into account and is
designed in line with the strategic dates like product
launch, new venue opening, etc.
Design and execution of PR campaigns in relevant press.
INFLUENCER CAMPAIGNS
Design and execution of influencer campaigns with
relevant influencers of different sectors.
Negotiation of pricing, control and reporting on results.
PROMOTION PLANS
06
First, I analyse the strengths and weaknesses of the
company, than based on this analysis suggest a
promotional plan for a specific objective which to
consider all the way through the marketing process.
I take care of the entire process from the analysis, through
the design of the promotions creating the layout of the
necessary materials, to the execution of the marketing
plan in all the necessary channels.
Creation of a campaign calendar with key dates and
events (outside of the general key dates such as
Christmas, etc.) around which to design the campaigns
and promotions with a clear objective, without the need
to offer discounts but rather an added value to customers.
CAMPAIGN IDEAS
06
Here are some campaign ideas (might vary according to the sector):
Co- branding and sponsorship actions with relevant brands and
organisations
Event organisation that catches the attention and creates brand
awareness
Create competition (like who knows more about the brand, tell the
brand story, etc.) with a creative way make people participate in it
competing for a prize
Possible product placement in shows, movies, series and TV
Create nationwide competition & campaign based on a creative idea,
which generates a high participation
Create a campaign in line with the company’s CSR
Create sponsorship with relevant companies
Create animated video series
Contact
veronicafazekas@gmail.com
E-mail Address

More Related Content

Similar to Reference.pdf

Karabo mamabolo portfolio.
Karabo mamabolo portfolio.Karabo mamabolo portfolio.
Karabo mamabolo portfolio.karabomama
 
Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...Adam Margolin
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction PresentationAndyMeier
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction PresentationJeanette Harris
 
Dreamlockers - Why we are the best
Dreamlockers - Why we are the bestDreamlockers - Why we are the best
Dreamlockers - Why we are the bestVipul Narang
 
Go strategic communication (pvt)company profile
Go  strategic communication (pvt)company profile Go  strategic communication (pvt)company profile
Go strategic communication (pvt)company profile Go Strategic
 
Presentation On Marketing Plan
Presentation On Marketing PlanPresentation On Marketing Plan
Presentation On Marketing Plandvsgi
 
Euro-FEM Module 4: Marketing and Branding Techniques
Euro-FEM Module 4: Marketing and Branding TechniquesEuro-FEM Module 4: Marketing and Branding Techniques
Euro-FEM Module 4: Marketing and Branding TechniquesAthanasiaIoannidou
 
Mark com presentation esp eng
Mark com presentation esp engMark com presentation esp eng
Mark com presentation esp engInés Parra
 
Module 4 stimulating demand
Module 4 stimulating demand Module 4 stimulating demand
Module 4 stimulating demand foodincubhub1
 
Smart Brand Marketing That Works
Smart Brand  Marketing That WorksSmart Brand  Marketing That Works
Smart Brand Marketing That WorksLarry DeVincenzi
 
Marketing Strategy Development.
Marketing Strategy Development.Marketing Strategy Development.
Marketing Strategy Development.SnehashisRoy1
 

Similar to Reference.pdf (20)

Karabo mamabolo portfolio.
Karabo mamabolo portfolio.Karabo mamabolo portfolio.
Karabo mamabolo portfolio.
 
Resume, Anthony Shinker
Resume, Anthony ShinkerResume, Anthony Shinker
Resume, Anthony Shinker
 
Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...Introduction to Brand Champions - building brands through strategy, creativit...
Introduction to Brand Champions - building brands through strategy, creativit...
 
10 steps for Marketing Plan
10 steps for Marketing Plan10 steps for Marketing Plan
10 steps for Marketing Plan
 
Khooyeh
KhooyehKhooyeh
Khooyeh
 
promotion topic for imc
promotion topic for imcpromotion topic for imc
promotion topic for imc
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction Presentation
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction Presentation
 
Dreamlockers - Why we are the best
Dreamlockers - Why we are the bestDreamlockers - Why we are the best
Dreamlockers - Why we are the best
 
Go strategic communication (pvt)company profile
Go  strategic communication (pvt)company profile Go  strategic communication (pvt)company profile
Go strategic communication (pvt)company profile
 
Global advertising
Global advertisingGlobal advertising
Global advertising
 
Presentation On Marketing Plan
Presentation On Marketing PlanPresentation On Marketing Plan
Presentation On Marketing Plan
 
Buraqadvertising
BuraqadvertisingBuraqadvertising
Buraqadvertising
 
Euro-FEM Module 4: Marketing and Branding Techniques
Euro-FEM Module 4: Marketing and Branding TechniquesEuro-FEM Module 4: Marketing and Branding Techniques
Euro-FEM Module 4: Marketing and Branding Techniques
 
Mark com presentation esp eng
Mark com presentation esp engMark com presentation esp eng
Mark com presentation esp eng
 
Module 4 stimulating demand
Module 4 stimulating demand Module 4 stimulating demand
Module 4 stimulating demand
 
Delhi Design Studio Profile
Delhi Design Studio ProfileDelhi Design Studio Profile
Delhi Design Studio Profile
 
Smart Brand Marketing That Works
Smart Brand  Marketing That WorksSmart Brand  Marketing That Works
Smart Brand Marketing That Works
 
Marketing Strategy Development.
Marketing Strategy Development.Marketing Strategy Development.
Marketing Strategy Development.
 
Marketing
MarketingMarketing
Marketing
 

Recently uploaded

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfRasida Begum
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide freshertanoojee71
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Content Marketing for Travel Related Websites
Content Marketing for Travel Related WebsitesContent Marketing for Travel Related Websites
Content Marketing for Travel Related Websitesrichardb29
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 

Recently uploaded (20)

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresher
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Content Marketing for Travel Related Websites
Content Marketing for Travel Related WebsitesContent Marketing for Travel Related Websites
Content Marketing for Travel Related Websites
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 

Reference.pdf

  • 2. I'm Veronika Fazekas, a Barcelona based marketing and business development professional with more than 10 years of trajectory in the field of corporate brand identity building, brand concept adaptation into international markets, with a proven experience in building and executing marketing strategies and social media management. I have a proven track record of successfully managing complex projects from initial concept to completion. I have been recognized for innovative business development strategies. I love participating in initial and start-up projects just as forming part of already established organisations and I am able to manage time-sensitive projects with limited or substantial budgets. WHO I AM
  • 3. I worked for multinational companies, I worked for agencies and I owned small business and this experience gives me the advantage of being aware of the challenges, difficulties and needs of our clients. I'm used to work with limited budgets therefore my strategic approach is more focused on innovative and creative solutions rather than expensive campaigns. I believe in the power of synergies and that the correct strategy in place brings results. WHERE'S THE DIFFERENCE
  • 4. MY EXPERIENCE 06 I have more than 15 years of experience in different fields of marketing. My main expertise is in branding, strategy and social media. Apart from experience in digital marketing I have a wide scope of expertise in the following fields: I have the capacity to create and edit videos and I work with fully- equipped photographers. I collaborate with designers who has experience in the creation of all kinds of marketing materials: flyers, in store POS (outside and inside posters, table tents, illustrations for chalkboards, take away bags, cups, napkins, merchandising material, etc.) I have experience in influencer marketing in several sectors. I have also carried out ATL campaigns; TV, radio and outdoor billboard campaigns.
  • 5. ACHIEVMENTS 06 Paprika Gourmet MasQMenos - International restaurant chain Pick - World famous gourmet brand since 1869 VIWA Vitaminwaters chocoMe - Premium award-winning chocolate brand Biovéne - International Cosmetic Brand Jim Gaffigan Introduction of Pastrami into the Spanish market & becoming Nº1 national supplier in HoReCa Re-design and positioning of the restaurant chain's brand & successfull introduction into the UK market. Brand adaptation & launch into the Spanish market. Execution of current marketing activity. Brand adaptation & launch into the Spanish market. Execution of current marketing activity. Execution of current marketing activity of several countries. Launch campaign of the brand in Primor & Druni, one of the biggest beauty retail chain in. Spain. Design & execution of the Spanish tour's marketing. campaign that resulted in an Amazon Prime Series and hit the record of the most. attended comedy show in Europe
  • 6. BRANDS WE HAVE WORKED WITH 06
  • 8. I provide strategic consulting services with the aim of helping to determine which approach is the best to take according to the desired objectives to reach. I help brands establish in new markets, conducting market research, competitor and SWOT analysis. I help brands to determine if their current strategy and positioning is the most suitable and offer solutions in order to make the necessary changes and amendments. I work out strategies for product launches, specific or overall campaigns not only in the digital but of a 360º approach. CONSULTING
  • 9. Branding is my passion. Everything I do, is respecting the principle that branding is essential. I firmly believe that branding is not only the privilege of big enterprises but it’s indispensable for small and medium companies too, actually being more relevant to them than to bigger organisations. My years of experience in branding in different sectors indorse me when it comes to design and to execute branding strategies in all stages. From creating the idea from scratch, going through the whole branding process, to designing branding strategies in a more developed stage. And also let's not forget about a complete rebranding if necessary. BRANDING There's art in your story & magic in your brand
  • 10. I develop a comprehensive brand voice and a strategy that is in line with the brand’s core values. I make sure of the coherent use in each channel, communicating the brand’s core values, taking into account the specific characteristics of the market. I ensure that the brand values stand out and offer a unique experience to the costumers, leading to exploration of new products and venues, generating more traffic and brand loyalty. BRANDING Your business is the body. Your brand is the soul
  • 11. I handle social media management from a completely different point of view. I believe in real engagement and real followers who actually turn into paying customers rather than huge amounts of followers and likes. My approach is not just randomly post nice images but to build up a strategic content plan that works towards an established objective and the posts and content are designed to be aligned with the brand concept, communication line and objective. I like to design content that stands out, that talks to the customers, that grabs their attention and that fully respects and in all moments communicates the brand values. SOCIAL MEDIA SERVICES
  • 12. 06 Design and execute coherent, engaging content & ad strategy with the objective of increasing brand awareness and drive sales through: Visually appealing images & videos that are in line with the brand voice. Coherently and strategically edited caption and accurate hashtag research Promotional activity in channels; raffles, interactive content Promote product launch, openings, in store promotions Content strategy developed with the aim of brand awareness and driving traffic Interaction with the right accounts and users Increase follower base and engagement Develop and execute influencer strategy Monitor and moderate all social media channels SOCIAL MEDIA SERVICES
  • 13. DIGITAL ADS & PR Design and execution of a digital advertising plan. Proposal of media where to advertise, negotiation of the best price deal, creation of the visual content, follow up and report on campaigns. Making strategic alliances for the brand with the most important and relevant media players. The digital advertising plan takes into account and is designed in line with the strategic dates like product launch, new venue opening, etc. Design and execution of PR campaigns in relevant press. INFLUENCER CAMPAIGNS Design and execution of influencer campaigns with relevant influencers of different sectors. Negotiation of pricing, control and reporting on results.
  • 14. PROMOTION PLANS 06 First, I analyse the strengths and weaknesses of the company, than based on this analysis suggest a promotional plan for a specific objective which to consider all the way through the marketing process. I take care of the entire process from the analysis, through the design of the promotions creating the layout of the necessary materials, to the execution of the marketing plan in all the necessary channels. Creation of a campaign calendar with key dates and events (outside of the general key dates such as Christmas, etc.) around which to design the campaigns and promotions with a clear objective, without the need to offer discounts but rather an added value to customers.
  • 15. CAMPAIGN IDEAS 06 Here are some campaign ideas (might vary according to the sector): Co- branding and sponsorship actions with relevant brands and organisations Event organisation that catches the attention and creates brand awareness Create competition (like who knows more about the brand, tell the brand story, etc.) with a creative way make people participate in it competing for a prize Possible product placement in shows, movies, series and TV Create nationwide competition & campaign based on a creative idea, which generates a high participation Create a campaign in line with the company’s CSR Create sponsorship with relevant companies Create animated video series