Blogging for Business Coaches - Keeping It Simple and Effective - Dean DeLisle - Forward Progress


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We’d like to help you accelerate your coaching business by leveraging the power of Blogs and even Micro-Blogs like Twitter - at no cost to you.

While blogging has been around for a while, we’d like to show you new techniques for lead generation using your blogs with the power of Twitter.

In this Complimentary Webinar: Dean DeLisle, Founder and CEO of Forward Progress, will give you the most effective ways to use Blogs to build community and generate new business. These are the same techniques used with clients to launch new products and services.

Learn how you can:
- Get more eyes on your articles and content
- Start a blog and use it wisely to generate leads
- How to build community and subscribers
- Promote your business, website or event on blogs
- Convert blog followers to sales

Join an exclusive group of business coaches from all over the world for this complimentary webinar.

“Dean and his team at Forward Progress are the best in this field of social media marketing and sales. He has helped us tremendously over the past year at the Institute for Social + Emotional Intelligence in getting the word out about our programs. His advice is always right on target, he's on time and on budget, and he's very personable.They have our highest recommendation. - Dr. Laura Belsten, Founder & CEO, Institute for Social + Emotional Intelligence"

We look forward to seeing you online in class!

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  • 1. Invite Comments - I notice that when I specifically invite comments that people leave them in higher numbers than when I don’t. To some degree this confuses me as most of my readers know that they can leave comments on any post - but I guess inviting a comment triggers a response to some extent. Also keep in mind that new readers that are unfamiliar with blogging don’t always know about comments or how to use them - invitations to participate in well laid out and easy to use comments systems are good for helping them participate. 2. Ask Questions - Including specific questions in posts definitely helps get higher numbers of comments. I find that when I include questions in my headings that it is a particularly effective way of getting a response from readers as you set a question in their mind from the first moments of your post. 3. Be Open Ended - If you say everything there is to say on a topic you’re less likely to get others adding their opinions because you’ll have covered what they might have added. While you don’t want to purposely leave too many things unsaid there is an art to writing open ended posts that leaves room for your readers to be experts also. 4. Interact with comments left - If you’re not willing to use your own comments section why would your readers? If someone leaves a comment interact with them. This gets harder as your blog grows but it’s particularly important in the early days of your blog as it shows your readers that their comments are valued, it creates a culture of interactivity and gives the impression to other readers that your comments section is an active place that you as the blogger value. As the activity in your comments section grows you may find you need to be slightly less active in it as readers will start to take over on answering questions and creating community - however don’t completely ignore your comment threads. 6. Be humble - I find that readers respond very well to posts that show your own weaknesses, failings and the gaps in your own knowledge rather than those posts where you come across as knowing everything there is to know on a topic. People are attracted to humility and are more likely to respond to it than a post written in a tone of someone who might harshly respond to their comments. 7. Be gracious - Related to humility is grace. There are times where you as the blogger will get something wrong in your posts. It might be spelling or grammar, it could be the crux of your argument or some other aspect of your blogging. When a someone leaves a comment that shows your failing it’s very easy to respond harshly in a defensive manner. We’ve all seen the flaming that can ensue. While it’s not easy - a graceful approach to comments where you admit where you are wrong and others is right can bring out the lurkers and make them feel a little safer in leaving comments. 9. ‘Reward’ Comments - There are many ways of acknowledging and ‘rewarding’ good comments that range from simply including a ‘good comment’ remark through to highlighting them in other posts that you write. Drawing attention to your readers who use comments well affirms them but also draws attention of other readers to good use of your comments section. 10. Make it Easy to Comment - I leave a lot of comments on a lot of blogs each week - but there is one situation where I rarely leave a comment - even if the post deserves it - blogs that require me to login before making a comment. Maybe I’m lazy (actually there’s no maybe about it) or maybe there’s something inside me that worries about giving out my personal details - but when I see a comments section that requires registration I almost always (95% or more of the time) leave the blog without leaving the comment that I want to make. While I totally understand the temptation to require registration for comments (combating spam in most cases) something inside me resists participating in such comments sections. Registration is a hurdle you put in front of your readers that some will be willing to leap but that others will balk at (the same is often said about other comments section requirements that go beyond the basics). Keep your comments section as simple and as easy to use as possible.
  • One cardinal snafu that can bring down even the best intentioned of blogs is stale content. Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. That doesn't necessarily mean regular entries as lengthy as a Michener novel — indeed, many engaging blogs are built of short, concise messages. But make a commitment to update your blog on as regular basis as your schedule reasonably permits. “You need to develop what I describe as a ruthless persistence toward posting, particularly if you disseminate the blog's address, and customers or suppliers come to depend on the information," says Rich Hanley, director of graduate programs in the School of Communications at Quinnipiac University in Hamden, Conn. "People view blogs as daily information vehicles, not once in a while musings on a stray issue. Think of blogs as a conversation, and that will help with the daily focus."
  • Don't make the mistake of feeling locked into your blog's initial topic. Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be gun-shy about varying your themes or subjects to boost interest. But don't stray too far from your business or expertise. Also, advises Falkow, "Investigate how effective the [publishing] platform you choose to blog in is. I have tried several that did nothing for my search visibility."
  • This might mean tackling a slightly different topic (perhaps a sub-niche) but could also mean writing in a distinct voice It might also mean writing in a different genre of posts (ie if everyone else is writing ‘newsy’ posts you might like to write more ‘opinion’ type posts). Bring together the elements of both Useful and Unique content and you will be one step closer to a successful blog.
  • Blogging for Business Coaches - Keeping It Simple and Effective - Dean DeLisle - Forward Progress

    1. 1. 592-6224 Blogging for Business Coaches - Keeping it Simple and EffectiveClass Starts in Less Than 15 MIN
    2. 2. 592-6224 Blogging for Business Coaches - Keeping it Simple and EffectiveClass Starts in Less Than 5 MIN
    3. 3. 592-6224 • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 70,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Coaching, Training, Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Blogging for New Business
    4. 4. 592-6224 Enhance your credentials and align yourself with some of the industry’s most sought after business coaches. Our members enjoy seven broad WABC benefits:  Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards.  Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources.  Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association.  Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like- minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals.  Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day.  Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry.  Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. There's never been a better time. Apply for membership:
    5. 5. 592-6224 Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly!
    6. 6. 592-6224 Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class
    7. 7. 592-6224 What is Blogging? A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
    8. 8. 592-6224 Why blog? A blog can be an incredible tool for sharing information and expertise. A blog can be used to directly promote products, services and events. A blog can assist in promoting company vision and developments. A blog can foster customer loyalty, build relationships with clients and customers.
    9. 9. 592-6224 A blog can garner feedback and suggestions from clients A blog can give customers information on how to use products, services and how to buy. A blog can develop client community around a product. Why blog?
    10. 10. 592-6224 Weaving Your Own Web • The Magic Thread….. Activity! Dean Bob Joe Karen Beth Kim Bev Dave SamPat Dan Why blog?
    11. 11. 592-6224 Getting Started A basic precept of any business is just as essential with your blog. It's critical to pinpoint your audience and, in the process, decide what you're going to say that will make them read what you write. Identify your audience.
    12. 12. 592-6224 Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over). *SEM = Paid Version Decide where your blog should live is a great site to set-up your blog. Getting Started
    13. 13. 592-6224  Invite Comments  Ask Questions  Be Open Ended  Interact with comments left  Be humble  Be gracious  ‘Reward’ Comments  Make it Easy to Comment  Invite “Expert” Guests Ways to Increase Comments on Your Blog Getting Started
    14. 14. 592-6224 • Search engine hits are another element of generating traffic. • One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy. Emphasize keywords Getting Started
    15. 15. 592-6224 • Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. • This how people would search for your target! Emphasize keywords Getting Started
    16. 16. 592-6224 • Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. • Have a system – empower the team! Keep it fresh Getting Started
    17. 17. 592-6224 • Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, don't be afraid to vary your themes or subjects to boost interest. • But don't stray too far from your business or expertise. Watch your traffic closely Getting Started
    18. 18. 592-6224 Writing Content Ultimately defining what is ‘good content’ is a subjective exercise (perhaps in a similar way to defining what is a ‘good book’ or a ‘good movie’) and so a post is likely to cause a little debate as each person will define it differently depending upon their personality, their needs, the topic that they are talking about and perhaps even their ethics. Not only will bloggers themselves each have a different view on what is ‘good’ content - but readers tend to also.
    19. 19. 592-6224 • For a blog to be successful your content needs to be useful and unique to your readers. • Start with the customer or prospect - find out what they want and give it to them. Be Unique and Useful Perhaps the best advice on developing useful content is to research your readership (or potential readership). Writing Content
    20. 20. 592-6224 They Are Hungry for Knowledge • Writing for your target DOES NOT mean writing about the products and services you sell them • Write about the things they want to learn about Writing Content
    21. 21. 592-6224 Remember Variety is the Key!
    22. 22. 592-6224 Be the Thought Leader • Should establish as a thought leader • When starting put time into your plan and posts • This will reflect your reputation Writing Content
    23. 23. 592-6224 Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on. As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs. Researching Writing Content
    24. 24. 592-6224 Search for Blogs Writing Content
    25. 25. 592-6224 Everywhere Other blogs Keep a list When you learn something, flesh it out Check your email outbox Ask your readers/friends Great speech’s Hot relevant news Hidden Areas Writing Content
    26. 26. 592-6224 A great way to see what other blogs are talking about in your industry is to subscribe to them using and RSS reader. There are many RSS reader tools available from Google Reader to Feed Demon. RSS Readers will update you when there is new content on a blog. Subscribe to other blog feeds via RSS Writing Content
    27. 27. 592-6224 Put Effort into Your Headings 250-900 words Lists are OK (just not too many) 1 idea per post Don’t over engineer Couple of Simple Rules Writing Content
    28. 28. 592-6224 Results Measure your Response WordPress has some great statistical data.  Check it after each post.  Measure which posts receive the highest reader count.  Check which keywords where used to find you blog.
    29. 29. 592-6224 Let’s Get Social – Get Read Facebook Twitter Pinterest Go Direct – OR Hootsuite Sprout Social
    30. 30. 592-6224 Getting Found Through The Web  Post to multiple Twitter Accounts  Set feed url  Prepend all of your tweets  Set frequency of postings Post to Twitter & Facebook With HootSuite you can:
    31. 31. 592-6224 A “Share Button” allows visitors to share your information on multiple networks and through email. digg-digg/ Use a Share Button on Each Post Getting Found Through The Web
    32. 32. 592-6224 Generating Traffic and Leads
    33. 33. 592-6224 Generating Traffic and Leads
    34. 34. 592-6224 Generating Traffic and Leads
    35. 35. 592-6224 Generating Traffic and Leads
    36. 36. 592-6224 Generating Traffic and Leads
    37. 37. 592-6224 Best Practices  Make your opinion known  Link like crazy  Write less  250-500 Words is enough  Make Headlines snappy  Write with passion  Litter the post with keywords (1% density max) Include Bullet point lists Edit your post Make your posts easy to scan Be consistent with your style Create a system Link to Your Social Sites
    38. 38. 592-6224 1. Define a target audience 2. Research competition blogs 3. Research what customers are looking for 4. Define your Blog Team 5. Categories 6. Agree on Keyword phrases 7. Get Social 8. Blog EVERY day for at least 30 days 9. Measure your results! Assignment
    39. 39. 592-6224 • These Slides (and another cool Social Network Site) • This recording • eBook Gifts for Everyone
    40. 40. 592-6224 If you need a little bit of help – or as we call juice – then we have some great news! WordPress Blog Juice Pack
    41. 41. 592-6224  Have a Word Press Blog • Need a Power Boost  Need a WordPress Blog • Jump Start out of the gate WordPress Blog Juice Pack
    42. 42. 592-6224 1. Forward Progress Team will Interview You 2. Setup Your Basic Blog to 100% 3. Keyword Optimized for Search Engine’s 4. Over 35 Custom Settings Completed 5. Access to Next Steps LIVE Class - with Recording – How to Write the Perfect Blog 6. Setup 35+ Additional Social Media Profiles and free coaching and training for 30 days *LIMIT ONE PER COMPANY WordPress Blog Pack
    43. 43. 592-6224 • Blog Site/Custom Website $ 995-$2995 • How to Write the Perfect Post Class - Normally $99 $0 • Coaching and Training 60 Days- Normally $495 $0 • 35+ Additional Social Media Sites Setup- Normally $197 $0 WordPress Blog Pack
    44. 44. 592-6224
    45. 45. 592-6224 Connect with Us TWITTER: FACEBOOK: www.Facebook/deandelisle/ FAN PAGE: www.Facebook/ForwardProgress LINKEDIN: CONTENT: Call (877) 592-6224 Questions? www.ForwardProgress.NET