Blogging for Business Coaches - Keeping It Simple and Effective - Dean DeLisle - Forward Progress

www.ForwardProgress.net(877) 592-6224
Blogging for
Business Coaches -
Keeping it Simple
and EffectiveClass Starts
in Less
Than 15 MIN

Blogging for
Business Coaches -
Keeping it Simple
and EffectiveClass Starts
in Less
Than 5
MIN

• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 70,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Coaching, Training, Financial Services, Real Estate, Professional
Services, Legal, Accounting, Manufacturing, Telecommunications,
Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and
Channel Sales…..
Dean DeLisle
Blogging for New Business

Enhance your credentials and align yourself with some of the industry’s most sought after business
coaches.
Our members enjoy seven broad WABC benefits:
 Advocacy
We see business coaching as an essential business service. Benefit from the initiatives we’ve
introduced to build client demand and define industry standards.
 Business Development
Grow your business, hone your expertise and boost your effectiveness with our many business
development resources.
 Credibility
Advertise your high standards and add to your credentials by aligning yourself with the world’s most
respected international business coaching association.
 Networking
Access a powerful network of the industry’s leading coaches. By tapping into a community of like-
minded colleagues, you can broaden your knowledge, strike up business alliances and exchange
valuable referrals.
 Personalized Service
Receive free one-on-one service from WABC representatives, including member support response
within one business day.
 Recognition
We believe in honoring individuals who make outstanding professional contributions. Become eligible
for some of the most prestigious awards and distinctions in the industry.
 Strategic Alliances
Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing
to share their resources and expertise.
There's never been a better time. Apply for membership: www.wabccoaches.com

Please turn off your cell phone
Close your email
Remove all distractions
Tune in and you will see the results
quickly!

Questions area in task bar
Type us a message so we know you
got it
Ask us anything throughout the class

What is Blogging?
A blog (a contraction of the term
"Web log") is a Web site, usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or
video.

Why blog?
A blog can be an incredible tool
for sharing information and
expertise.
A blog can be used to directly
promote products, services and
events.
A blog can assist in promoting
company vision and
developments.
A blog can foster customer
loyalty, build relationships with
clients and customers.

A blog can garner feedback
and suggestions from
clients
A blog can give customers
information on how to use
products, services and how
to buy.
A blog can develop client
community around a
product.
Why blog?

Weaving Your Own Web
• The Magic Thread…..
Activity!
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
Why blog?

Getting Started
A basic precept of any business is
just as essential with your blog. It's
critical to pinpoint your audience and,
in the process, decide what you're
going to say that will make them read
what you write.
Identify your audience.

Next up is determining where to
locate your blog. There are
numerous software packages that
let you add a blog section to an
existing Web site. A more
automated and perhaps easier
option is a blog hosting site (with
a link from your Web site bringing
visitors over).
*SEM = Paid Version
Decide where your blog should live
www.WordPress.com is a
great site to set-up your blog.
Getting Started

 Invite Comments
 Ask Questions
 Be Open Ended
 Interact with comments left
 Be humble
 Be gracious
 ‘Reward’ Comments
 Make it Easy to Comment
 Invite “Expert” Guests
Ways to Increase Comments on Your Blog
Getting Started

• Search engine hits are another
element of generating traffic.
• One strategy to attract search
engine interest is through
careful use of keywords in
both your headlines and blog
copy.
Emphasize keywords
Getting Started

• Study your website, content
and target and list an effective
set of keywords that are
“Relevant” to your objective.
• This how people would search
for your target!
Emphasize keywords
Getting Started

• Nothing is more discouraging to
prospective readers than
returning to a blog site to find old
or outdated material. So, be
prepared to work at keeping your
blog as fresh and current as
possible.
• Have a system – empower the
team!
Keep it fresh
Getting Started

• Monitor the amount and quality
of the traffic you receive. If
things seem slow or stagnant,
don't be afraid to vary your
themes or subjects to boost
interest.
http://google.com/webmasters/tools
• But don't stray too far from
your business or expertise.
Watch your traffic closely
Getting Started

Writing Content
Ultimately defining what is ‘good content’ is a subjective
exercise (perhaps in a similar way to defining what is a ‘good
book’ or a ‘good movie’) and so a post is likely to cause a little
debate as each person will define it differently depending upon
their personality, their needs, the topic that they are talking
about and perhaps even their ethics.
Not only will bloggers themselves each have a different view on
what is ‘good’ content - but readers tend to also.

• For a blog to be successful
your content needs to be
useful and unique to your
readers.
• Start with the customer or
prospect - find out what they
want and give it to them.
Be Unique and Useful
Perhaps the best advice on developing useful content is to research
your readership (or potential readership).
Writing Content

They Are Hungry for Knowledge
• Writing for your target
DOES NOT mean writing
about the products and
services you sell them
• Write about the things they
want to learn about
Writing Content

Remember Variety is the Key!

Be the Thought Leader
• Should establish as a
thought leader
• When starting put time into
your plan and posts
• This will reflect your
reputation
Writing Content

Survey customers, look a lot at other blogs on a topic
(especially the comments section to see what types of
questions people are asking) and particularly look hard in
forums and discussion groups on topics where there is usually
a lot of question asking going on.
As you do this you’ll begin to put your finger on what people
are wanting and what you might be able to provide to meet
these needs.
Researching
Writing Content

Search for Blogs
Writing Content

Everywhere
Other blogs
Keep a list
When you learn something,
flesh it out
Check your email outbox
Ask your readers/friends
Great speech’s
Hot relevant news
Hidden Areas
Writing Content

A great way to see what other
blogs are talking about in your
industry is to subscribe to them
using and RSS reader. There are
many RSS reader tools available
from Google Reader to Feed
Demon.
RSS Readers will update you when
there is new content on a blog.
Subscribe to other blog feeds via RSS
Writing Content

Put Effort into Your Headings
250-900 words
Lists are OK (just not too many)
1 idea per post
Don’t over engineer
Couple of Simple Rules
Writing Content

Results
Measure your Response
WordPress has some great statistical data.
 Check it after each post.
 Measure which posts receive the highest reader count.
 Check which keywords where used to find you blog.

Let’s Get Social – Get
Read
Facebook
Twitter
Pinterest
Go Direct –
OR
Hootsuite
Sprout Social

Getting Found Through The Web
 Post to multiple
Twitter Accounts
 Set feed url
 Prepend all of your
tweets
 Set frequency of
postings
Post to Twitter & Facebook
With
HootSuite
you can:

A “Share Button” allows
visitors to share your
information on multiple
networks and through
email.
http://wordpress.org/extend/plugins/
digg-digg/
Use a Share Button on Each Post
Getting Found Through The Web

Generating Traffic and Leads

Best Practices
 Make your opinion known
 Link like crazy
 Write less
 250-500 Words is enough
 Make Headlines snappy
 Write with passion
 Litter the post with
keywords (1% density max)
Include Bullet point lists
Edit your post
Make your posts easy to scan
Be consistent with your style
Create a system
Link to Your Social Sites

1. Define a target audience
2. Research competition blogs
3. Research what customers are
looking for
4. Define your Blog Team
5. Categories
6. Agree on Keyword phrases
7. Get Social
8. Blog EVERY day for at least 30 days
9. Measure your results!
Assignment

• These Slides (and another cool Social Network Site)
• This recording
• eBook
Gifts for Everyone
www.ForwardProgress.net

If you need a little bit of
help – or as we call juice –
then we have some great
news!
WordPress Blog Juice Pack

 Have a Word Press Blog
• Need a Power Boost
 Need a WordPress Blog
• Jump Start out of the gate
WordPress Blog Juice Pack

1. Forward Progress Team will Interview You
2. Setup Your Basic Blog to 100%
3. Keyword Optimized for Search Engine’s
4. Over 35 Custom Settings Completed
5. Access to Next Steps LIVE Class - with
Recording – How to Write the Perfect Blog
6. Setup 35+ Additional Social Media Profiles
and free coaching and training for 30 days
*LIMIT ONE PER COMPANY
WordPress Blog Pack

• Blog Site/Custom Website $ 995-$2995
• How to Write the Perfect Post Class - Normally $99 $0
• Coaching and Training 60 Days- Normally $495 $0
• 35+ Additional Social Media Sites Setup- Normally $197 $0
WordPress Blog Pack

Connect with Us
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook/deandelisle/
FAN PAGE: www.Facebook/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
CONTENT: www.slideshare.net/forwardprogress
Call (877) 592-6224
Questions?
www.ForwardProgress.NET

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