Company Brief  November 2012
InboundWriter:The Leader In Content Optimization Software      Our       Web content optimization as simple as     Vision ...
Favorite New Product Of The Year Award!(Marketing / PR Category)3
We Improve Content To Create Real ImpactInboundWriter provides unparalleled Insights and Automation              Insights ...
Both Tactical And Strategic ValueInboundWriter is unique, enabling content optimization at scale             Tactical     ...
Why InboundWriter: Get ResultsResults from our Impact Study:                                     Inbound Feedback from Cus...
InboundWriter Core Capabilities    • Enables topic modeling to understand      popularity and sentiment on the web       –...
Your Content Pre-InboundWriter8
Your Content Pre-InboundWriter         Score = 27 out of 100:          • Topic is not positioned to attract an online     ...
Your Content Post-InboundWriter10
Your Content Post-InboundWriter       Score = 91 out of 100        • Content is now focused on a theme that will attract  ...
Differentiator: Deep, Customized Insights     • Uses Natural Language           • Finds variations on original       Proce...
Proprietary Keyword / Topic ResearchComparison: “backcountry skiing adirondack mountains”     InboundWriter               ...
InboundWriter Enterprise Tier Objectives• Make using online content optimization ‘as simple as a  spellcheck’     • Precis...
Multi-User FunctionalityGeared for enterprise customers and teams of users, thisnew functionality allows for the managemen...
InboundWriter Advanced PrecisionOur current topic / keyword research results• Seed term:     “backcountry skiing adirondac...
InboundWriter Advanced PrecisionOur improved, more precise topic / keyword research results• Seed term:     “backcountry s...
Enterprise Reports / AnalyticsA sample of the type of analytics we will provide18
PricingFreemium, Professional and (new) Enterprise Plans19
THANK YOU20
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InboundWriter Enterprise PPT

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InboundWriter Enterprise PPT

  1. 1. Company Brief November 2012
  2. 2. InboundWriter:The Leader In Content Optimization Software Our Web content optimization as simple as Vision a ‘spellcheck’ Automates, measures and scales the Our art and science of content creation for Software reach, engagement and conversion Awards & Accolades2
  3. 3. Favorite New Product Of The Year Award!(Marketing / PR Category)3
  4. 4. We Improve Content To Create Real ImpactInboundWriter provides unparalleled Insights and Automation Insights Automation • Leverage the search and • Automate research / topic social web to understand what modeling that today is done readers care about manually or not at all • Educate writers about terms • Replace manual intervention / and topics that maximize editing with simple tips as part content value of the natural writing process • Expose users to online • Measure content effectiveness conversations about their to make it a scalable and interests that they would valuable best practice otherwise never see4
  5. 5. Both Tactical And Strategic ValueInboundWriter is unique, enabling content optimization at scale Tactical Strategic • For a piece of content • For an entire group / enterprise • Improve traffic • Critical to successful • Improve ranking content strategy • Improve engagement • Metrics-driven baseline • For a content creator • Scalable deployment of • Unparalleled insights best practices • Efficiency • Scalable automation • Ongoing measurement5
  6. 6. Why InboundWriter: Get ResultsResults from our Impact Study: Inbound Feedback from Customers:• 29 - 33% increase in search traffic • Page 1 Google rank within 24 hours• 45% increase in paid search • Top Google rank for very competitive term• 153% increase in time on page • Alexa ranking jumped 33% in first month• 17% increase in conversion to sale • Alexa ranking on 5 year old site went from• Top 10 Google rank within 48 hours 3m to 1.8m in two weeks “ InboundWriter messed up my day. didnt really have time to fall in love. “ After using InboundWriter for 2 weeks, we experienced a 200% increase in traffic...and its only gone up from there … Im hooked! ” ” Now I ask, where ya been all my life baby “ Wondering how we managed without @inboundwriter. Its so easy for people who “ Okay, I’m testing out @inboundwriter right ” now, and it’s basically blowing my mind ” have never optimised pages before.6
  7. 7. InboundWriter Core Capabilities • Enables topic modeling to understand popularity and sentiment on the web – ‘What’ should I write; what angle should I take • Facilitates content optimization – ‘How’ to I best optimize what I have written for reach and engagement • Key features – Coaches writers with non-technical, content-specific and easy-to-use tips and suggestions – Leverages best practices rules engine with proven, accepted techniques that make content better to read and more easily found – Generates innovative suggested keywords / topics based on similar and popular content published on the web7
  8. 8. Your Content Pre-InboundWriter8
  9. 9. Your Content Pre-InboundWriter Score = 27 out of 100: • Topic is not positioned to attract an online audience • Content as it stands is not ideally composed What Is Wrong: • There is no clear focus to the content • The title does not relate to the content • The most often-mentioned terms don’t match the content’s objective9
  10. 10. Your Content Post-InboundWriter10
  11. 11. Your Content Post-InboundWriter Score = 91 out of 100 • Content is now focused on a theme that will attract readership and composed in a way to maximize its audience What Did We Do • Provided the writer with a list of terms that are highly relevant to the content’s theme • Coached the writer to choose ‘focus terms’ to tighten the content’s thesis (we make sure the terms are a good match) • Via tips, highlighted other suggestions to optimize the content’s composition11
  12. 12. Differentiator: Deep, Customized Insights • Uses Natural Language • Finds variations on original Processing to find topical keywords relationships • Emphasizes related searches • Surfaces related concepts as • Competition is based on PPC used in similar web content buying activity • Good for surfacing ideas for • Good for finding keyword for content production PPC campaignsInboundWriter Topic Research Typical Keyword Research12
  13. 13. Proprietary Keyword / Topic ResearchComparison: “backcountry skiing adirondack mountains” InboundWriter Google Keyword Tool13
  14. 14. InboundWriter Enterprise Tier Objectives• Make using online content optimization ‘as simple as a spellcheck’ • Precision • API to internal systems • UI improvements• Improve robustness of product for Enterprise customers • Multi-user • Reports / analytics • Expanded functionality14
  15. 15. Multi-User FunctionalityGeared for enterprise customers and teams of users, thisnew functionality allows for the management, monitoringand measurement of groups of writers.15
  16. 16. InboundWriter Advanced PrecisionOur current topic / keyword research results• Seed term: “backcountry skiing adirondack mountains”• Solid terms: • lake placid • whiteface • adirondack high peaks • mount marcy• More generic terms: • alpine skiing • snow depth • cross country skiing • backcountry skiing • lost ski areas16
  17. 17. InboundWriter Advanced PrecisionOur improved, more precise topic / keyword research results• Seed term: “backcountry skiing adirondack mountains”• Really precise terms: • lapland lake • adirondack forum • adirondack mtn club • gothics• Solid terms: • adirondacks • lake placid • whiteface • high peaks• Generic terms: none17
  18. 18. Enterprise Reports / AnalyticsA sample of the type of analytics we will provide18
  19. 19. PricingFreemium, Professional and (new) Enterprise Plans19
  20. 20. THANK YOU20

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