About Media Mosaic • An end-to-end solution provider in the fast evolving world of interactive marketing • A leader in contextual marketing with the highest number of Google certified analysts • An MNC company that straddles the onshore and offshore market with equal ease • Media Mosaic has been able to create a unique eco-system between our different countries clients, complementing improvement and value addition in each of them on a continuous basis. • Constantly strives to bring the best global practices and solutions to its International clients • A thought & technology leader in the space, Media Mosaic constantly strives to create practical solutions to key business problems of its clients
Architecture & Accessibility • Websites should not just be for the user they should be also designed for search engines • In-accessible content is the number one reason for poor rankings • If a spider cannot access or read your content you will not rank • The speed at which you deliver content and the way in which you deliver it are also factors • So simple site architecture is key!
Architecture & Accessibility How a user see your website? How a user see your website?
Architecture & Accessibility How GoogleBot see your website? How GoogleBot see your website?
Architecture & Accessibility How quickly do you deliver content? – Dirty code – Unnecessary files – No compression – Oversized images – Server speed & pipe Don’t waste Google’s time! How is your sites speed? How is your sites speed?
Content • Content is king! • Search engines use content to understand, associate, grade and rank your site • Content should therefore be... – rich to engage the user “Sticky” – tailored to a search query – structured – unique, timely and RELEVANT. RELEVANT Ask yourself- Is my website the number one contextual resource for my products on the web?
Content • Text (News, PR, How to guides, Knowledge, Product info) • Interactive / UGC (User Generated Content) • Images • Infographics • Video • Music / Podcasts • Applications • Widgets / Games Content Variations Content Variations
Content • Search engines are keyword driven • Content must be relevant to the keywords if it is to rank • Over optimisation and spamming will lead to penalties • The right keyword mix is needed to purvey the correct message within any given page Keywords Keywords
Content • Page title <TITLE> • Meta Description • Content title <H1> • Sub headings <H2> <H3> • First block of text • Emphasised text • Number of keyword instances • Content “anchored” links Key Content Components Key Content Components
Age – How old is your site? • Google gives great weight to sites that have been around since day 0 • New sites will find it very hard to compete in mature markets • Unfortunately there is no way of improving age - we can’t change time!
Votes – Website Backlinks A webpage with some authority A webpage with little or no authority A webpage with lots of authority Internal web pages Externally linked web pages
Cross-pollination of Campaigns • SEO will improve on page quality score: – Reduce CPC • SEM will test ad copy to find the best for CTR / Time on Site and Sales – These can be implemented to SEO • Improved SEO or core terms will allow for pausing of SEM keywords / reduction in SEM costs • One plus one equals three! – Dual demographic targeting on core terms through multi messaging
Understanding the Resources • Manpower • Technical skill sets • Link building • Content creation • Execution
You cannot build a house in a day...• SEO is a long term game. 6-12 months minimum should be given to expect results. In a mature market plan for up to 2 years• All SEO will be done in line with Google standards• If you invest now SEO will deliver substantial long term quality traffic for the future!Again Ask yourself- Is my website the number one contextualresource for my products on the web?
Media MosaicE9-10, NSEZ, Noida, India 91-120-4626502 www media-mosaic firstname.lastname@example.org