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@allieproff #LavaCon
Monkey See, Monkey Do
Using Video to Support Your
Documentation
Allie Proff
Enduring Understanding
• Go for it! Even if you’re intimidated, video
is worth doing and you can do it.
• (p.s. The first ...
Metrics
Metrics Tools Recommendations Discussion
Filename
Average person watches
32.2videos per month
You have 3seconds
to grab user’s attention
Video is Growing by Leaps ...
Filename
Device Share of Video Starts
Adobe U.S. Digital Video Benchmark Q1 2013 vs. Q1 2014
Filename
Digital “Content” vs Analog “Relationship”
Quote copyright unavailable for slide share.
Read notes for the reason...
Tools
Metrics Tools Recommendations Discussion
Filename
Tools - Hardware
Filename
Tools - Software
Camtasia Snag-It Captivate
Movie Maker iMovie FinalCut Pro
Premier Avid Media Composer
Recommendations
Metrics Tools Recommendations Discussion
Filename
Have a Purpose
Filename
Write a Script or Storyboard
Filename
Legal Stuff
Filename
Details Matter
Filename
Keep it Short
Analysis by Philip Guo for edX
Filename
Immediately Engage
Filename
Shooting the Video
Filename
Editing the Video
View Screen
Tray
Tools
Tracks
Filename
Video File Extensions Explained
Codecs
• DivX/XviD
• MPEG
• X264
Containers
• AVI
• FLV/SWF
• MKV
• MP4
Filename
Publishing the Video
+ Great features, linking capabilities, popular.
- User may have to click through the ad, ca...
Discussion
Metrics Tools Recommendations Discussion
Filename
Video Styles and Types
Demonstrations
Training
Testimonials
Leadership
Teasers
Storytelling
Live Action
Screencas...
Filename
Enduring Understanding
Go for it! Even if you’re intimidated, video is worth
doing and you can do it.
(p.s. The f...
Filename
Resources
technicallyeclectic.wordpress.com
@allieproff
Video companies
• Vidyard – Personal recommendation
• Vid...
Filename
About Allie
Allie has been communicating
technical knowledge for over fifteen
years, whether it be in the U.S. Na...
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Monkey See Monkey Do: Using video to support your documentation

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If a picture is worth a thousand words (as well as some likes, retweets, and +1s), then how much is a video worth?

Ever find yourself on YouTube, looking to learn how to do something?

Join Allie as she shares her experiences creating and using short help videos and tutorials to improve her target audience’s learning experience.

Why video?
What tool is right for me?
Common setup options.
Editing and publishing recommendations.
Resources and real-world examples.

Published in: Social Media
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Monkey See Monkey Do: Using video to support your documentation

  1. 1. @allieproff #LavaCon Monkey See, Monkey Do Using Video to Support Your Documentation Allie Proff
  2. 2. Enduring Understanding • Go for it! Even if you’re intimidated, video is worth doing and you can do it. • (p.s. The first video is the most difficult.) Actionable Knowledge Statistics why Setup Best Practices
  3. 3. Metrics Metrics Tools Recommendations Discussion
  4. 4. Filename Average person watches 32.2videos per month You have 3seconds to grab user’s attention Video is Growing by Leaps and Bounds 90%shoppers use video to make a decision 100,000,000 users watch video every day 45.4%internet users watch video 75%executives watch business-related video at least once a week 1 minute of video = 1.8 millionwords Our brains process images 60,000 times faster than text
  5. 5. Filename Device Share of Video Starts Adobe U.S. Digital Video Benchmark Q1 2013 vs. Q1 2014
  6. 6. Filename Digital “Content” vs Analog “Relationship” Quote copyright unavailable for slide share. Read notes for the reason behind this slide, and see the further reading for the link to the BombBomb blog post that started me on this path. Joshua Meyrowitz No Sense of Place: The Impact of Electronic Media on Social Behavior
  7. 7. Tools Metrics Tools Recommendations Discussion
  8. 8. Filename Tools - Hardware
  9. 9. Filename Tools - Software Camtasia Snag-It Captivate Movie Maker iMovie FinalCut Pro Premier Avid Media Composer
  10. 10. Recommendations Metrics Tools Recommendations Discussion
  11. 11. Filename Have a Purpose
  12. 12. Filename Write a Script or Storyboard
  13. 13. Filename Legal Stuff
  14. 14. Filename Details Matter
  15. 15. Filename Keep it Short Analysis by Philip Guo for edX
  16. 16. Filename Immediately Engage
  17. 17. Filename Shooting the Video
  18. 18. Filename Editing the Video View Screen Tray Tools Tracks
  19. 19. Filename Video File Extensions Explained Codecs • DivX/XviD • MPEG • X264 Containers • AVI • FLV/SWF • MKV • MP4
  20. 20. Filename Publishing the Video + Great features, linking capabilities, popular. - User may have to click through the ad, can’t control video recommendations at end (unless embedding) + No ads, ability to brand your player, cleaner interface, higher resolution, more video format options. - Paid subscription, less native traffic, nothing viral (yet?) + More comments and interaction, Like Page button, tag people, Pages gallery, granular advertising - Not as easy to share outside of FB, split analytics + Easy to use, forces you to be concise. - May not be the best medium for help, might not be right for your brand or your audience. Facebook
  21. 21. Discussion Metrics Tools Recommendations Discussion
  22. 22. Filename Video Styles and Types Demonstrations Training Testimonials Leadership Teasers Storytelling Live Action Screencasts Motion Graphics Slideshows Live Streaming
  23. 23. Filename Enduring Understanding Go for it! Even if you’re intimidated, video is worth doing and you can do it. (p.s. The first video is the most difficult.) Actionable Knowledge Statistics why Setup Best Practices lavacon.org/mobile
  24. 24. Filename Resources technicallyeclectic.wordpress.com @allieproff Video companies • Vidyard – Personal recommendation • VideoBrewery • Simple Story Video • BombBomb • Video Explainers • Matt Sullivan • Audience suggestions…
  25. 25. Filename About Allie Allie has been communicating technical knowledge for over fifteen years, whether it be in the U.S. Navy, as a high school math teacher, or a writer/editor at The Boeing Company. She helps engineers and analysts write and produce their process instructions and user help in a variety of formats, including video demonstration. allieproff@gmail.com, @allieproff, TechnicallyEclectic.wordpress.com, Linked In

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