The document discusses the cover analysis of a music festival program. It focuses on the prominent image of a band member with flames bursting from his mouth, which connotes energy. The eye is routed across the cover in a Z-pattern, from the band name and image on the right to other featured bands on the left, before circling back to the band name and an accompanying quote. This reinforces the branding and features the headline band and other artists performing at the festival.

1. Cover analysis
‘harmonious design’

2. ‘Hot spots’
The ‘consumer’
focuses on the
band bursting out
in flames from
his mouth. This
connotes…

3. Route Of The Eye
In Western culture we
‘scan’ our eyes from
left to right and then
right to left. This route
follows a Z movement
The eye moves from
Q to Foo, this
reinforces the
BRAND and the
BAND
Then down ‘though’
Dave Grohl and the
hotspot image of the
band on ‘FIRE’ to the
other featured bands
on the left hand side
Before finally taking
us to the Foo
Fighters again and
the ‘pull quote’