This document lists various theorists related to representation, audience, narrative, and genre. It instructs the reader to choose 2-3 theorists for each concept that would be relevant to applying to a coursework product, such as a music magazine or music video. For each theorist chosen, the reader should then identify 2-3 specific examples from their coursework that demonstrate concepts discussed by that theorist.

1. Representation Audience Narrative Genre
Mulvey – visual pleasure Hall –
encoding/decoding
Propp – character types Black – A cover should be
a poster…Use only one
or two typefaces.
Dyer – stereotypes Abercrombie –
expectations pleasure
Todorov – equilibrium,
disequilibrium,
resolution
Archer – strong ...
relationship between
narrative & performance
in video
Saussure – signs Morley – socio-cultural
context
Rowe – narrative is
something that involves
the viewer making sense
ofwhat is seen
Neale – repetition and
difference
Baudrillard – hyperreality
and the simulacrum
Blumler and Katz – uses
and gratifications model
Barthes – narrative codes Goodwin – amplification,
disjuncture and
illustration
For each concept choose two or three theorists who you think are most suitable to apply to
one of your coursework products. For each theorist identify two to three specific examples
from your Music Magazine AND Music Video which would be relevant.