- The document discusses several music video theorists: Andrew Goodwin, Vladimir Propps, and Roland Barthes. - Andrew Goodwin identified 5 key elements that make music videos engaging: star image, narrative/performance relationship, style/iconography, technical aspects, and intertextuality. - Vladimir Propps analyzed folktales and identified 7 character functions that may also apply to music video characters. - Roland Barthes described different codes that can make a text's meaning open or closed to interpretation, such as mystery, suspense, semantics, symbols, and culture.