Brentwood/Cool Springs Chamber Of Commerce 12-9-08

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Social Media Presentation Brentwood Cool Springs Chamber Of Commece

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Brentwood/Cool Springs Chamber Of Commerce 12-9-08

  1. 1. Social Media Lessons for Small Business Brent Leary & David Bullock www.Barack20.com (615) 867-3424 info@barack20.com
  2. 2. Social CRM : Are You Connected www.Barack20.com (615) 867-3424 info@barack20.com
  3. 3. Social Media – The Blog & The Story www.Barack20.com (615) 867-3424 info@barack20.com
  4. 4. Social Media - Microblogging www.Barack20.com (615) 867-3424 info@barack20.com
  5. 5. Social Media – MicroBlogging Primer www.Barack20.com (615) 867-3424 info@barack20.com
  6. 6. Tracking Your Promotional www.Barack20.com (615) 867-3424 info@barack20.com
  7. 7. Example Of MicroBlogging www.Barack20.com (615) 867-3424 info@barack20.com
  8. 8. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com
  9. 9. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com
  10. 10. LinkedIn : My LinkedIn Story • Advisor For Wall St. – Janus Fund – $350/Hr. Robotics Consulting • YouTube to LinkedIn – Pentagon Advisor www.Barack20.com (615) 867-3424 info@barack20.com
  11. 11. Social Media – Ask Questions To Connect www.Barack20.com (615) 867-3424 info@barack20.com
  12. 12. Social Media – SMS/Text Messaging www.Barack20.com (615) 867-3424 info@barack20.com
  13. 13. Social CRM : Search Engine Positioning www.Barack20.com (615) 867-3424 info@barack20.com
  14. 14. Social Media For Traffic – Wealth In Numbers www.Barack20.com (615) 867-3424 info@barack20.com
  15. 15. Social CRM : Traffic Ratio www.Barack20.com (615) 867-3424 info@barack20.com
  16. 16. Social CRM : Referring Traffic www.Barack20.com (615) 867-3424 info@barack20.com
  17. 17. Real World Impact www.Barack20.com (615) 867-3424 info@barack20.com
  18. 18. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com
  19. 19. Real Networking : Student Project www.Barack20.com (615) 867-3424 info@barack20.com
  20. 20. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com
  21. 21. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com
  22. 22. Social Media – Real Opportunity • Black Enterprise November 2008 • BarCamp Nashville 2008 • Webinar UVA • Book In Progress • Meeting Co-founder FedEx • Chamber Of Commerce • Sponsorships • Seminars… www.Barack20.com (615) 867-3424 info@barack20.com
  23. 23. Social Media : Next Steps • Use One Social Media Platform • Web Business Readiness Assessment • Website Business Integration • Search Engine Optimization • Lead Capture • Sales Process Design • www.DavidBullock.com (170 Posts) Blog www.Barack20.com (615) 867-3424 info@barack20.com
  24. 24. For More Information Barack 2.0: Barack Obama’s Social Media Lessons for Business www.Barack20.com Brent Leary www.BrentLeary.com David Bullock www.DavidBullock.com Contact (615) 867-3424 info@barack20.com www.Barack20.com (615) 867-3424 info@barack20.com
  25. 25. About Us Brent Leary and David Bullock are the creators of Barack 2.0 (www.Barack20.com), a website dedicated to analyzing the Obama campaign's use of social media from a small business perspective. The two were recently featured in Black Enterprise magazine for their coverage of Obama's technology moves. Brent Leary is a crm industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology for Business column for the Atlanta Tribune, and hosts the popular Technology For Business $ake radio program. David Bullock is President and Owner of White Bullock Group, a business development firm. David is a degreed mechanical engineer with a thorough understanding of process control. A switch to sales resulted in over $100 million worth of goods and services sold in a seven-year period. The process design and sales experience came together in his work with Dr. James Kowalick as a certified TRIZ/Taguchi Ad Optimization Specialist. David has created very effective combinations of processes that lead to increased sales by up to 300%. His unique approach and proven success have made him an authority among internet marketing and business development experts. David has been featured in Black Enterprise Magazine and Direct Marketing News. Technical Editor for The Adwords For Dummies book. Also, he is a regular contributor The NetEffect Magazine. Recently, David was recognized as one of the 50 Most Powerful and Influential Men in Social Media. www.Barack20.com (615) 867-3424 info@barack20.com

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