iCrossing UK Client Summit 2011 - Social media to social business

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Social media to social business by Antony Mayfield for the iCrossing client summit 2011

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iCrossing UK Client Summit 2011 - Social media to social business

  1. 1. SOCIAL MEDIA TO SOCIAL BUSINESS<br />Antony Mayfield, iCrossing<br />1<br />
  2. 2. NETWORKS DEMAND A CONNECTED BUSINESS<br />
  3. 3. Digital marketing is on the frontline of a business transformation. <br />
  4. 4. Business as usual.<br />
  5. 5. Revolution as usual.<br />
  6. 6. SOCIAL WEB<br />http://goo.gl/gxXdz<br />
  7. 7. DATA DELUGE<br />
  8. 8. EVERYWHERE WEB<br />
  9. 9. Marc Andreesen<br />six months<br />
  10. 10. Threshold concept...<br />
  11. 11. NETWORKS<br />http://goo.gl/fLYOj<br />
  12. 12. What you know or don't know <br /> about how networks work can <br /> influence how much freedom, <br /> wealth and participation you and <br /> your children will have in the rest <br /> of this century.<br />Howard Rheingold<br />
  13. 13. JOHN HAGEL:Edge-to-core speeding up...<br />
  14. 14. HYPECYCLES<br />Source: Gartner<br />
  15. 15.
  16. 16. WELCOME TO THE ERA OF COMPLEXITY BUSINESS<br />
  17. 17. Half of my digital strategy is based on pseudoscience (but i don’t know which half)<br />
  18. 18. HAVANA cars<br />(cc) Andrea Rosa<br />
  19. 19. DIGITAL BROADENS MARKETING’S ROLE<br />
  20. 20. NETWORKS DEMAND A CONNECTED BUSINESS<br />
  21. 21. ...AND CHANGE SOMETIMES COMES QUICKER THAN WE THINK<br />
  22. 22. http://goo.gl/kqYGn<br />
  23. 23. THE WORLD’s MOST POPULAR<br />FAILURE<br />
  24. 24. A STORY OF<br />COMMAND <br />& <br />CONTROL<br />UNDER PRESSURE<br />
  25. 25. TODAY, THE STORY OF ORGANISATIONS IS ONE OF<br />BUREAUCRACY<br />VS<br />NETWORKS<br />
  26. 26. HOW TO MAKE A<br />STOP<br />ANALYSIS OF YOUR ORGANISATION<br />
  27. 27. STRATEGY<br />5 - 10 YEARS<br />POLITICAL | ECONOMIC | SOCIAL | TECH<br />
  28. 28. TACTICAL<br />NEXT FOUR QUARTERS <br />EVERY FUNCTION FROM MARKETING TO HR<br />RISKS | OPPORTUNTIES | COST SAVINGS<br />
  29. 29. ORGANISATION<br />HOW DO YOU PEOPLE WORK TOGETHER? <br />SHARING INFORMATION<br />REMOVING FRICTION<br />
  30. 30. PERSONAL<br />PRIVATE vs PUBLIC<br />PERSONAL vs PROFESSIONAL<br />SKILLS AND LITERACIES<br />
  31. 31. START WITH<br />PERSONAL<br />OR<br />STRUCTURAL<br />APPROACHES<br />
  32. 32. 3 SUPER SKILLS<br />
  33. 33. SUPERSKILL #1<br />NETWORKS<br />
  34. 34. JOHN HAGEL:<br />Serendipity engines<br />http://goo.gl/1Alc<br />
  35. 35. SUPERSKILL #2<br />SHARING<br />
  36. 36. http://goo.gl/c51yY<br />
  37. 37. SUPERSKILL #3<br />FOCUS <br />& FLOW<br />
  38. 38. pomodorotechnique.com<br />
  39. 39.
  40. 40. SUPERSKILL #1<br />Networks<br />SUPERSKILL #2<br />Sharing<br />SUPERSKILL #3<br />Focus & flow<br />
  41. 41. HOW TO<br />SCALE<br />NETWORK SKILLS, IDEAS, METHODS<br />
  42. 42. FRAMEWORK<br />
  43. 43. BOTH THE PROCESS AND THE MAINTAINING OF A<br />FRAMEWORK<br />CREATE OPPORTUNITIES FOR CHANGE <br />
  44. 44. NETWORKS + HIERARCHY<br />
  45. 45. KEEP IN MIND<br />NETWORKS<br />PERFORM AN ORGANISATIONAL<br />ANALYSIS<br />AND DEVELOP YOUR OWN AND COLLEAGUES’<br />LITERACY<br />
  46. 46. Thanks<br />@amayfield<br />Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/<br />Adapted from Business in Networks http://goo.gl/M0XCS<br />

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