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9<br />Things<br />1<br />
2<br />
3<br />
Scarcity<br />Abundance<br />4<br />
Online Newspaper Visit: 10 Mins<br />AvgYoutube video: 3.5 Mins<br />TV Show: 30 – 60 Mins<br />Print Newspaper: 40 Mins<b...
6<br />
7<br />
Scarce<br />Media<br />Abundant<br />Attention<br />8<br />
Scarce<br />Attention<br />Abundant<br />Media<br />9<br />
Supply<br />Price<br />Demand<br />Quantity<br />Basic Supply and Demand<br />10<br />
Supply<br />Demand<br />Quantity<br />Media 1.0 Supply and Demand<br />Price 2<br />Price<br />Demand 2<br />11<br />
Media 1.0 The Age of the Blockbuster<br />UmairHaque<br />12<br />
Media 2.0 Supply and Demand<br />Supply<br />Media 2.0 Supply<br />HYPERDEFLATION<br />Price<br />Media 2.0 Demand<br />Me...
14<br />
Media 2.0 <br />The End of the Blockbuster Age.<br />15<br />
and <br />The Beginning of the Age of Snowballs.<br />16<br />
Snowballs = Micro Content<br />17<br />
Aggregators<br />Micro-platforms<br />Re-constructors<br />18<br />
Value<br />Blockbuster Growth<br />Email marketing, etc.<br />thestar.com<br />Metro<br />The Star<br />Output<br />19<br />
Value<br />Snowball Growth<br />High Traffic  Site<br />Aggregator+<br />Social Media<br />Blogger<br />Micro Content<br /...
Today Show<br />Amazon<br />Influential<br />Blogger<br />Social Media<br />Micro Content<br />21<br />
The growth of snowballs requires user engagement and community.<br />22<br />
Digital Natives Expect to:<br /><ul><li>Interact with
 Contribute to
 Organize
 and Share</li></ul>the media they interact with . <br />Clay Shirky<br />23<br />
The Snowball Economy<br />Lower Demand for Blockbusters<br />Media 2.0 Supply<br />A growing number of snowballs pushes up...
Media 1.0<br />Media 2.0<br />Closed<br />Dominant<br />Portal<br />Open<br />Distribution<br />Coordination<br />25<br />
Twosources of competitive advantage in Media 2.0<br />26<br />
Become the ultimate destination for news, information and connectivity in your market.<br />Quantity<br />Aggregate more t...
What can you be best in the world at?<br />Make it local, make it mobile, make it super- relevant.<br />Quality<br />Diffe...
Quality + Quantity<br />Higher User Engagement<br />Higher ROI for Advertisers<br />Higher % Revenue from Digital<br />A D...
9<br />Things<br />(At Least)<br />30<br />
1.<br />Structure for the Company You’re Becoming.<br />Not the One You’ve Been<br />31<br />
Clark Gilbert:<br />President & CEO, Deseret News<br />32<br />
Companies achieving 15% to 20%of their revenue from digital have dedicated digital sales teams.<br />Borrell and Associate...
2.<br />Find Unbelievably Great Digital Talent<br />Don’t wait for the print guys to figure it out.<br />34<br />
35<br />
3.<br />Get comfortable with being uncomfortable.<br />Learn the art of the pivot.<br />Don’t Kill Innovation<br />36<br />
4.<br />Start experimenting with mobile<br />Even if no one really knows where it’s going.<br />37<br />
38<br />
39<br />
40<br />
41<br />
Mobile Advertising in Canada<br />CAGR: 115%<br />Millions<br />Source: IAB<br />42<br />
LocationLocationLocation<br />43<br />
44<br />
45<br />
5.<br />That means cutting costs.  A lot.<br />Do More With Less<br />46<br />
47<br />
Invest: <br />Content, Sales, Disruption<br />Journal Register Company<br />Outsource: <br />IT, Delivery, Prepress, Print...
6.<br />Train your people, give them the right tools and create incentive programs to get them going.<br />Set Big Digital...
There is a Digital Future<br />JRC<br />Deseret News<br />Goals<br />% of revenue from digital in<br />3 years: 25%<br />5...
7.<br />Start Selling ROI and Service<br />Not just lines and columns, banners and big boxes.<br />51<br />
Only half of Canada’s 2,000,000 businesses have websites<br />52<br />
53<br />
54<br />
Make a better Daily Deal.<br />One-time customers<br />Damage to brand<br />No customer caps allowed<br />50% deal require...
56<br />
57<br />
8.<br />Become Social<br />Don’t surrender your critical role in your communities.<br />Reflect, Affect, Connect<br />58<b...
Become a platform for discussion about local obsessions and big problems. <br />59<br />
Community Newspapers<br />Academics<br />Community Organizers<br />Local Obsessions<br />Big Problems<br />Experts<br />Bl...
61<br />
The family<br />Financial responsibility<br />Faith in the community<br />Excellence in education<br />Care for the poor<b...
63<br />
64<br />Curate.<br />Become the go-to place for news and information about your community.<br />
65<br />
66<br />
Stop broadcasting and start communicating<br />67<br />
68<br />
69<br />
9.<br />Understand the Thing that is Disrupting You<br />Until you experience it first hand, you won’t truly know it.<br /...
71<br />
72<br />
73<br />
74<br />
Quora<br />75<br />
76<br />
77<br />
78<br />
79<br />
80<br />
81<br />
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Judy Sims ACNA Keynote Presentation Slide 1 Judy Sims ACNA Keynote Presentation Slide 2 Judy Sims ACNA Keynote Presentation Slide 3 Judy Sims ACNA Keynote Presentation Slide 4 Judy Sims ACNA Keynote Presentation Slide 5 Judy Sims ACNA Keynote Presentation Slide 6 Judy Sims ACNA Keynote Presentation Slide 7 Judy Sims ACNA Keynote Presentation Slide 8 Judy Sims ACNA Keynote Presentation Slide 9 Judy Sims ACNA Keynote Presentation Slide 10 Judy Sims ACNA Keynote Presentation Slide 11 Judy Sims ACNA Keynote Presentation Slide 12 Judy Sims ACNA Keynote Presentation Slide 13 Judy Sims ACNA Keynote Presentation Slide 14 Judy Sims ACNA Keynote Presentation Slide 15 Judy Sims ACNA Keynote Presentation Slide 16 Judy Sims ACNA Keynote Presentation Slide 17 Judy Sims ACNA Keynote Presentation Slide 18 Judy Sims ACNA Keynote Presentation Slide 19 Judy Sims ACNA Keynote Presentation Slide 20 Judy Sims ACNA Keynote Presentation Slide 21 Judy Sims ACNA Keynote Presentation Slide 22 Judy Sims ACNA Keynote Presentation Slide 23 Judy Sims ACNA Keynote Presentation Slide 24 Judy Sims ACNA Keynote Presentation Slide 25 Judy Sims ACNA Keynote Presentation Slide 26 Judy Sims ACNA Keynote Presentation Slide 27 Judy Sims ACNA Keynote Presentation Slide 28 Judy Sims ACNA Keynote Presentation Slide 29 Judy Sims ACNA Keynote Presentation Slide 30 Judy Sims ACNA Keynote Presentation Slide 31 Judy Sims ACNA Keynote Presentation Slide 32 Judy Sims ACNA Keynote Presentation Slide 33 Judy Sims ACNA Keynote Presentation Slide 34 Judy Sims ACNA Keynote Presentation Slide 35 Judy Sims ACNA Keynote Presentation Slide 36 Judy Sims ACNA Keynote Presentation Slide 37 Judy Sims ACNA Keynote Presentation Slide 38 Judy Sims ACNA Keynote Presentation Slide 39 Judy Sims ACNA Keynote Presentation Slide 40 Judy Sims ACNA Keynote Presentation Slide 41 Judy Sims ACNA Keynote Presentation Slide 42 Judy Sims ACNA Keynote Presentation Slide 43 Judy Sims ACNA Keynote Presentation Slide 44 Judy Sims ACNA Keynote Presentation Slide 45 Judy Sims ACNA Keynote Presentation Slide 46 Judy Sims ACNA Keynote Presentation Slide 47 Judy Sims ACNA Keynote Presentation Slide 48 Judy Sims ACNA Keynote Presentation Slide 49 Judy Sims ACNA Keynote Presentation Slide 50 Judy Sims ACNA Keynote Presentation Slide 51 Judy Sims ACNA Keynote Presentation Slide 52 Judy Sims ACNA Keynote Presentation Slide 53 Judy Sims ACNA Keynote Presentation Slide 54 Judy Sims ACNA Keynote Presentation Slide 55 Judy Sims ACNA Keynote Presentation Slide 56 Judy Sims ACNA Keynote Presentation Slide 57 Judy Sims ACNA Keynote Presentation Slide 58 Judy Sims ACNA Keynote Presentation Slide 59 Judy Sims ACNA Keynote Presentation Slide 60 Judy Sims ACNA Keynote Presentation Slide 61 Judy Sims ACNA Keynote Presentation Slide 62 Judy Sims ACNA Keynote Presentation Slide 63 Judy Sims ACNA Keynote Presentation Slide 64 Judy Sims ACNA Keynote Presentation Slide 65 Judy Sims ACNA Keynote Presentation Slide 66 Judy Sims ACNA Keynote Presentation Slide 67 Judy Sims ACNA Keynote Presentation Slide 68 Judy Sims ACNA Keynote Presentation Slide 69 Judy Sims ACNA Keynote Presentation Slide 70 Judy Sims ACNA Keynote Presentation Slide 71 Judy Sims ACNA Keynote Presentation Slide 72 Judy Sims ACNA Keynote Presentation Slide 73 Judy Sims ACNA Keynote Presentation Slide 74 Judy Sims ACNA Keynote Presentation Slide 75 Judy Sims ACNA Keynote Presentation Slide 76 Judy Sims ACNA Keynote Presentation Slide 77 Judy Sims ACNA Keynote Presentation Slide 78 Judy Sims ACNA Keynote Presentation Slide 79 Judy Sims ACNA Keynote Presentation Slide 80 Judy Sims ACNA Keynote Presentation Slide 81 Judy Sims ACNA Keynote Presentation Slide 82 Judy Sims ACNA Keynote Presentation Slide 83 Judy Sims ACNA Keynote Presentation Slide 84
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Judy Sims ACNA Keynote Presentation

My keynote presentation to the Atlantic Community Newspaper Association on May 13th, 2011.

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Judy Sims ACNA Keynote Presentation

  1. 1. 9<br />Things<br />1<br />
  2. 2. 2<br />
  3. 3. 3<br />
  4. 4. Scarcity<br />Abundance<br />4<br />
  5. 5. Online Newspaper Visit: 10 Mins<br />AvgYoutube video: 3.5 Mins<br />TV Show: 30 – 60 Mins<br />Print Newspaper: 40 Mins<br />Blog Post: <br />3-10 Paragraphs<br />Tweet: <br />140 characters<br />5<br />
  6. 6. 6<br />
  7. 7. 7<br />
  8. 8. Scarce<br />Media<br />Abundant<br />Attention<br />8<br />
  9. 9. Scarce<br />Attention<br />Abundant<br />Media<br />9<br />
  10. 10. Supply<br />Price<br />Demand<br />Quantity<br />Basic Supply and Demand<br />10<br />
  11. 11. Supply<br />Demand<br />Quantity<br />Media 1.0 Supply and Demand<br />Price 2<br />Price<br />Demand 2<br />11<br />
  12. 12. Media 1.0 The Age of the Blockbuster<br />UmairHaque<br />12<br />
  13. 13. Media 2.0 Supply and Demand<br />Supply<br />Media 2.0 Supply<br />HYPERDEFLATION<br />Price<br />Media 2.0 Demand<br />Media 2.0 Price<br />Demand<br />Quantity<br />13<br />
  14. 14. 14<br />
  15. 15. Media 2.0 <br />The End of the Blockbuster Age.<br />15<br />
  16. 16. and <br />The Beginning of the Age of Snowballs.<br />16<br />
  17. 17. Snowballs = Micro Content<br />17<br />
  18. 18. Aggregators<br />Micro-platforms<br />Re-constructors<br />18<br />
  19. 19. Value<br />Blockbuster Growth<br />Email marketing, etc.<br />thestar.com<br />Metro<br />The Star<br />Output<br />19<br />
  20. 20. Value<br />Snowball Growth<br />High Traffic Site<br />Aggregator+<br />Social Media<br />Blogger<br />Micro Content<br />Output<br />20<br />
  21. 21. Today Show<br />Amazon<br />Influential<br />Blogger<br />Social Media<br />Micro Content<br />21<br />
  22. 22. The growth of snowballs requires user engagement and community.<br />22<br />
  23. 23. Digital Natives Expect to:<br /><ul><li>Interact with
  24. 24. Contribute to
  25. 25. Organize
  26. 26. and Share</li></ul>the media they interact with . <br />Clay Shirky<br />23<br />
  27. 27. The Snowball Economy<br />Lower Demand for Blockbusters<br />Media 2.0 Supply<br />A growing number of snowballs pushes up the Media 2.0 demand curve <br />Snowball Price<br />Media 1.0 Demand<br />Media 2.0 Price<br />Quantity<br />24<br />
  28. 28. Media 1.0<br />Media 2.0<br />Closed<br />Dominant<br />Portal<br />Open<br />Distribution<br />Coordination<br />25<br />
  29. 29. Twosources of competitive advantage in Media 2.0<br />26<br />
  30. 30. Become the ultimate destination for news, information and connectivity in your market.<br />Quantity<br />Aggregate more than competitors<br />27<br />
  31. 31. What can you be best in the world at?<br />Make it local, make it mobile, make it super- relevant.<br />Quality<br />Differentiate more narrowly than competitors<br />28<br />
  32. 32. Quality + Quantity<br />Higher User Engagement<br />Higher ROI for Advertisers<br />Higher % Revenue from Digital<br />A Digital Future<br />29<br />
  33. 33. 9<br />Things<br />(At Least)<br />30<br />
  34. 34. 1.<br />Structure for the Company You’re Becoming.<br />Not the One You’ve Been<br />31<br />
  35. 35. Clark Gilbert:<br />President & CEO, Deseret News<br />32<br />
  36. 36. Companies achieving 15% to 20%of their revenue from digital have dedicated digital sales teams.<br />Borrell and Associates<br />2010 Local Advertising Report<br />33<br />
  37. 37. 2.<br />Find Unbelievably Great Digital Talent<br />Don’t wait for the print guys to figure it out.<br />34<br />
  38. 38. 35<br />
  39. 39. 3.<br />Get comfortable with being uncomfortable.<br />Learn the art of the pivot.<br />Don’t Kill Innovation<br />36<br />
  40. 40. 4.<br />Start experimenting with mobile<br />Even if no one really knows where it’s going.<br />37<br />
  41. 41. 38<br />
  42. 42. 39<br />
  43. 43. 40<br />
  44. 44. 41<br />
  45. 45. Mobile Advertising in Canada<br />CAGR: 115%<br />Millions<br />Source: IAB<br />42<br />
  46. 46. LocationLocationLocation<br />43<br />
  47. 47. 44<br />
  48. 48. 45<br />
  49. 49. 5.<br />That means cutting costs. A lot.<br />Do More With Less<br />46<br />
  50. 50. 47<br />
  51. 51. Invest: <br />Content, Sales, Disruption<br />Journal Register Company<br />Outsource: <br />IT, Delivery, Prepress, Printing & Mailroom<br />2009<br />2010<br />Bankruptcy<br />$41 million Profit<br />48<br />
  52. 52. 6.<br />Train your people, give them the right tools and create incentive programs to get them going.<br />Set Big Digital Goals<br />49<br />
  53. 53. There is a Digital Future<br />JRC<br />Deseret News<br />Goals<br />% of revenue from digital in<br />3 years: 25%<br />5 years: 50%<br />Q1 2011 digital advertising up 70% over Q1 2010. <br />2010 digital revenue was up 75% over 2009 revenue<br />Digital revenue already makes up more than 50% of total company revenue<br />50<br />
  54. 54. 7.<br />Start Selling ROI and Service<br />Not just lines and columns, banners and big boxes.<br />51<br />
  55. 55. Only half of Canada’s 2,000,000 businesses have websites<br />52<br />
  56. 56. 53<br />
  57. 57. 54<br />
  58. 58. Make a better Daily Deal.<br />One-time customers<br />Damage to brand<br />No customer caps allowed<br />50% deal required<br />50% cut to daily deal site<br />Top Daily Deal Advertiser Complaints<br />55<br />
  59. 59. 56<br />
  60. 60. 57<br />
  61. 61. 8.<br />Become Social<br />Don’t surrender your critical role in your communities.<br />Reflect, Affect, Connect<br />58<br />
  62. 62. Become a platform for discussion about local obsessions and big problems. <br />59<br />
  63. 63. Community Newspapers<br />Academics<br />Community Organizers<br />Local Obsessions<br />Big Problems<br />Experts<br />Bloggers<br />Politicians<br />Other Mainstream Media<br />60<br />
  64. 64. 61<br />
  65. 65. The family<br />Financial responsibility<br />Faith in the community<br />Excellence in education<br />Care for the poor<br />Values for media<br />62<br />
  66. 66. 63<br />
  67. 67. 64<br />Curate.<br />Become the go-to place for news and information about your community.<br />
  68. 68. 65<br />
  69. 69. 66<br />
  70. 70. Stop broadcasting and start communicating<br />67<br />
  71. 71. 68<br />
  72. 72. 69<br />
  73. 73. 9.<br />Understand the Thing that is Disrupting You<br />Until you experience it first hand, you won’t truly know it.<br />70<br />
  74. 74. 71<br />
  75. 75. 72<br />
  76. 76. 73<br />
  77. 77. 74<br />
  78. 78. Quora<br />75<br />
  79. 79. 76<br />
  80. 80. 77<br />
  81. 81. 78<br />
  82. 82. 79<br />
  83. 83. 80<br />
  84. 84. 81<br />
  85. 85. 82<br />
  86. 86. 83<br />
  87. 87. http://judysims.com@judy_sims<br />84<br />
  • adski

    Jan. 31, 2012
  • johndenny

    May. 31, 2011

My keynote presentation to the Atlantic Community Newspaper Association on May 13th, 2011.

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