How to predict your sales? How to estimate your competitors and genres? Which benchmarks are useful in 2022? We will have an overview of the most powerful analytical instruments to make the data-driven decisions on Steam.

1. Everything we know about
benchmarks on Steam

2. About me
Artem Korovkin
@temichmd
Founder
Developer with focus on
PC/Consoles coop games
Former Business Director
Isometric RPG published
by Koch Media
Co-creator
Useful tool for Steam
developers

4. Simon Careless GameDiscoverC
o
Game Discovery
Newsletter

5. Reviews to Sales
2020:
average of 41 sales per review
median of 38 sales per review
Example:
~25k units
Source: https://newsletter.gamediscover.co/p/how-that-game-sold-on-steam-
using

6. How to predict sales for an upcoming
game?

7. Wishlists to sales
2020:
average of 0.36 sales per wishlist
median of 0.2 sales per wishlist
for the first week
Example:
Wishlists 40000
Sales for the first week:
20000 * 0.2 = ~8000
Source: https://newsletter.gamediscover.co/p/steam-the-new-wishlists-to-first
20%
Wishlists to sales

8. Who are “Followers”?

9. Followers to wishlists
2021:
average of 9.64 wishlist per follower
median of 9.6 wishlist per follower
Example:
Followers 4200
Wishlists:
2100 * 9.6 = ~40000
Source: https://newsletter.gamediscover.co/p/deep-dive-how-steam-followers-and
x9.6
Followers to wishlists

10. How to find information about followers?

11. SteamDB browser extension

12. Let’s do the Math
Followers: 4200
Wishlists: 2000 * 9.6 = 40320
Sales: 19200 * 20% = 8064
for the first week

13. Let’s do the Math great again
Followers: 4200
Wishlists: 2000 * 9.6 = 40320
Sales: 19200 * 20% = 8064
Followers * 1.92
Sales: 4200 * 1.92 = 8064

14. First year to first week
2021:
median of Year-1 sales to x3 Week-
1
Example:
Week-1 sales: 8064 units
Year-1 sales: 8064 * 3 = 24192 units
Source: https://newsletter.gamediscover.co/p/steam-the-state-of-long-tail-revenue
x3
Week-1 to Year-1

15. Let’s do the Math once again
Followers: 4200
Wishlists: 2000 * 9.6 = 40320
Sales Week-1: 19200 * 20% = 8064
Sales Year-1: 3840 * 3 = 24192
Revenue: 24192 * Price = Gross Revenue

16. Net to Gross Revenue
Gross Revenue - taxes, Steam
cut, refunds = Net Revenue
Example:
Gross Sales: $10 000
Net Sales: $10 000 * 55% = $5500
55%
Net to Gross Revenue

17. Let do the Math last time. I promise!
Followers: 4200
Wishlists: 2000 * 9.6 = 40320
Sales Week-1: 19200 * 20% = 8064
Sales Year-1: 3840 * 3 = 24192
Gross Revenue: 24192 * 19.99 = $483 598
Net Revenue: $483598 * 55% = ~$265 979

18. What should you do right now?
Subscribe to the Game Discovery Newsletter:
https://newsletter.gamediscover.co/
Reviews > Sales 38 Sales per Review
Wishlist > Sales 20%
Follower > Wishlist x9.6
Week-1 Sales > Year-1 Sales x3
Gross > Net Revenue 55%

19. Your questions!
Artem Korovkin
@temichmd