Rollnext Pitch Deck
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Rollnext: the best mobile deals for into your shopping centers
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Rollnext Pitch Deck
- 1. Rollnext Funneling customers into commercial networks Salvatore A. Romeo, Founder
- 6. Value to Business Owners
- 9. Cost of Acquisition: consumer cost per consumer 0$ 5-6$ (http://goo.gl/UBsfG)
- 10. Cost of Acquisition: business cost per business 20$ (network effect: 1000$ per network, 1network = 50 shops, partner referral) 200$
- 11. Defensibility and Business Model business coupon cost 1$ + deal value (the right price for their monthly offers) 25% + 50% (hundreds coupons in a short period, 60% give up - http://goo.gl/KsnuX)
- 12. Profit & Loss Revenues per network per month: 3000€ = 50 businesses * 60€
- 13. Profit & Loss Revenues per network per month: 3000€ = 50 businesses * 60€ Cost per network per month: 500€
- 14. Profit & Loss Revenues per network per month: 3000€ = 50 businesses * 60€ Cost per network per month: 500€ 100 networks = 100 * 2500€ * 12 = 3M€/year (GP)
- 15. Market malls and Companies organized natural malls as a network
- 16. Market malls and Companies organized natural malls as a network worth more than 2.3B€ in EU and US (more at http://goo.gl/sqDYy)
- 17. Team Salvatore A. Romeo Roberto Scoppa Senior Developer Sales Manager PhD Computer Science Groupon Italia Network Analysis – 3 Years Cibando Elga Melucci Marco Buzzoni Photographer & Designer Junior Developer Graduating in Graphic & Design Graduating in Computer Science Print & Illustrations Experience Android Mobile & Web
- 18. Growth 1st Commercial Network Rome Malls (4 months) rollnext.com info@rollnext.com
Editor's Notes
- Welcome everyone, I’m Salvatore Romeo, founder at Rollnext, the mobile marketing for commercial networks such as shopping centers, neighborhoods, and exhibitions.
- Imagine that Mario has a restaurant and Silvia a gym in the same geographical area. They both have their own customers and want to acquire new customers.
- Mario gives to his customers a coupon valid for Silvia’s gym. In this way, Mario’s customers also become customers of Silvia too.
- Silvia returns the favor: she offers her customers a coupon valid for Mario’s restaurant.
- The cross-coupon mechanism is a win-win-win for everyone: consumers save money and discover new places, Silvia and Mario have advertised and have acquired new customers.
- Imagine now that the places nearby want to join this partnership, and the group grows to 4, then to 10, and finally to the whole neighborhoods. Rollnext scales the mechanism of cross-coupons to neighborhoods in a city, but also to shopping centers, malls, exhibitions, and markets.
- In practice, the business owners suggest to their own customers to download the Rollnext app in order to gain a coupon valid into the other places of the commercial network. The consumer chooses the coupon between those proposed by the Rollnext algorithm based on his profile and his current location.
- After the choice, the consumer comes to a store, redeems the coupon and get a new coupon choice for the whole network, so the process starts again, creating a domino effect.
- If each business suggests the app to his own customers, our cost of acquisition per consumer is zero, while the competition spend an average of 5 dollars per consumer
- and they spend around 200 dollars per business while our cost per business is 20 dollars instead, because while the competition target single businesses and has to convince one business at a time, we target a network with hundreds of businesses and after convincing the first, it will be easier to convince the next in the group because the value to business owners grows as more and more places join their Rollnext commercial network..
- The competition then asks the businesses to pay until 75% of the coupon value and you can imagine the result: 60% of businesses don’t do a coupon marketing campaign a second time. We at Rollnext plan to create and endurable relationship with our customers, and for this reason we ask the right price per coupon and they decide the deal value for their products and services each month. Moreover, if a new player join our market, he has to convince all the places of the network to switch to its services.
- With this business model, we estimate to have an average of 60€ revenuesper business per month, that is 3000€ per month for one network.
- If we estimate a cost of about 500€ per month for each commercial network, then
- Then the math is easy: 3M€ per year with 100 networks. How fast we can reach 100 networks is a matter of time and invested money.
- We will start with companies that belong to malls and natural malls because we can reach an entire mall through the marketing directorand an entire natural mall through the association behind it.
- And thismarket segment is worth more than 2.3B€ in Europe and the US.
- I’m a computer science engineer and I have a three years background in network analysis and algorithm design. Roberto is our sales manager, with a previous experience in Groupon, Elga is a photographer and designer and Marco is a brilliant junior developer.
- We already completed the first beta version of our product, already available on the Google Play market and soon on the AppStore. With this version we are performing a test on a Rome neighborhood. The test will tell us how much business we generate and the degree of interest of customers and consumers. After the test, we can refine the product before expanding in all major Rome malls and districts by the next 4 months. To get things faster, we are seeking 100K€.