Bring me Cakes. From San Francisco till release
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Alexey Gulev, CEO, Potato Jam Oleg Pridiuk, Evangelist, King In this talk, Alexey will delve into development, marketing, and release of Bring Me Cakes, indie game from Minsk. He’ll also share 5 short stories about indie teams, which got a marketing support from King company.
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Bring me Cakes. From San Francisco till release
- 1. © King.com Ltd 2017 – Commercially confidential From San Francisco to release. A.Gulev Olle Pridiuksson
- 2. © King.com Ltd 2017 – Commercially confidential forum.defold.com/t/defold-gdc-competition-2017-the-winning-games/
- 3. © King.com Ltd 2017 – Commercially confidential
- 4. © King.com Ltd 2017 – Commercially confidential
- 5. © King.com Ltd 2017 – Commercially confidential
- 6. © King.com Ltd 2017 – Commercially confidential
- 7. © King.com Ltd 2017 – Commercially confidential
- 8. © King.com Ltd 2017 – Commercially confidential
- 9. © King.com Ltd 2017 – Commercially confidential
- 10. © King.com Ltd 2017 – Commercially confidential
- 11. © King.com Ltd 2017 – Commercially confidential
- 12. © King.com Ltd 2017 – Commercially confidential
- 13. © King.com Ltd 2017 – Commercially confidential
- 14. © King.com Ltd 2017 – Commercially confidential
- 15. © King.com Ltd 2017 – Commercially confidential
- 16. © King.com Ltd 2017 – Commercially confidential @iwozik @agulev FIN
- 17. © King.com Ltd 2017 – Commercially confidential
Editor's Notes
- Это доклад о разработке, маркетинге и релизе Bring Me Cakes - инди-игры из Минска, а так же 5 коротких историй про инди-команды, которые так же получали маркетинговую помощь от King. Сегодня мы очень хотим поднять тему последней мили. Когда вроде бы игра почти готова, уже есть что показывать, о чем говорить с платформами, издателями, есть чем гордиться и что показать журналистам, инфлуенсерам… Так вот, сегодня мы с Лешей расскажем, что получится, если 6 инди-команд с такими почти готовыми играми получают стенд на GDC в Сан Франциско и всяческую поддержку Кинга. Вы узнаете результаты 5 команд, а так же услышите всю историю успеха игры Bring Me Cakes, которая недавно вышла на iOS и Andorid.
- So I work at King, you know me, I evangelized the indie way, that instead of investing in marketing of Defold or instead of doing events or other Brand/HR activities, we should give away money to indies Happy indies would do the job much better than us at King – makes sense? Money -> indies, indies get success, share it with us. Job done. So we allocated a huge budget and agreed to bring SIX teams to GDC, fly them, accommodate then, help them connect to everyone That’s a global thing, so budgets were enormous – fly in ppl from all over the world to SF… Then we needed to cherrypick teams, so we had a contest. Lots of teams applied globally, got a diverse international crowd – the link is pretty much the results. Check out, if care - fun fact, at the time I added “professional cat herder” to my linkedin profile, even got some endorsements for that!
- huge booth in the games area, not at the middleware where it is hard to get noticed So the booth was packed!
- This is more or less how it looked like for the whole gdc – packed Games zone, not middleware zone, so ppl interested in indie games were around I’d say, right crowd and all Also, no King or Defold ppl here, pure indie area helped teams participate in all kinds of meetups, mingles, pitches, contests everyone’s days were packed morning to evening
- Defold booth was in the middleware area, so we did route relevant people to the indie booth So we did the right feeling – those teams were intependent, yet endorsed by King. Kind of cool. We did partner talks, also brought our indies there. So teams got i.e. into FB instant games super early, other close connections to platforms, like amazon. Then also journos - toucharcade reviews, meeting with investors, publishers, mix and match, some contests… So again, GDC in SF felt quite a good presence of Defold and our indie teams, and everybody was working very hard to make it done to the maximum
- By the end of the show it was like yeah, so cool, ship the games, earn money, be happy – hence the screenshot from the Slack So we made sure the indies could not spare a moment, and all three days they did meet ppl, their games were applied for the contests, etc I pushed hard so everybody applies everywhere whether they need it or not - both for experience and opportunity Right – indies were busy, took to that huge event in march. Today is Nov 16. More than enough time to leverage those connections.
- These are some of the leaf we did print for the indies. What has happened to the teams? How did they utilize all the publisher, investor, media connections they did at GDC? HLT: = UK - game is almost released, no major partners or publishers - GDC was a decent kick to polish and improve the game based on the feedback - the whole experience was a major inspiration and helped to move the development further - did it bring any special connections or deals? No, not really. Nothing that was implemented as of now - but the team can put a tag of ”as seen at GDC” on the game, now that the review copies are sent to media SBDD: = RU - the game was of high demand with media, publishers, partmenrs, platforms – like everybody liked the game - tons of relevant feedback, tons of ideas oh what is wrong with the game and how to improve it - - but nobody was giving away money immediately - but with that inspiration boost the team went two hands on production and burned out the money quickly, so the project was suspended for this reason So that GDC event was a decent boost, but it requires some financial discipline and planning to benefit from the wave RS: = LT - the team got split into the showcase and bd agents, what helped to maximize the coverage and make more connections - none of the meetings at GDC resulted in any closed deals so far, mostly because a small indie team on the other side of the pond is just so much hassle and relations building - the feedback and inspiration is there, talks and workshops were very cool - so the whole big event experience was cool, lots of important connections, some of those are active and ongoing, like Samsung or partners from Netherlands, but not that it resulted in a good deal for now
- BFT: distributed team from RU - everyone from the team got 100% visa declines! luck level – ultimate - did not go to GDC, we had to throw away their flights =( * - still functional, do outsourcing with Defold – good luck to the team ETI: Germany - cannot get hold of him - one man army, got huge interest at GDC but no response since then PP: FI Instantly released the early version of the game to Android But same as with other teams – great number of contacts, lots of efforts but no practical results – the game is still in soft launch looking for partners to go with The numbers are just not good enough, and the team is focused on contract work now
- Игра была в водвешеннос состоянии Софтланч с Кинг GDC как толчок к развитию
- Тут трейлер
- индустрия, оказывается, огромная и люди настоящие очень крутые советы от очень крутых профессионалов; - встречи, встречи, встречи; Важность стэнда для встреч! - очень много азиатов которые хотят твою игру; - очень много рекламных рекламны медиаторов и сеток и все “лучшие”; - каждый пытается рассмотреть в игре фри-ту-плэй;
- Нам повезло что эпл нас заметил Фичер в 56 странах Фичер в РФ
- У вас виральный мегахит? (ну конечно…) У вас есть своя лояльная аудитория? У вас есть возможность использовать известный брэнд? Инди с платными играми сейчас тяжело
- Про андроид Что пошло не так у нас: Сеттинг не соответствует жанру. Продолжаем работу над игрой и эксперементы
- So why all these ppl have not released yet? Mb they\ve skipped the process of failing the release , getting the feedback and then making it right? Like they got the feedback and now are making it right?
- Bonus slide with video