Diary

1. Production Diary
By Fintan Sedgwick

2. Week 1
• For the first week of Pre-production I began by researching into my subject which would be fashion photography,
which I started looking at different kinds of people who influenced me into choosing this for my FMP, for example
with the photography I chose Arnaldo Anaya-Lucca and Ben Cunningham who are both very individual
photographers in their own style. The reason I chose these two would be that they are very different because one
use random timed shots and the other use black and white photography, I think that I need to research more into
this because I haven’t talked about colours and layouts because I don’t know I want to show exactly as I am only 1
week in. Although I haven’t finished my research I decided I wanted to move onto the proposal because I know that
it wasn’t very hard and I knew that it was something which could be done in a very short amount of time and I
wanted to explain some of the ideas which I wanted to make for my FMP. When I was writing my proposal I felt
correct about the things which I was putting down for example my concept because it was similar to last year but I
wanted to go into more detail and also make it more professional. But one thing which I think I could improve when
it comes to my proposal would have to be the section which talked about the mediums because I don't think that I
went into enough detail as in the beginning I didn’t understand the question and also I loosely talked about the
reason behind photography because I mentioned that I am not naturally talented in photography and I wanted to
improve my ability throughout this FMP. Over all for this week I think that I could improve the research by going
through different kind of subjects including the right way to use a camera and the best settings because this could
really help my photography as I want to have the best outcome when it comes to my photos. A few pieces of
knowledge which I have learnt during my research would have to be the fact that there are so many different types
of photography such as fashion, nature and wildlife because I though they all came under the same category and
also different lenses which are use for certain photography , for example prime lenses which produce sharper images
and also zoom lenses which are useful for long distance shots, I think that I am just going to use a standard lense
because It is fairly expensive for a lenses and the quality of the camera which we are given are good enough for this
type of photography.

3. Week 2/3
To start the second week of pre-production we began by continuing our research into primary and secondary sources for
example with primary I went through different kinds of books/magazine talking about what they do well and what I dislike
about and how I could use them to my FMP. By doing this I got to see the best ways to present my work whether that being
the layout or the photos to chose from, this has helped my project highly because talking about how they used certain
pieces of work to stand out to their audience such as colouring. Also during this week I sent off a survey to a select amount
of people so that I had a very niche audience which I know are interesting in this subject matter, I sent it our via both Email
and also reddit but as I have found on reddit would be that it had been taken down minutes after I had published it due to
strange reasons, so the only way I go answers back would be email because I know that the people I sent it to would reply
my survey, by reducing my audience I am left with people I know and not strangers who may have different on this subject
in comparison to people it know. For example the age difference may change the ability for the person to be a consumer of
clothing which would really change the feedback which I would get. Other pieces of research which I think I need to do
would have to be look through feedback/reviews on existing products because it will give me an insight into their opinions
whether positive or negative, also another thing which I will need to research would have to be the audience research
because this will give a really good idea what people like and dislike and what they are drawn to such as the clothing brand
or what they look forward to in a magazine and photography. This section of my research has changed the way I approach
my project because I have seen things which work and don’t work, and also what they look like. By looking through
something which I plan to take from this would be to have many different styles in one individual magazine because I will
be catering to many different audiences which will put my work out to the world. In this section of my research something
which I don’t think that worked very well would have to be talking about the style of photography as I have done this
already in the previous week and it felt like it was saying the same things over and over again about the style of
photography and what meanings they have on the audience.

4. Week 4
• A potential issue which I have came across so far during this project would have to be the amount of actors/models
which I have so far because I only have 1 which is a major concern as I cannot make a magazine around 1 person
when I'm doing clothing, this a problem which could affect my entire Project as I cannot find people who are willing
to work with I am going to either fail or get a really poor grade due to an unfinished FMP, It was a problem because I
asked an audience which I am fond of and I thought that everyone would be willing to model for my work but some
people are not very camera confident which isn’t something I can change and I don’t want to go against their wishes
and try and force them to do it. A way in which I am going around to solve this issue would be that I have emailed a
few other models who could work for me and I hopefully should hear back from them within this week or next
week, I have decided to open up to a wider group of people because I need to push myself out of my comfort zone
otherwise I wont get what I need for my work, also another way in which I am going to try and solve this issue would
have to be ask people who I know like modelling as they would be willing to help me with this because it is
something which they like. This problem solving process has influenced my work because it has taught me that you
cannot rely on people in your friend group for everything and putting yourself out to people who you are not
common with because even if they say no I have put myself out there to people who I didn’t know what there
answer was going to be. A practical thing which I can do to solve this problem would be to ask them in person but
this Is something which I may not do as I am quite shy so asking people who I have never talked to before is quite a
task but I know it is something which I need to learn how to do for in the future as I will not always have people I
know at my disposal to help me with my work, and I will have to go out and find people who I don’t know and have
no clue who I am. The in which I will record my solution will be by screenshotting the answers which I have which
say no and then I will take other screenshots of the both the people and question which I ask to other people and if
they say yes or no because it will be about trying new things. I think that I am fairly decent at solving problems but
there is a lot which I think I need to do to become very good at this process because overcoming problems is a key
feature when it comes to this business as you need to know what could go wrong and how you could change them
or not run into them because each problem which you have will effect you and also every single person will
encounter problems no matter what.

5. Week 5
• To start the second week of problem solving I began by doing experiments as I have completed all of the
problems which where necessary, so start the week I began by collecting photos to edit at look at on
Photoshop and light room, the photos which I took varied because some of them where fairly decent and
other where absolute rubbish because either the angle in which I took didn’t work or they where completely
out of focus which I tried to do when I got help working out the ins and outs of the camera, so I think that I
may need to get more shots which are of a higher quality and a way in which I do this will be by taking more
time doing photography instead of using a short period to take a few photos. The problems which I talked
about during the photography experiments where very minor and could be easily fixed by taking more photos
or trying to use Photoshop to fix the angle in I shot the photo because some of them have a slight tilt which
can be changed by using the perspective tool which gives you the ability to change the angle so that it is
straight, another issue with the photos would have to be focus of the photos which cannot be fixed because
they is not way on making them clear so a way to get around this would have to be take more photos and
make sure the settings on the camera are correct so that the camera speed isn’t incorrect which could cause it
to become out of focus. When it comes to the camera I learnt how to change some of the important settings
such as the ISO and the DOF/Aperture and also how to focus the lens but I tend to use auto focus which makes
my job easier, I had to learn these skills again as I haven’t used a camera since last years FMP which made it so
that I need to know everything about it If I where to make a fashion photography booklet. I think that I am
ready for planning for the week after the break up because I will have time to complete everything which I
need to catch up on because I am behind on a few things which would include my research and a small part of
my problem solving because I haven’t talked a lot about my production experiments. My website is up to date
but not everything on there is up to date because I haven’t replaced them with the most recent saves which I
need to do before I get my results for each of my PowerPoints.