2. Screening feedback
We were asked to show our music video in class for
the rest of the class to give us feedback, although the
members of my class are not my target audience they
understand the concept of my genre and they know
what is expected of my music video. There was
positive feedback which was good at that stage of
production it helped increase my confidence in the
fact that I can produce the music video solo.
As expected there were also some negative
feedbacks. At this stage the lip synching was off and
some scenes were help for too long. They also said
that I needed a few more close ups of the artist and
that the studio scene was too repetitive. The said that
the narrative of the story wasn’t clear and to address
that I took out some of the narrative scenes I had and
replaced them with scenes of a depressed girls telling
her own story. So in a sense it does have a narrative
but it is about a girl that has suicidal taught, she tries
to kill herself but after discovering the band and
getting inspiration from them se changes her mind
and decided to NOT kill herself. I still left a significant
amount of studio performance scenes because they
are part of the ‘rock’ code and convention.
3. Internet feedback
My main source of feedback came from
posting the music video online on
Facebook and YouTube and asking my
chosen demographic to comment on the
music video and say what they liked about
it. This gave me a more accurate sense of
what the audience want because the music
can now get to the target audience and
they can express their opinion on whether
or not it follows the codes and conventions
of an emo rock music video. This is the
easiest way to get feedback as we are in
the social media era.
