1. BTECCreative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West:
Salmon
John West Can Bear Growling
Punching/kicking
Voiceover
Fish lovers
Over 30’s
Aimed more
at males.
They work hard to
deliver the best
salmon possible.
Honda -
Accord
Honda The power of dreams
Accord
Lots of car parts
Rappers Delight
Clanging of parts
Wind screen wipers
Bolts rolling
Fan
Adults
Families –
Because it’s
an estate
car
All the different
parts that go in to
a car and how
much work is
done.
Skittles
Touch the rainbow, taste the
rainbow
People
Office
Desk
skittles
Skittles falling
People talking
Phone ringing
Voiceover
Kids No message – just
to make people
talk about the
advert
T-Mobile
Lots of people
Lifes for sharing
The place and time
T-Mobile
Advertisement
Music clips
People cheering
People clapping
Shout by Lulu
Don’t cha
The nutcracker
Get down on it
All ages
Mobile
Users
All about us taking
photos and
sharing

2. Do the twist