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Presentation slides from CMI course given on 26 May 2009
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UoLCMI Day1
1.
Level 5 Diploma
in Management and Leadership Welcome to Unit 5008 Marketing Planning with Katherine Bull and Brendan Fawcett
2.
3.
Review of Introductory
Diploma What you already know
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Customers and stakeholders
14.
Your stakeholders The
University Your Division Suppliers Staff Funders Colleges Colleagues Community Customers Students
15.
16.
17.
Customer dissatisfaction gap
18.
19.
Customer Gaps
20.
21.
Monitoring Gaps
22.
Monitoring Gaps
23.
What is marketing
planning?
24.
Starting Point -
Analysis Establish mission and goals Set corporate objectives Analyse environment Competitor Information Strengths and weaknesses internally Opportunities and threats in external environment Customer requirements
25.
26.
27.
Product or service:
what are you offering?
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
Timing 12:50 14:00
14:20 14:40 15:10 15:40 16:00
39.
40.
41.
42.
43.
44.
45.
End of Day
1
Editor's Notes
Need to quickly introduce ourselves…
Download now
![Learning objectives ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)