3. What makes a website effective?
• Big Clear pictures?
• Bright colours?
• Lots and lots of writing?
• Music?
• Flashing banners?
• Adverts?
4. What makes a website effective?
• Design and layout
• Engaging Copy
• Social Media integration
• Compelling call to action
• Well placed video
5. Design and Layout
• Clear and easy to read
• Focus points that lead the eye
• Call to action hot spots
• Simple and effective colour palette
• Above & below the fold
• Be mobile compatible
6. Anatomy of a website
Header
Initial information
Call to
Action
Fold
Menu
Footer
7. Features Vs Benefits
• This is me, we are great, we do this, we are
the best
• This is what we do for you to meet your needs
8. Engaging copy
• Talk with the readers not to them
• Adult to adult
• No jargon and acronyms
• Engage readers
• Ask questions
• Compel them to take action
9. Blog
• Regular blog articles
• 300 words
• Use pictures and videos
• Engage with call to actions
• Allow sharing and comments
10. Engaging copy
• Talk with the readers not to them
• Adult to adult
• No jargon and acronyms
• Engage readers
• Ask questions
• Compel them to take action
11. Social Media
• Be fully inclusive in Social Media
• Link to
• Repost from and to
• Share, like, retweet, copy, comment and reply
12. Final comments
• Make your website an experience
• Add the ‘toy’ to the cereal
• Prompt action
• Get them back for more
13. Quote
“A blog is just a blog until it engages lives
then it becomes a powerful tool.”