Infusing Digital Strategy Into your WordPress Website

219 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Infusing Digital Strategy Into your WordPress Website

  1. 1. INFUSING YOUR WORDPRESS SITE WITH DIGITAL STRATEGY
  2. 2. TODAY
  3. 3. TODAY• Maintaining constant traffic• Increase product sales• encourage more feedback and comments• visitor flow charts
  4. 4. TODAY • Maintaining constant traffic • Increase product sales • encourage more feedback and comments • visitor flow charts“Everything you want to do can be achieved through smart design”
  5. 5. MY STORY@paulletourneau
  6. 6. @paulletourneau
  7. 7. @paulletourneau• French Kindergarten Teacher• Digital Media Design Certificate• Porter at Union Hall• English as a Second Language Teacher
  8. 8. @paulletourneau• French Kindergarten Teacher• Digital Media Design Certificate• Porter at Union Hall• English as a Second Language Teacher
  9. 9. @paulletourneau• French Kindergarten Teacher• Digital Media Design Certificate• Porter at Union Hall• English as a Second Language Teacher• Public Relations Diploma• Government of Alberta• MacEwan University• Living the freelance life...• Edmonton Public Schools• DDB Canada
  10. 10. THE PROBLEM
  11. 11. THE PROBLEMToo much doing - Not enough thinking
  12. 12. “I don’t know what I want, but I’ll know it when I see it.”
  13. 13. “I don’t know what I want, but I’ll know it when I see it.”“We’d like the banner to be less wide in terms of height, but keep the same length.”
  14. 14. “I don’t know what I want, but I’ll know it when I see it.” “We’d like the banner to be less wide in terms of height, but keep the same length.” “We would like to use the motif which we’ve sent you, but it doesn’t lookwinterly enough. Can you turn the beach into a winter-wonderland and the woman in the shirt wearing something warmer, but more revealing?” WWW.CLIENTSFROMHELL.NET
  15. 15. TRUE OR FALSE
  16. 16. TRUE OR FALSE“Blogging software is so easy to use anyone can do it”
  17. 17. TRUE OR FALSE “Blogging software is so easy to use anyone can do it”• 57,000,000 + WordPress.com websites in the world• 31,000,000 + new posts on WordPress.com every month• 7,000,000 + tweet embeds in Nov 2012
  18. 18. TRUE OR FALSE
  19. 19. TRUE OR FALSE“Design and coding take up the majority of my time when developing a website. ”
  20. 20. TRUE OR FALSE “Design and coding take up the majority of my time when developing a website. ”• 40% - 60% of billable time ‘should’ be spent on planning• Less planning = more tweaks, changes & missed timelines• Only account people like planning, creatives... not so much.
  21. 21. SMART DESIGN WHAT TO AVOID
  22. 22. ASK YOURSELF
  23. 23. ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?
  24. 24. ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?• Use one word to describe your website
  25. 25. ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?• Use one word to describe your website• What features of your website would your competitors be most envious of?
  26. 26. ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?• Use one word to describe your website• What features of your website would your competitors be most envious of?• If your website disappeared for a week, what would your users miss the most?
  27. 27. SMART DESIGNCREATING A CALL TO ACTION
  28. 28. SMART DESIGNMAKING LIFE EASIER
  29. 29. SMART DESIGNMOBILE RESPONSIVE DESIGN
  30. 30. SMART DESIGNTHINGS TO CONSIDER
  31. 31. Planning ............................ 45%Design................................ 25%Coding............................... 20%Launch................................. 5%Support................................5%Headaches.......................... 0%
  32. 32. THINGS TO CONSIDER
  33. 33. THINGS TO CONSIDER• Social sharing • The sidebar• Subscription options • Analytics• Content organization • Menu Structure• Categories & tags • Mobile responsive• Advertising • Mobile publishing• Related content • The 6 month rule• Search
  34. 34. Q &A

×