he SYNOPSIS project concerns Storytelling and Fundraising for Cultural Heritage professionals. Cultural heritage covers a variety of activities, and a system of values, traditions, knowledge, and lifestyles that characterise society. The heritage sector has to deal with new challenges and it is therefore necessary to develop new professionalism, able to promote and support cultural heritage as it improves not only the overall economic growth and employment, but also social cohesion and environmental sustainability. Storytelling and fundraising skills assume a fundamental role in connecting the past to the future. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially. This presentation provides digital skills training for those working in cultural heritage

1. Digital Skills
For Storytelling and Fundraising

2. Introduction
HARD SKILLS
• Information and data literacy
• Technical skills
• Safety
SOFT SKILLS
• Communication and
Collaboration Skills
• Creativity
• Empathy
• Problem-Solving Skills
• Flexibility/Adaptability
• Ability to Work Under Pressure
and Time Management

3. Expected Learning
Outcomes
Socia Media
• How to choose a medium
• How to make a sucesscful post in each medium
• How to measure success
Website
• How to keep your organisation's website active and alive
• Apps: what are their benefits for fundraising?
• Newsletter and e-mail marketing: how to use them effectively (respect of GDPR Regulation)
Online events & Webinars
• Toolkit for online events
• Audience engagement in digital environment
• Feedback and "crowdsourcing" ideas
Effective Online Search
• How to search effectively online according to storytelling and funding needs

4. Content
1
2
3
4
SOCIAL MEDIA
WEBSITE
ONLINE EVENTS & WEBINARS
EFFECTIVE ONLINE SEARCH & MEDIA LITERACY