research into national and regional magazines.

1. Institution Research

2. National Magazines
Examples:
 NME
 Vogue
 Cosmopolitan
 Esquire
 Men’s Health
These are magazines what are usually owned by large institutions whom can afford to
market their magazine on a large scale. This means the magazine will have a larger
audience to aim for as more people will see it. National magazines normally have one
theme week in week out, by this their magazine will mainly focus around one genre
every week rather than whatever is the most important genre of that week or month.
What works for them? - They usually have huge stars and celebrities on their front
covers to make their magazines more marketable and sellable too. Attached to this is
their use of words and phrases such as ‘world excusive’ and ‘only here’ this can make
it seem excusive to the reader as if they’re the only ones getting this information.
Additionally, they use large scale competitions to make it seem like it’d be a crime
not to buy the magazine and be in their competition.

3. Regional Magazines
Examples
 North East Life
 Cornwall Today
 Northern Life
 London Times
 The Crack
These can be community ran or can be owned by smaller more regionally known
companies. They can also be ran by councils to inform the area of plans or any news
they see fit to publish to their community. The magazines audience therefore will
obviously be much smaller than a national magazines audience. An advantage of
regional magazines is they do not have to focus on a certain genre every issue, they
can switch genres depending on what they think will sell the best.
What works for them? - their closeness and intimacy with their audience works well
for them, they can really focus on things that matter to the people they aim their
magazine towards. They can use local celebrities and people whom have a large
attraction to their target audience too, as they come from their area.