2. EMAP
• Brands: Retail Week, Retail
Jeweller
• I feel that this is not an appropriate distributor for my
magazine as I feel that from my research I learned that
they do not distribute any music magazines therefore I
feel they will not have sufficient knowledge of the
industry to promote a new music magazine.
• Website: http://www.emap.com/
4. • Brands: Vogue, Glamour, Vanity fair, GQ
• I like how modern the website is as I feel it
reflects the younger demographic that I am
trying to achieve, however I feel that it is more
targeted towards the fashion industry as
opposed to music.
• Website: http://www.condenast.co.uk/
6. IPC
• IPC Media is the UK’s leading consumer magazine
and digital publisher
• Their brands: Look, Chat, Now, Nuts, Woman’s
weekly and NME
• I do not think that that IPC Media should
distribute my magazine due to the fact that from
my research I realised that the magazines that
they distributed are prominently from the
lifestyle genre as opposed to music/rock with
NME as an exception.
• Website:
8. Hearst Magazines (National Magazine
Company)
• Brands: Harper’s
Bazarre, Cosmopolitan, Elle, Company, Real
People, Reveal
• I do not think that that Hearst Magazins should
distribute my magazine due to the fact that from
my research I realised that the magazines that
they distributed are prominently from the
lifestyle genre e.g. Cosmopolitan and Elle as
opposed to music/rock
• Website: http://www.hearst.co.uk/
10. Immediate Media
• Brands: Top of the Pops, Radio Times, BBC
Gardener’s World
• As this group works with the BBC there could
be no advertisement on different media
platforms such as television as the BBC has no
advertisements
12. Bauer Media
• Brands: Q Magazine, Kerrang, Mojo, More
• However as a multimedia conglomerate Bauer Media
Group could advertise Wonderland magazine for free on
one of their TV channels that are specifically made for
music such as 4music and Box Television. This will help
increase awareness of a brand new magazine to an
audience that already ahs an interest in music.
• Baeuer can use synergy to promote my magazine across
various media platforms hence why I decided to have
Bauer Media Group as the distributor for my magazine.
• Website: http://www.bauermedia.co.uk
14. Wenner Media LLC
• Brands: Rolling Stone
• However when I went online to do the
research on Wenner media the website
below was found. In a growing market for
online magazines I do not feel that this
website reflects a modern, new magazine
especially for the first result hence why I do
not want them to distribute my magazine.
16. How do magazines make dosh,
readies, wonga?
The higher the ad revenue the more money the
magazine has made
Pricing: To try to increase sales music magazines
usually offer a cheaper rate if the reader subscribes
to their magazine which consequently makes their
magazine more appealing and encourages repeat
business.
18. Rolling Stones and NME
• Cover Price: $4.99
• Circulation: 1,464,943
• Ad Revenue: 167.35 million U.S. dollars (2012)
• Cover Price: £2.20
• Circulation: 23,924
19. Rolling Stone, NME, Kerrang
• The music magazine publishing industry is
monopolised. With large companies e.g.
Bauer owning the smaller less known
companies.
• It is very important for magazines to use the
right distributer for their magazine to
maximise their profit for their publication.
