A short introduction into Social Media for Rotary Club MBV (2010)
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This document discusses the rise of social media and its impact on society. It covers how social media has changed how people interact and share information online through individual profiles, communities, and conversations. Various social media channels are explored, including social networks like Hyves and Facebook, blogging, and media sharing platforms. Statistics are provided on user bases and behaviors on these channels. Examples show how organizations can create a presence and engage with audiences on social media.
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A short introduction into Social Media for Rotary Club MBV (2010)
- 1. Social Media an introduction for Rotary Club Midden Betuwe Valburg @erwinelling erwin@totalexperience.nl
- 2. The times they are a-changin’ http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
- 3. Do you remember your first cellphone? http://www.flickr.com/photos/ndrwfgg/437667718/
- 4. What was the impact of cellphones? http://www.flickr.com/photos/splorp/64027565/
- 5. Have cellphones changed society? http://www.flickr.com/photos/ebotunes/2934158531/
- 6. and vice versa? http://www.flickr.com/photos/jordansangerman/3622750500/
- 7. Technology changes society and society changes technology http://www.flickr.com/photos/sveinhal/2514332781/
- 8. Your old road is rapidly agin’ - Bob Dylan http://www.flickr.com/photos/topsy/188144452/
- 9. Think about the changes Social Media bring... and do not focus on technology!
- 10. Leaving ‘the decade of information’ http://www.flickr.com/photos/smaku/2313867724/
- 11. Entering ‘the decade of people’ http://www.flickr.com/photos/joeshlabotnik/305410323/
- 13. Online identity my music, my presentations, my career, my thoughts!
- 14. Online identity my music, my presentations, my career, my thoughts!
- 15. Online identity my music, my presentations, my career, my thoughts!
- 16. Online identity my music, my presentations, my career, my thoughts!
- 17. Online identity my music, my presentations, my career, my thoughts!
- 18. Personal and company branding e.g. Robert Scoble, Microsoft
- 19. Communities and tribes http://www.flickr.com/photos/dunechaser/103723419/
- 20. e.g. consumers helping consumers
- 21. e.g. a community for air travelers by KLM Air France
- 22. e.g. a community for members of a fitness club
- 23. even a community for Rotary members!
- 24. It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
- 25. Social media is mainstream http://www.flickr.com/photos/matthewfield/2306001896/
- 26. Social media is mainstream Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
- 27. Social media is mainstream Your boss Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
- 28. Social media is mainstream Your boss Your neighbour Your co-worker http://www.flickr.com/photos/matthewfield/2306001896/
- 29. About the social media revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
- 31. Exploration of the social media landscape
- 32. Channel categories 1. Social networks 2. Blogging 3. Media
- 33. 1. Social Networks Hyves, Facebook, LinkedIn, ...
- 35. Hyves online personal profiles platform for relational interaction largest Dutch social network
- 36. Stats 9,4 million users 56% women 6,5 billion monthly pageviews average age 29
- 37. Interaction Connect online as well as offline
- 38. Interaction Connect online as well as offline
- 39. Interaction Connect online as well as offline
- 40. Dutch Government Campaign 7 million views within 7 days
- 41. Recruitment what is the job really like on a day-to-day basis
- 42. Linked
- 43. LinkedIn online business profiles platform for networking platform for recruitment
- 44. Stats 56 million users as of January ’10 28% senior executives the Netherlands: • ranks #14 in January ’10 • approx. 1,6 million users
- 46. Platform for Networking Stay up-to-date of what happens in your network
- 47. Platform for networking Communities formed around events and topics
- 48. Company Branding Increased visibility and targeting for your company
- 49. 2. Blogging
- 50. Personal blogs
- 52. Group and company Blogs
- 53. micro-blogging
- 55. Stats 50 million users 9 million users added each month 150 million visits 80% use is mobile
- 56. Activity Stream Twitter is less about who you are
- 57. Fitness on Twitter Connecting through thought leadership
- 58. Executives on Twitter Personal/Company Branding, customer interaction etc.
- 59. 3. Media Youtube, Flickr, Slideshare, ...
- 61. Stats 1 billion views a day 700K views a minute #2 site in the Netherlands
- 62. Royal Dutch Navy Branded Channel Example
- 63. 3M’s Branded Channel Campaigns with support for competitions
- 64. Jump on!
- 65. @erwinelling erwin@totalexperience.nl