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Meme digital flipbook


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Meme digital flipbook

  1. 1. By: Stephan Blais Source:
  2. 2. MEMES crystallize Source:
  3. 3. Source: http://designthinkingworkshop2011.files.wor
  4. 4. Reddit 4Chan 9Gag Internet memes are created and spread on various social media sites, such as: Tumblr Facebook Twitter Source: internet-kid
  5. 5. Early memes have had a seminal impact on digital culture. Source:
  6. 6. Memes can start trends and fads that people all over the world participate in, proving the power of connectivity memes possess. Source:
  7. 7. owling Tebowing Source:
  8. 8. But what makes a meme successful or unsuccessful? Viral or not? “In an environment where speed is everything and attention is fleeting, good timing coupled with a strong cultural awareness can make the difference between something that goes viral and something that ends up in the gutters of the Web” – Matt Morain Source: content/uploads/webhostingreviewbase/2013/09/18.jpg
  9. 9. Can the heavy influence and popularity of memes have more useful or practical applications? Source:
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  12. 12. “A good viral marketing strategy is one that uses buzz to replicate shared cultural meaning across a community of consumers.” - From “Kellogg on Integrated Marketing” Source:
  13. 13. Memes can be a great tool for companies to use because there is very little to no cost using them. They can also be used as a basis for an entire integrated marketing promotional campaign. YOUR AD HERE Source:
  14. 14. Snakes on a Plane Source:
  15. 15. Source:!/img/httpImage/image.jpg_gen/derivat ives/article_970/oreo28n-1-web.jpg Photo by: Oreo
  16. 16. Chuck Norris is a popular Internet figure for his manly and tough image. Blizzard Entertainment Inc. featured him in advertisements for their game, World of Warcraft. Some companies take advantage of existing memes Source:
  17. 17. Source: EjI/AAAAAAAACP4/8n1d_VJH8zo/s1600/Dos-Equis-Man.jpg
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  19. 19. “The greatest aspect of meme marketing is that it allows most any company, no matter how staid its typical image, to create something memorable in a spirit of fun.” – Cheryl Conner, Forbes Source:
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  21. 21. Sources • topic_set= • • from.htm • • Iacobucci, D., & Calder, B. (2003). Kellogg on Integrated Marketing. Kellogg School of Management, Northwestern University, 94. Print. • tips-for-marketing-better-with-memes/