This document provides tips and advice for using social media effectively. It discusses how social media can be used to engage people where they are online and promote conversation. Some key points include using hashtags to promote local events, diversifying your social media networks beyond just one platform, using photos and videos to engage audiences, and taking advantage of automation tools and teams to manage social media presence. Mistakes to avoid include not engaging audiences, relying on just one network, failing to use visual content, and not promoting your social media channels or taking a hands-off approach.

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2. What’s the fuss
Online communications channels
dedicated to community-based
input, interaction content-sharing
and collaboration

3. Nothing new really
 We were made in the image of God.
 We see the social relationship between
the Father, the Son, and the Holy
Spirit.
 Social Media is a form of socializing.
• Growing current connections
 Building new Connections

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5. Why Use social media?
 Met people where they are– Samaria @Well
 Engaged the un-churched – A Samaritan woman
 Enhance communication – People are online
 Promoted conversation – Ask then listen

6. The Chain ReactionJohn 4:39 - 42
Many Samaritans Believe
39 Many of the Samaritans from that town believed in
him because of the woman’s testimony…

7. Social Media Numbers

8. Example “The Health
Message”

14. Tips for Using Hashtags

17. Promote local events
Use your offline church marketing materials to promote
social media networks and hash tags (bulletins,
announcements from pulpit, etc..)
Advertise each event at least 3 times x 3 ways
Schedule to make easier HootSuite

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19. Not Having A Plan
 What is the purpose of your organization, blog
 What will be the purpose of using social media
 Who is your audience
 How will you be measuring your success
 How are others who have a similar company mission
doing social media
 Are those goals clear and realistic

20. Not Thinking before
Posting
 Ashamed Ex-PR exec Justine Sacco apologizes for
AIDS in Africa tweet
 http://www.cnn.com/2013/12/22/world/sacco-offensive-tw

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23. Mistake #1 Not engaging
your audience

25. Mistake #2 Not diversifying your
network
 Don’t put “ALL” Your Social Media Eggs in One
Network’s Basket!
 Social Networks are Changing Rapidly and New
Networks are Arriving.
 Let’s Look at the Numbers

26. Which Network Should
You Use?
 Facebook
 Where the most people are
 90% of People only read the newsfeed
 Only 10% of your fans on average see your posts
 Twitter
 Short micro blogging approach of 160 characters
 50% of users are mobile
 Great example of 1 to 1 to 1 to Many, which most
pastors are on this network

27. Which networks?

YouTube
o
#1 place for video viewing on the internet
o
Video content is in search results
o
Is the #2 search engine

Google+
o
Is a SEO network because it’s tied into Google
o
Has functionality similar to Facebook
o
Hangouts on Air is a great tool

28. Which Networks…
 Instagram
o
Fully mobile video and photo network
o
#1 mobile sharing site for images
 Pinterest
o
Is not just soccer moms and women sharing recipes
o
#1 social network for driving ecommerce
 Vine
o
Has quickly become the place where younger users
interact with short 6 second videos

29. Don’t forget about Text
Messaging

30. Mistake #3 Not using photos
and videos

31. Photos of Scripture

34. Video

35. Mistake #4 Not getting the word
out about your Social Media

36. Ideas
 Use your website to promote your social media
channels

37. Mistake 5: Not taking advantage
of teams and automation tools

38. HootSuite

41. Mistake 6: Communication and
Technology: NOT Set it and forget it
 Sometimes the tool changes. Keep Up!
 Sometimes the culture changes. Strategize!
 Sometimes it works as is. Keep consistent!

42. Hands on
 Setting up your accounts

43. Manage Social Media
 http://www.digitaltrends.com/social-media/best-apps-
manage-social-media/
 http://contentmarketinginstitute.com/2013/07/manage-
social-media-content-top-tools/
 http://dashburst.com/best-social-media-management-
tools/
 http://www.linkedin.com/today/post/article/2013061717
1759-2484700-how-i-manage-my-social-media-presence
 http://www.socialmediaexaminer.com/3-tools-to-better-
manage-your-social-media-presence/

44. Google Alerts

Google Alerts are e-mailed (or you can subscribe to the RSS feed) alerts of
Google results.

Step 1: Type in the search term.

Step 2: Pick which kind of search type you want: News, blogs, Web, video,
groups, or comprehensive

(which includes all of the above search platforms).

Step 3: Pick how often you want the updates (As it happens, once daily, or
once a week)

Step 4: Pick the e-mail length (up to 20 results or up to 50 results).

Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.

Step 6: Hit subscribe.

45. HootSuite
 Hootsuite is a social media monitoring app that works
with Twitter, Facebook, LinkedIn, Foursquare,
 Myspace and WordPress. It allows you to easily track
all of your accounts, including @mentions on
 Twitter.
 In addition, you can track keywords on Twitter. You
can create a tab and add columns tracking keywords
 such as your name, company name, and blog name to
see what people are saying

46. Addictomatic
 Addictomatic allows you to create a personalized tracking
page and pulls content from all over the Internet
 including, but not limited to Google, Yahoo, Technorati,
YouTube, Truveo, Flickr, Blinkx, Ice Rocket,
 Digg, Topix, Newsvine and Tweetscan. Addictomatic is
incredibly easy to use:

Step 1: Enter a keyword to track.

Step 2: Modify the boxes—add or subtract places you want
content pulled from.

Step 3: Bookmark it and check back.