Successfully reported this slideshow.

Using social media to boost your ministrys online presence

0

Share

Loading in …3
×
1 of 43
1 of 43

More Related Content

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Using social media to boost your ministrys online presence

  1. 1. info@networkpaladin.org Master Science Information Assurance, (CISSP)®, C|EH v5, MCSE, CNA, CWNA, Security+, I-Net+, Network+, Server+, A+
  2. 2. What’s the fuss Community-based input Content-sharing Collaboration Interactive
  3. 3. Nothing new really  We were made in the image of God.  We see the social relationship between the Father, the Son, and the Holy Spirit.  Social Media is a form of socializing. • Growing current connections  Building new Connections
  4. 4. 3 Types of Message  Inspiration:  Information:  Communication:
  5. 5. Social Media Numbers
  6. 6. Example “The Health Message”
  7. 7. What Time to Post  First Post 6am to 10am  Second Post 10am to 12pm  Third 12pm to 3pm 2pm-3:50 pm <MOST CLICKS>  Fourth 3pm to 5pm  Fifth 5pm to 9pm
  8. 8. How Often to Post  Facebook/Google + 1 to 3 times daily  Twitter 4 to 6 times daily  Youtube 1 per week  Pinterest 1 per week  Instagram 1 per week
  9. 9. Tips for Using Hashtags
  10. 10. Promote local events Use your offline church marketing materials to promote social media networks and hash tags (bulletins, announcements from pulpit, etc..) Advertise each event at least 3 times x 3 ways Schedule to make easier HootSuite
  11. 11. Not Having A Plan  What is the purpose of your organization, blog  What will be the purpose of using social media  Who is your audience  How will you be measuring your success  How are others who have a similar company mission doing social media  Are those goals clear and realistic
  12. 12. Not Thinking before Posting Ashamed Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet  http://www.cnn.com/2013/12/22/world/sacco-offensive-tw
  13. 13. Mistake #1 Not engaging your audience
  14. 14. Mistake #2 Not diversifying your network  Don’t put “ALL” Your Social Media Eggs in One Network’s Basket!  Social Networks are Changing Rapidly and New Networks are Arriving.  Let’s Look at the Numbers
  15. 15. Which Network Should You Use?  Facebook  Where the most people are  90% of People only read the newsfeed  Only 10% of your fans on average see your posts  Twitter  Short micro blogging approach of 160 characters  50% of users are mobile  Great example of 1 to 1 to 1 to Many, which most pastors are on this network
  16. 16. Which networks?  YouTube o #1 place for video viewing on the internet o Video content is in search results o Is the #2 search engine  Google+ o Is a SEO network because it’s tied into Google o Has functionality similar to Facebook o Hangouts on Air is a great tool
  17. 17. Which Networks…  Instagram o Fully mobile video and photo network o #1 mobile sharing site for images  Pinterest o Is not just soccer moms and women sharing recipes o #1 social network for driving ecommerce  Vine o Has quickly become the place where younger users interact with short 6 second videos
  18. 18. Don’t forget about Text Messaging
  19. 19. Mistake #3 Not using photos and videos
  20. 20. Photos of Scripture
  21. 21. Video
  22. 22. Mistake #4 Not getting the word out about your Social Media
  23. 23. Ideas  Use your website to promote your social media channels
  24. 24. Mistake 5: Not taking advantage of teams and automation tools
  25. 25. HootSuite
  26. 26. Mistake 6: Communication and Technology: NOT Set it and forget it  Sometimes the tool changes. Keep Up!  Sometimes the culture changes. Strategize!  Sometimes it works as is. Keep consistent!
  27. 27. Manage Social Media  http://www.digitaltrends.com/social-media/best-apps- manage-social-media/  http://contentmarketinginstitute.com/2013/07/manage- social-media-content-top-tools/  http://dashburst.com/best-social-media-management- tools/  http://www.linkedin.com/today/post/article/2013061717 1759-2484700-how-i-manage-my-social-media-presence  http://www.socialmediaexaminer.com/3-tools-to-better- manage-your-social-media-presence/
  28. 28. Google Alerts  Google Alerts are e-mailed (or you can subscribe to the RSS feed) alerts of Google results.  Step 1: Type in the search term.  Step 2: Pick which kind of search type you want: News, blogs, Web, video, groups, or comprehensive  (which includes all of the above search platforms).  Step 3: Pick how often you want the updates (As it happens, once daily, or once a week)  Step 4: Pick the e-mail length (up to 20 results or up to 50 results).  Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.  Step 6: Hit subscribe.
  29. 29. HootSuite  Hootsuite is a social media monitoring app that works with Twitter, Facebook, LinkedIn, Foursquare,  Myspace and WordPress. It allows you to easily track all of your accounts, including @mentions on  Twitter.  In addition, you can track keywords on Twitter. You can create a tab and add columns tracking keywords  such as your name, company name, and blog name to see what people are saying
  30. 30. Addictomatic  Addictomatic allows you to create a personalized tracking page and pulls content from all over the Internet  including, but not limited to Google, Yahoo, Technorati, YouTube, Truveo, Flickr, Blinkx, Ice Rocket,  Digg, Topix, Newsvine and Tweetscan. Addictomatic is incredibly easy to use:  Step 1: Enter a keyword to track.  Step 2: Modify the boxes—add or subtract places you want content pulled from.  Step 3: Bookmark it and check back.

Editor's Notes

  • http://www.digitaltrends.com/social-media/best-apps-manage-social-media/
    http://contentmarketinginstitute.com/2013/07/manage-social-media-content-top-tools/
    http://dashburst.com/best-social-media-management-tools/
    http://www.linkedin.com/today/post/article/20130617171759-2484700-how-i-manage-my-social-media-presence
    http://www.socialmediaexaminer.com/3-tools-to-better-manage-your-social-media-presence/
  • Online communications channels dedicated to community-based input, interaction content-sharing and collaboration
  • Inspiration: Make sure to provide inspiration and motivation with your Social networks People what inspiration
    Information: Send out info about events, other announcements
    Communication: It needs to be a two way conversation have someone set to answer social media questions or comments even if it is not all make a good showing.
  • SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB
    25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
    For Facebook, this group has jumped 46%.
    For Google+, 56%
  • THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
    This demographic has grown 79% since 2012.
  • YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK
    EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN
  • ×