Master Science Information Assurance, (CISSP)®, C|EH v5,
MCSE, CNA, CWNA, Security+, I-Net+, Network+, Server+,
What’s the fuss
Nothing new really
We were made in the image of God.
We see the social relationship between
the Father, the Son, and the Holy
Social Media is a form of socializing.
• Growing current connections
Building new Connections
3 Types of Message
Social Media Numbers
Example “The Health
What Time to Post
First Post 6am to 10am
Second Post 10am to 12pm
Third 12pm to 3pm 2pm-3:50 pm <MOST CLICKS>
Fourth 3pm to 5pm
Fifth 5pm to 9pm
How Often to Post
Facebook/Google + 1 to 3 times daily
Twitter 4 to 6 times daily
Youtube 1 per week
Pinterest 1 per week
Instagram 1 per week
Tips for Using Hashtags
Promote local events
Use your offline church marketing materials to promote
social media networks and hash tags (bulletins,
announcements from pulpit, etc..)
Advertise each event at least 3 times x 3 ways
Schedule to make easier HootSuite
Not Having A Plan
What is the purpose of your organization, blog
What will be the purpose of using social media
Who is your audience
How will you be measuring your success
How are others who have a similar company mission
doing social media
Are those goals clear and realistic
Not Thinking before
Posting Ashamed Ex-PR exec Justine Sacco apologizes for
AIDS in Africa tweet
Mistake #1 Not engaging
Mistake #2 Not diversifying your
Don’t put “ALL” Your Social Media Eggs in One
Social Networks are Changing Rapidly and New
Networks are Arriving.
Let’s Look at the Numbers
Which Network Should
Where the most people are
90% of People only read the newsfeed
Only 10% of your fans on average see your posts
Short micro blogging approach of 160 characters
50% of users are mobile
Great example of 1 to 1 to 1 to Many, which most
pastors are on this network
o #1 place for video viewing on the internet
o Video content is in search results
o Is the #2 search engine
o Is a SEO network because it’s tied into Google
o Has functionality similar to Facebook
o Hangouts on Air is a great tool
o Fully mobile video and photo network
o #1 mobile sharing site for images
o Is not just soccer moms and women sharing recipes
o #1 social network for driving ecommerce
o Has quickly become the place where younger users
interact with short 6 second videos
Don’t forget about Text
Mistake #3 Not using photos
Photos of Scripture
Mistake #4 Not getting the word
out about your Social Media
Use your website to promote your social media
Mistake 5: Not taking advantage
of teams and automation tools
Mistake 6: Communication and
Technology: NOT Set it and forget it
Sometimes the tool changes. Keep Up!
Sometimes the culture changes. Strategize!
Sometimes it works as is. Keep consistent!
Manage Social Media
Google Alerts are e-mailed (or you can subscribe to the RSS feed) alerts of
Step 1: Type in the search term.
Step 2: Pick which kind of search type you want: News, blogs, Web, video,
groups, or comprehensive
(which includes all of the above search platforms).
Step 3: Pick how often you want the updates (As it happens, once daily, or
once a week)
Step 4: Pick the e-mail length (up to 20 results or up to 50 results).
Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.
Step 6: Hit subscribe.
Hootsuite is a social media monitoring app that works
with Twitter, Facebook, LinkedIn, Foursquare,
Myspace and WordPress. It allows you to easily track
all of your accounts, including @mentions on
In addition, you can track keywords on Twitter. You
can create a tab and add columns tracking keywords
such as your name, company name, and blog name to
see what people are saying
Addictomatic allows you to create a personalized tracking
page and pulls content from all over the Internet
including, but not limited to Google, Yahoo, Technorati,
YouTube, Truveo, Flickr, Blinkx, Ice Rocket,
Digg, Topix, Newsvine and Tweetscan. Addictomatic is
incredibly easy to use:
Step 1: Enter a keyword to track.
Step 2: Modify the boxes—add or subtract places you want
content pulled from.
Step 3: Bookmark it and check back.
Online communications channels dedicated to community-based input, interaction content-sharing and collaboration
Inspiration: Make sure to provide inspiration and motivation with your Social networks People what inspiration
Information: Send out info about events, other announcements
Communication: It needs to be a two way conversation have someone set to answer social media questions or comments even if it is not all make a good showing.
SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB
25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
For Facebook, this group has jumped 46%.
For Google+, 56%
THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
This demographic has grown 79% since 2012.
YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK
EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN