NWMSU AdInk, Fishing Club Presentation

1. Northwest Fishing Club
Marketing Presentation

2. Meet your teams
• Website / Blog
• Megan Wallace and Meg Totusek
• Social Media
• Erin Funk
• Events
• Haley Lewin, Erin Casey and Cynthia Creek
• Sponsorships
• Jakob Kircher

3. Current Best Practices
• Website / Blog
• Organization and content
• Social Media
• Numerous posts about a variety of topics
• A large number of likes, good following
• Events
• Cabelas Kid Casting
• Professional Speakers at Meeting
• Sponsorships
• Team Shirts
• Working with current sponsors for events

4. On Campus Competition
• Website/ Blog
• Northwest
• Social Media
• Northwest page
• Athletic Pages vs. Organizations Pages
• Events
• Colden Pond Plunge
• Northwest Week in April, opportunity for Fish Fry
• Sponsorships
• Wrestling Club

5. Regional Competition
• Website / Blog
• Other Regional Teams
• Social Media
• Posting Consistently on a variety of topics
• Sponsors
• Events
• Go to more national events
• Better relationship with bigger sponsors
• Sponsorships
• Larger Brands
• Getting school funding and recognition

6. Goals
• Appear more professional and desirable to potential
sponsors
• Get information out for recognition on and off campus
• Create effective online presence and event
possibilities to create awareness of group
and encourage sponsors

7. Website & Blog
Megan Wallace
Meg Totusek

8. Website
• We wanted to create one place for all your information
• Increase online presence and streamline the online
experience
• We recommend using Wordpress and purchasing
BearcatFishing.com

9. Blog
• Posting at least once a month:
• Information about sponsors, new products
• Curated content, found other places
• Upcoming events and speakers
• Articles about the group, media attention

10. Social Media
Erin Funk

11. Facebook
• Personal Interaction and Starting Conversations
• Posts need:
• Link
• Picture
• Tagging
• Question
• Call to action

12. Facebook Example

13. Facebook Strategy
• Connect with people
• Encourage sharing - A picture of the biggest fish or
links to their favorite fishing websites
• Ask questions - Who they would like to see come
speak at your meetings or favorite place
• Create a reason for followers
• A weekly post, Fish Trivia Tuesday, Meet members
Monday
• A weekly post/event, Fish with us Friday
• New content – articles or recipes

14. Twitter
• Fast Communication and Creating Connections
• Short and Sweet
• Tweets need:
• Link
• Picture
• Tagging
• Hashtag
• Call to action

15. Twitter Example

16. Twitter Strategy
• Connect with sponsors
• Show them you are interested in their content
• Promote their content
• Provide them content to share to their followers
• Create a reason for followers
• A weekly tweet, using a hashtag #fishfactfriday
• Events and meeting information
• New content – articles or recipes

17. Other Social Media
• Flickr
• Move pictures to Website or Facebook
• Pinterest
• Only continue use for content reasons
• YouTube
• Sponsor products, How to Video
• Events
• Tips and Tricks

18. Events
Haley Lewin
Erin Casey
Cynthia Creek

19. Events
• Try to hold 1-2 bigger events each semester
• Reach out to campus, community and new sponsors
through philanthropy
• During Events
• Live tweet and post, update with pictures
• Bring banner and something recognizing sponsors
• Continue guest speakers at meetings
• DNR officers, Conservation Member, Park Rangers
• Publicize to community and campus

20. Fishing Pool Game
• Purchase or ask sponsor to help buy , plastic kiddie
pool, dowel, fishing line, plastic fish, magnets
• Large prizes could be
shirts, gift cards and gifts
from sponsors
• Small prizes could be
packages of Goldfish
crackers, Swedish fish,
fortune fish, gummy
worms and lures.
Prizes would include next event, social media and
website information

21. Fishing Pool Game
• Where: Anywhere on campus, Mozingo reopening
April 6th
• When: Organizational Fairs, before Mozingo
tournament, Bobbypolooza, community events like
county fair
• Why: People like to play games and win free prizes and
gets the Northwest Fishing name out
• How to Promote: Create an event on University
calendar, take advantage of advertising around
campus, post on social media at least a week in
advance, contact student media

22. Hooked on Big Brothers Big Sisters
• Partnering with Big Brothers Big Sisters and having
fishing event or small tournament
• Work with sponsors to provide equipment or prizes for
little brothers and sisters

23. Hooked on Big Brothers Big Sisters
• Where: Colden Pond, Mozingo or Nodaway Lake –
somewhere well known
• When: Weekend in spring or fall
• Why: Good for sponsors, media coverage opportunity,
getting involved and recognized in community
• How to Promote: Press release with details regarding
event, ask Big Brothers Big Sisters to promote, create
Facebook event, promote throughout planning process
on blog

24. Sponsorships
Jakob Kircher

25. Potential Sponsors - Local
• Northwest Missouri State University
• Present to them and explain benefits of club
• Northwest would be affiliated when working with
charities and charity events
• Maryville Bait and Tackle
• Shakespeare
and Pure Fishing
• Mozingo

26. Potential Sponsors – Regional
• Cabelas
• Website contact via “support and Advertising”
• Casting Day events already good relationship
• National Sponsor with potential deep pockets
• Bass Pro
• Locations in Des Moines, Kansas City, Columbia
• Dick’s Sporting Goods
• St. Joe location

27. Website / Blog
• Create own section with logos, use picture as links to
company website
• Include sponsors social media links
• Blog about new products, new sponsors or companies
that you like or want
• Consistent or more organized size for sponsor spots

28. Social Media
• Facebook
• Tag current sponsors in everything applicable
• Placing sponsor logos on cover photo or rotate
• Twitter
• Follow all current and potential sponsors
• Interact with potential sponsors, ask questions

29. Events
• Donations
• Banner
• New Banner just for sponsors
• Yard signs for events
• Apparel
• Clothing with sponsors on it to sell to public
• Sponsorship from print shops for discounted clothing
• Philanthropic Events
• Ask for sponsors for events like Youth Casting Days, and
charity events
• Fishing for Charities.com

30. How we can help!
• Interns – Megan Wallace and Meg Totusek
• Completing Website
• Blog Schedule / Content
• Facebook Scheduling and assisting
• Starting Twitter and assisting
• Helping Publicize and Plan Events On Campus
• Connect with Sponsors on Social Media
• Find potential Sponsors

31. Questions?
Thank you!