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Social Media for Fundraising

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Social Media for Fundraising presentation given at the 2011 Association of Junior Leagues International Fall Leadership Conference in Baltimore, MD.

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Social Media for Fundraising

  1. 1. Social Media for Fundraising Susan Chavez Nonprofit Consultant
  2. 2. Today’s Agenda • Using what you’ve got • Social fundraising tools • Trends to watch out for
  3. 3. Using What You’ve Got
  4. 4. Tip: Avoid “shinynew toy syndrome”
  5. 5. Using what you’ve got• Facebook• Twitter• YouTube• Blog
  6. 6. FacebookFree the Children• We Day campaign – Fan gate – $1 per “Like” • Contributed by outside sponsors
  7. 7. Facebook• Custom content – Change landing page • Fan gate – Custom tab• Regular updates – One Wall post ≠ not enough• Social fundraising tool app
  8. 8. TwitterEpic Change• To Mama with Love campaign – #ToMamaWithLove
  9. 9. Twitter• Multiple daily updates• Use hashtag – Cause-related – Custom for campaign• Ask for retweets – “Thank you”• Direct Message super supporters – Ask for tweets & retweet help
  10. 10. YouTubePancreatic Cancer Action Network• Video calls-to-action
  11. 11. YouTube• Your own channel – YouTube Nonprofit program • Video overlay• Content – Fundraising appeal – “Who we are”• Share – Website – Social media channels
  12. 12. BlogCharity: Water• Fundraiser spotlights
  13. 13. Blog• Tagging – Categorizes posts – Improves search results• Blog ideas – Fundraiser background • Fundraising milestone – Story of beneficiary – Donor/sponsor spotlight• Share – Email appeals – Social media channels
  14. 14. Social FundraisingTools
  15. 15. Social Fundraising Tools • Causes • Fundly • Crowdrise • FirstGiving • Givezooks! • CanadaHelps
  16. 16. Causes• Custom cause-community fundraising platform – For 501(c)3 registered nonprofits• Multiple options for raising funds – Facebook tab • Page & personal profiles – Birthday Wish – Ad-watch• Promotion – Easy Facebook integration – Fundraising widget/button for website• Fee – 4.75%; processed through Network for Good
  17. 17. Fundly• For 501(c)3 registered nonprofits• Provides customizable fundraising form page – Add video and pictures – Post to Facebook or your website• Supporters asked to share once they donate – Via social networks of their choosing• Fee – 2.5% per transaction – Administrative charges dependent upon account type • Free = 9.9%/transaction; Power = 2.9%/transaction; Super Hero = 1.5%/transaction
  18. 18. Crowdrise• Create custom fundraising page – Custom Crowdrise URL – Supporters can create personal pages to support your cause • Fundraiser incentives!• Conditions – For 501(c)3 registered nonprofits – Processing through Network for Good or Amazon Payments• Fee Plans – $1 on donations < $25; $2.50 on donations ≥ $25 – Administrative fee dependent upon plan • 2.49%: free basic plan; 1.49%: featured or royale account
  19. 19. FirstGiving• Create custom fundraising page – Supporters can create personal pages to support your cause• Promotion – Social media buttons on fundraising page – Donation widget/button for website• Conditions & Fees – 501(c)3 registered – 5% transaction – 2.5% additional for credit cards – $300 annual administrative charge
  20. 20. Givezooks• Fundraising platform for 501(c)3 registered nonprofits – Campaigns – Wishlists – Events• Supporters can give through their own pages/• Sharing – Social media ready – Widget• Fees & payment – Sage, PayPal, CyberSource, Authorize.net, Amazon – Administrative fee dependent upon plan
  21. 21. CanadaHelps• Registered Canadian nonprofits• Create custom fundraising page• Multiple ways for supporters to donate – Personal fundraising pages – Charity gift cards – Monthly giving option• Fee – 3.9% per transaction
  22. 22. Trends to Watch OutFor
  23. 23. Trends • Technology • Generations
  24. 24. Tech Trends• Social Media – Facebook: 54% women as of 2010 – Twitter: 52% women as of 2010• Online Giving – 34.5% increase from ’09 to ’10 – Only accounted for 7.6% of all giving
  25. 25. Generational Differences• Boomers – 69% of households headed by a Boomer gave*• Generation X – 59% of households headed by a member of Gen X gave*• Millennials – 33% of households headed by a Millennial gave • are more likely to donate to organizations they have volunteered for⁺ – 49% of Millennials gave online in the last year⁺ • 58% preferred to give online⁺ * “Charitable Giving and the Millennial Generation,” Giving USA Foundation, June 20, 2011 ⁺ “Millennial Donors Report 2011,” JAG & Achieve
  26. 26. Thank You! Questions? Contact Me! www.SusanChavez.com

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