E-merging in social media to win clients

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Online is a big place. Make it easier for people to understand who you are and what you do by structuring your online presence in a way that meets your audience where they are.

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E-merging in social media to win clients

  1. 1. E-Merging in Social Media to Win Clients Erin Brenner Right Touch Editing
  2. 2. #EAC2014
  3. 3. Tip #1 Use hashtags to  Tell followers what your topic is  Expose your followers to more information on that topic  Gain new followers from hashtag followers
  4. 4. Tip #2 Share content and thoughts that will interest audience.
  5. 5. Tip #3 People don’t want to be sold to on social media. Save the sales pitch for your website.
  6. 6. Hub-and-Spoke Model
  7. 7. Tip #4 Site copy identifies the client’s problem and demonstrates how you are the solution.
  8. 8. Tip #5 Find out what your clients’ goals are, and write your website copy to address those goals.
  9. 9. A home page Your Website Needs …
  10. 10. An about page Your Website Needs …
  11. 11. A services page Your Website Needs …
  12. 12. Samples & praises Your Website Needs …
  13. 13. A contact page Your Website Needs …
  14. 14. Something extra Your Website Needs …
  15. 15. Tip #6 Connect your hub to your spokes to keep your audience engaged.
  16. 16. Spokes Are Networking Events Photo by Renee Petrina (@jourNAYlism)
  17. 17. What to Say
  18. 18. Tip #7 Give your audience something for nothing.
  19. 19. Solve problems. Be educated. Be entertained. Be informed. We Go Online To …
  20. 20. Where to Say It
  21. 21. Download the Social Media Map at ovrdrv.com/social-media-map
  22. 22. Tip #8 Be where your audience is most engaged in the topic you’re talking about.
  23. 23. Who Are … Your ideal clients? The colleagues you want to connected with? The industry experts you want to be associated with? Your top influencers?
  24. 24. Tip #9 Choose platforms you’re comfortable using.
  25. 25. How Many Places Do You Say It On?
  26. 26. It Depends On … Your time. Your energy level. Your ability to find your audience.
  27. 27. When Do You Say It?
  28. 28. Posting Frequency by Day of Week
  29. 29. Posting Frequency by Time of Day
  30. 30. Sharing Frequency by Time of Day
  31. 31. Frequency Best Practices • Search out specific data for your platforms. • Watch your audience’s patterns. • Remember your audience may be in different time zones. • Consider posting during high sharing times.
  32. 32. QUESTIONS?
  33. 33. erin@righttouchediting.com @ebrenner facebook.com/erin.brenner linkedin.com/in/erinbrenner pinterest.com/ecbrenner/ Contact Me

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