Online is a big place. Make it easier for people to understand who you are and what you do by structuring your online presence in a way that meets your audience where they are.
3. Tip #1
Use hashtags to
Tell followers what your topic is
Expose your followers to more
information on that topic
Gain new followers from hashtag
followers
34. Tip #8
Be where your audience
is most engaged in the
topic you’re talking
about.
35. Who Are …
Your ideal clients?
The colleagues you want to
connected with?
The industry experts you want
to be associated with?
Your top influencers?
43. Frequency Best Practices
• Search out specific data for your platforms.
• Watch your audience’s patterns.
• Remember your audience may be in different
time zones.
• Consider posting during high sharing times.