Successfully reported this slideshow.

Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience”

0

Share

Loading in …3
×
1 of 23
1 of 23

Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience”

0

Share

Download to read offline

Copyeditors are asked to edit faster and do more in less time. How can you keep up? Train like an athlete so you can hit the ground running!

Copyeditors are asked to edit faster and do more in less time. How can you keep up? Train like an athlete so you can hit the ground running!

More Related Content

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience”

  1. 1. © 2019 Erin Brenner www.righttouchediting.com Presented by Erin Brenner Right Touch Editing erin@righttouchediting.com @ebrenner Copyediting 2.0: Editing in the Age of “Post It Now or Lose Your Audience” #SfEPTO2019
  2. 2. © 2019 Erin Brenner www.righttouchediting.com Be Prepared #SfEPTO2019
  3. 3. © 2019 Erin Brenner www.righttouchediting.com Do More in Less Time 1. Know your resources. 2. Know your tools. 3. Create a triage plan. #SfEPTO2019
  4. 4. © 2019 Erin Brenner www.righttouchediting.com Know Your Resources #SfEPTO2019
  5. 5. © 2019 Erin Brenner www.righttouchediting.com The House Style Guide 1. Review recent changes and new entries. 2. Review items you haven’t used in a while. 3. Review the front matter. Learn more: “7 Tips to Mastering a Style Manual Update” at righttouchediting.com/2018/12/19/7-tips- to-mastering-a-style-manual-update/. #SfEPTO2019
  6. 6. © 2019 Erin Brenner www.righttouchediting.com Annotate Your Style Guide • Make notes • Highlight text • Flag items • Bookmark pages • Create digital shortcuts #SfEPTO2019
  7. 7. © 2019 Erin Brenner www.righttouchediting.com Style Manual and Dictionary Download Colleen’s tips at: nola.copydesk.org/wp-media/styleguide2012.pdf #SfEPTO2019
  8. 8. © 2019 Erin Brenner www.righttouchediting.com Personal Style Sheet Don’t have a good template? Download mine at righttouchediting.com/resources/. #SfEPTO2019
  9. 9. © 2019 Erin Brenner www.righttouchediting.com Grammar & Editing • Conferences • Books & booklets • Classes & webinars • Workbooks & exercises • Word games & puzzles • Podcasts & blog posts
  10. 10. © 2019 Erin Brenner www.righttouchediting.com Know Your Tools #SfEPTO2019
  11. 11. © 2019 Erin Brenner www.righttouchediting.com Checklists! • Include all the steps you follow • Review it periodically • Keep it up to date Download my web editing checklist at righttouchediting.com/resources/. #SfEPTO2019
  12. 12. © 2019 Erin Brenner www.righttouchediting.com Content Management System • Learn its quirks • Find the shortcuts Save the keystrokes! #SfEPTO2019
  13. 13. © 2019 Erin Brenner www.righttouchediting.com Microsoft Word Make use of: • Macros • Templates • AutoCorrect • Shortcuts • PerfectIt! #SfEPTO2019
  14. 14. © 2019 Erin Brenner www.righttouchediting.com Text-Expanding Software More at techwiser.com/text-expander-apps- for-windows/. #SfEPTO2019 textexpander.comphraseexpander.com
  15. 15. © 2019 Erin Brenner www.righttouchediting.com Sticky Notes! #SfEPTO2019
  16. 16. © 2019 Erin Brenner www.righttouchediting.com Create a Triage Plan #SfEPTO2019
  17. 17. © 2019 Erin Brenner www.righttouchediting.com Talk with Your Boss Share: • Your efficiency steps • Timing of tasks #SfEPTO2019
  18. 18. © 2019 Erin Brenner www.righttouchediting.com Bring Visuals #SfEPTO2019 Read more: “Making the Case for Copyediting” at righttouchediting.com/2019/02/20/making-the-case-for- copyediting/.
  19. 19. © 2019 Erin Brenner www.righttouchediting.com Share Your Triage List 1. Libel! 2. Organization 3. Logic 4. Title, teaser, lede 5. Brand items 6. Links 7. Names and titles 8. Grammar, usage, spelling 9. Style #SfEPTO2019
  20. 20. © 2019 Erin Brenner www.righttouchediting.com Triage SEO What’s most important to your pub? • Images? • Meta title? • Meta descriptions? • Keywords? • Topics or categories? #SfEPTO2019
  21. 21. © 2019 Erin Brenner www.righttouchediting.com Triage Fact-Checking 1. Libel 2. Embarrassing errors 3. Logic errors “director of the widgets, gadgets, and grommets department”  “director” For more: “6 Tips to Fact-Checking as a Copyeditor” at righttouchediting.com/2019/02/20/6-tips-to-fact- checking-as-a-copyeditor/. #SfEPTO2019
  22. 22. © 2019 Erin Brenner www.righttouchediting.com Publish Now and Thrive! • Know your resources. • Know your tools. • Use a triage plan. Adapt and thrive! #SfEPTO2019
  23. 23. © 2019 Erin Brenner www.righttouchediting.com Resources slideshare.net/erinbrenner righttouchediting.com /resources/ Contact Me erin@righttouchediting.com linkedin.com/in/erinbrenner/ #SfEPTO2019

Editor's Notes

  • Advanced Professional Member of SfEP
    Publishing professional for two decades
    Decade editing for a website with daily deadlines
    Right Touch Editing specializes in business and web copy, with ridiculous deadlines
    We might want to make the case for getting more time to edit, we’re not likely to get it
    Share with you today a strategy for how to edit faster
    Things I’ve done and taught at presentations like this, in the University of California–San Diego’s program & for private companies
  • Got into copyediting because we love language. Joy in good writing
    Copyeditors help writing be its best
    Once we had time to work with care
    Does anyone here feel like it’s still this way?
    No, I don’t either.
    IDC. Outsourced to India.
    Today do more CE: SEO, proofreading, fact-checking, publishing copy (CMS).
    We may resent this, but editing has changed whenever tech has.
    Not necessarily bad: do what we love, seen as valuable
    Problem: do it faster—and likely w/o a proofreader
    Faster we work, the more mistakes we make & miss
    It’s exhausting. It can be a struggle just to survive the day.
  • Don’t want to just survive—you want to thrive.
    We need to adapt.
    Adjust work habits to align with work environment.
    Because more time is never coming back
    Follow the Boy Scout moto: Be Prepared.
    Counter-intuitive: spend more nonediting time preparing
    Hit the ground running during editing
  • Being prepared especially helpful when you must act faster than you can think.
    “If you fail to plan, then plan to fail”
    Go beyond reacting
    Plan for it and create a strategy to work quickly long term.
    When?! In your non-editing time.
    Human nature: just jump right in
    Also exhausting and error-prone
    Fight that compulsion and make a plan
    Today: creating a strategy for thriving in copyediting 2.0 world.
  • Your strategy:
    1. Know your resources so you find what you need quickly on deadline.
    2. Know your tools so you can use them more effectively while editing.
    3. Create a triage plan.
  • The first thing is to know your resources.
    So let’s talk about our resources.
  • House style guide = best friend
    Written especially for your publication
    Review it regularly
    Many rules we don’t use regularly & forget them.
    Give yourself a workout and review:
    Recent changes and new entries.
    Items you haven’t used in a while.
    Front matter.
    Learn more (on RTE)
     

    If your publication doesn’t have a house style guide, I would encourage you to start writing one, even if you’re the only one who uses it. Make notes as you edit and in quiet moments flesh out your notes and organize the information, just as you would with a style sheet.
  • Make it easy to look something up:
    Make notes
    Highlight items
    Put flags or bookmarks in it
    Create shortcuts if it’s a digital file
  • Get to know the style manual & house dictionary.
    Colleen Barry’s PDF handout from a past conference, “How to Learn a Style Guide in 10 Days.”
    Covers such topics as reviewing basic usage (Day 3) and styling numbers (7).
    Read the front matter
    Make it easy to look something up.
    Flag important pages.
    Online bookmarks; phrase-expanding shortcuts; bookmarks within the website.
    EXAMPLE: PE shortcuts: CMS, MWU, AP; also directly to entries, like AP’s dateline entry.
  • What do you most frequently look up?
    Put in a separate, personal style sheet.
    Include: rules, words you often forget how to spell, shortcuts, notes on AU, FAQs.
    Long sheet? Bookmarks and highlighting
    EX: NEEDED
  • Review your grammar—everything from spelling to usage to grammar rules—and editing guidelines
    Attending this conference is a great way to review what you know and learn something new—so hooray for you!
    Annually: take an online course, attend conference sessions that offer review, pick up a new workbook
    And I love how SfEP encourages continuing education and rewards it. Take advantage of it!
    As for what to review: What haven’t you done in a while? What do you struggle with? Set aside time to research that one thing you trip over.
    You could do it daily or weekly by continually reading books and articles, listening to podcasts, playing word games and puzzles.
    Both SfEP and EFA sell inexpensive booklets to help you conquer topics.
    You will find if you teach, mentor or coach that those things will help you review as well.
  • Before we move on to tools, does anyone have any questions or recommendations?
  • I love a good checklist!
    Safety net
    List ALL steps you need to follow
    Review it regularly: forgotten items, changes/new items
    EX: InfoSec, forgot to review auto-gen’ed URL. I had been missing that step for months!
    AU checklist: their voice, preferences, common errors; one quick pass of your AU’s most common errors?
    EX: Track things like which authors preferred long hyphenated phrases
  • You know the CMS basics
    Get to know its quirks
    Can you tab between boxes?
    Can you open a drop-down list and start to type to have it scroll for you?
    Anything that will save mousing and keystrokes is worth noting.
  • If you’re working in Word:
    Template: cues you for all the pieces you need, applies styles/formatting
    EX: Tip template
    Make use of macros, autocorrect, keyboard shortcuts. (mention Amy’s macro session?)
    Macros
    Autocorrect
    Keyboard shortcuts
    PerfectIt! by Intelligent Editing.
    Bookmarks to find your place quickly.
    Para. and word styles to make changes universally
  • Text-expanding software: shortcuts for
    text
    HTML
    Websites
    Works in just about any software
    Save you a ton of time on things you do repeatedly.
    Watch your habits. What do you type or mouse to over and over? Create a shortcut for it!
  • Never underestimate well-placed post-it.
    EX: Learning new shortcuts.
    I will post a few to learn, and when I’ve learned them, I’ll post new ones, so I can keep learning.
    All of these things will help prepare you:
    Information top of mind or flagged to be found easily
    Have tools ready to do their best work
    Quickly hinder you if not up to date.
    Update at the end of your editing or in prep moments
    What other tools do you use?  
    Any questions before we move on? Any tools you’d recommend getting to know better or tips for using these tools better?
  • Can’t always do everything that needs doing in the time we have
    An occasional more-urgent-than-usual rush
    Or baked-into-the-system, constant time crunch
    You’ll need to make choices--triage
    If you have authority: create a triage list and put it into play
  • Most need to talk with supervisor/superior/client
    Be prepared for that meeting.
    Share strategies using
    Helps make case you’re doing your best
    May bolster your case with examples or data
    Time to do some tasks
    Time to complete all the tasks
    Make notes while edit
    Lay out in an organized fashion
  • EX: Save time copyediting and proofing over just proofing
    If 2 separate rounds, less over time spent by editor & designer
    Designer time costs 3x $$
    Finish faster, cost less
  • Bring well-thought-out triage list & plan for when to use it
    Ask your supervisor about their priorities
    Adjust the list accordingly
    Knowing before the edit what you’ll focus on
    Sets everyone’s expectations
    Gives you guidance in stressful moments 
    Prioritize list
    Run out of time: items at the bottom will be less problematic 

    What kind of things should be on your triage list?
     
    Lobbying for a simple, easy to apply style can help in these moment. And if you work for a publication that thinks it has a stripped-down style but actually has a lot of unwritten rules, write those rules down.
  • SEO can be triaged
    Supervisors don’t always want it
    Review what’s most important: images; meta title and meta description; keywords/topics/categories.
  • Fact-checking can be triaged
    Priority: legal trouble. Embarrassing errors. Facts crucial to the article’s thesis.
    Lower-priority items: generalized into factual correctness.
    EX: AU quotes Joe Smith of Widget Co., listing his title as “director of widgets, gadgets, and grommets.” Can’t nail down his precise title. Rewrite as “director.”
     
    Questions? What tips do you have? How do you approach triaging?
  • CE grown beyond boundaries we were taught.
    More duties, less time
    Often working without a safety net.
    Create your own safety net: strategy created for a time-pressed environment:
    Know your resources
    Create a strategy for finding what you need quickly.
    Know your tools
    Find ways to use them more efficiently.
    Create a triage plan that works for the business and you.
     Adapt work method to a time-crunched environment: keep doing the work we love without sacrificing quality or our sanity to it.
  • Download slides, along with live links
    Articles: Resources section of my website at www.righttouchediting.com/resources.
    Feel free to connect.
  • ×