Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Growing Your Business Through Storytelling

636 views

Published on

Want to grow your business and infect your customer base? Bring people along for the ride and they'll be excited about the destination.

Published in: Marketing
  • Be the first to comment

Growing Your Business Through Storytelling

  1. 1. IDEASTO GROWYOUR BUSINESS ONLINE Erin Blaskie | NextDevMedia.com | @ErinBlaskie (Twitter)
  2. 2. THIS IS ME > ! Commodore 64 Selling Roses My First Business Monetizing Hobbies
  3. 3. THIS IS DESTINY ^^ $500 Million Dollars in Sales on Day One
  4. 4. DESTINY AWAITS Easter Egg Appeared in Halo 3: ODST in 2009
  5. 5. O BRAVE NEW WORLD 2011 Documentary Shot & 
 Released by Destiny Creator Bungie
  6. 6. RELEASE OFTHE NAME In February of 2013, Bungie Released the Name ofTheir Game & Prompted Users to Follow on Social Media
  7. 7. INVITATION OF GAMING PRESS February 2013: Official Invitations to Foreign and US Gaming Press + Non-Disclosure Agreements Signed
  8. 8. REVEAL AT E3 June 2013: RevealTrailer Released at E3
  9. 9. BUILDING ANTICIPATION After E3 and the RevealTrailer, Bungie Fed Fans with Anticipation Building Graphics and Blog Posts
  10. 10. VIDOCUMENTARY RELEASE After the E3 Reveal, Bungie Released aViDoc toTalk About the Making of Destiny and Give Fans a Behind the Scenes Look
  11. 11. IGN: BUILDING BUZZ IGN.com Offered First Look, Sneak Peeks, Map Reveals, Behind the Scenes of a Beta Account & More
  12. 12. LAUNCH DAY: SEPTEMBER 9TH
 $500 MILLION IN SALES • Biggest new franchise launch in that industry’s history • Highest-selling day one digital console release in history
  13. 13. HOW DIDTHEY DO IT?
  14. 14. THEYTOLDTHE DESTINY STORY FOR FOURYEARS BEFORE IT WAS RELEASED
  15. 15. THIS IS NORDSTROM ^^ Nordstrom Opened Its First Canadian Store 
 in Calgary in September 2014
  16. 16. NORDSTROM OPENING
  17. 17. NORDSTROM OPENING
  18. 18. HOW DOES NORDSTROM CREATE BUZZ FORTHEIR STORE OPENINGS?
  19. 19. THEYTELLTHE STORY OFTHE CITYTHEY ARE MOVING INTO BEFORETHEY GETTHERE
  20. 20. GALA COMMITTEE Nordstrom Selects Movers and Shakers in the City to Form a Gala Committee to Raise Awareness for the Brand
  21. 21. MEDIA NIGHT: PRE-OPENING Nordstrom Sends Bouquets to 200-250 Influencers in a City InvitingThem to a Lush Media Pre-Party
  22. 22. CHARITY GALA: PRE-OPENING Nordstrom Raised $180,000 for the Alberta Children’s Hospital Foundation (ACHF) and the United Way of Calgary and Area
  23. 23. PHOTO SPREAD: PRE-OPENING Nordstrom Chooses Local Fashionistas to Feature in Photo Shoots Around the City Prior to the Grand Opening
  24. 24. NORDSTROM HAS FOUND A WAYTO CONNECTTHEMSELVES WITHTHE COMMUNITY BEFORE 
 SHOWING UPTO IT
  25. 25. SO,WHAT DOESTHIS HAVE TO DO WITHYOUR BUSINESS?
  26. 26. WELL, MOST OFYOU INTHIS ROOM ARE LIKELY MARKETING YOUR BUSINESS WRONG.
  27. 27. Source: jira.atlassian.com
  28. 28. THE PROBLEM WITH MOST COMPANIES ISTHEYTRYTO GROW / MARKETTHEIR BUSINESS IN A VACUUM
  29. 29. BUT WHAT IF WE WERE ABLETO GET SOME OFTHESE PIECES OUT OFTHE WAY BEFORE WE LAUNCHED?
  30. 30. THE BEST WAYTO LAUNCH A PRODUCT / SERVICE /THING SUCCESSFULLY ISTO GET PEOPLE EMOTIONALLY INVESTED IN IT BEFORE IT LAUNCHES
  31. 31. THE BEST WAYTO GROWYOUR BUSINESS ISTO EMOTIONALLY CONNECT WITH YOUR AUDIENCETHROUGH STORYTELLING AND CONNECTION.
  32. 32. TELLINGTHE STORY OFYOUR BUSINESS / PERSONAL BRAND
  33. 33. IFYOU WANTTO SELL MORE “STUFF”,TELL STORIESTHAT MATTER • Tell the Story of the Business’ Founder • Talk About the Creation of the Product • Describe the Name and What It Means • Talk About the Business’Values and theVision
  34. 34. TOMS SHOES The Shoe CompanyThat Put Soul Into Buying New Soles
  35. 35. CENTRAL BIERHAUS The Restaurant With Heart
  36. 36. APPLE KEYNOTES The Best Way to Drive Sales is to Get People Hyped Up About the Hype
  37. 37. IFYOU WANTTO SELL MORE “STUFF”, GET PEOPLE INVOLVED EARLY ON • Offer BetaTests • Share Behind-the-Scenes and Sneak Peeks • SurveyYour Audience and Incorporate Feedback • Plug Into the Community BeforeYou Launch
  38. 38. SOCIAL MEDIA Instagram,Twitter, Facebook, Pinterest, LinkedIn
 FabulousTools to Share Stories andVisuals
  39. 39. BLOG / NEWSLETTER Give People Insight into the Methodologies ofYour Company, the Stories that Matter &Talk AboutThem
  40. 40. LIVE /VIRTUAL EVENTS Get People Face-to-Face In-Person orVirtually to Create Connection and Buzz
  41. 41. TONY ROBBINS SAYSTHAT “EMOTION IS THE FORCE OF LIFE” — USE IT.
  42. 42. SETH GODIN, DURING ATEDTALK, SAID: “WE’RE IN THE CENTURY OF IDEA DIFFUSION - PEOPLE WHO CAN GET IDEAS TO SPREAD, WIN.”
  43. 43. HOW WILLYOU SPREAD YOUR BUSINESS’ IDEA?
  44. 44. HOW WILLYOU INSPIREYOUR CUSTOMER BASE BEFOREYOU LAUNCH?
  45. 45. THE STORY CONTINUES… @ErinBlaskie (Twitter / Instagram) facebook.com/erinblaskie www.NextDevMedia.com

×