Passive and Affiliate Revenue

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A presentation I delivered that was a follow-up to my chapter in, "The Business of Being Virtual."

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Passive and Affiliate Revenue

  1. 1. Passive & Affiliate Revenue: A Presentation for “The Business of Being Virtual” Erin Blaskie www.ErinBlaskie.com www.bsetc.com
  2. 2. Passive Revenue: What is It? <ul><li>Income you don’t trade time for money for. </li></ul><ul><li>Income that you earn that you may not have spent time creating a product for. </li></ul><ul><li>Can come in the form of info-products, participating in affiliate programs, expanding your own business to create mini-businesses or by packaging your services to leverage your time and expertise. </li></ul><ul><li>Generally results from diversifying your business activities. </li></ul>
  3. 3. What Does Diversifying in Business Look Like? <ul><li>Service-Based Business </li></ul><ul><li>Coaching Practice </li></ul><ul><li>Info-Products </li></ul><ul><li>Membership-Based Business </li></ul><ul><li>Training Programs </li></ul><ul><li>Education </li></ul><ul><li>Packaged, Full-Service Support </li></ul>
  4. 4. Why Diversify? <ul><li>We all have the same 24 hours in each day. To reach the next level of success, you need to create leverage. </li></ul><ul><li>Leverage can not come from having only one business model or one source of income. </li></ul>
  5. 5. Opportunities <ul><li>Creating passive revenue and revenue from affiliate programs is all about seeking out opportunities. </li></ul><ul><li>Begin looking at things from a new perspective – the perspective of wanting to create and generate income from whatever you exert energy into. </li></ul>
  6. 6. Why Aren’t More People Using Passive Revenue? <ul><li>People don’t realize how simple the process is. </li></ul><ul><li>They are lacking systems to implement and build passive revenue into their business. </li></ul><ul><li>They may feel like they don’t have an idea inside of them for an info-product. </li></ul>
  7. 7. Passive Revenue: Info-Products <ul><li>Ebooks, audio courses, e-courses, training videos, special reports, etc. </li></ul><ul><li>Anything that solves a customer or client’s problem quickly and effectively. </li></ul><ul><li>Primarily delivered digitally but you can also ship out print products and they are still considered info-products. </li></ul>
  8. 8. Info-Products System <ul><li>Step #1: Choose an idea / topic. </li></ul><ul><li>Step #2: Create a pre-order sales page. </li></ul><ul><li>Step #3: Create product/autoresponder. </li></ul><ul><li>Step #4: Outline what you want to write about / cover. </li></ul>
  9. 9. Info-Products System <ul><li>Step #5: Write your content. </li></ul><ul><li>Step #6: Have a cover created / designed for your info-product. </li></ul><ul><li>Step #7: Write marketing materials and begin doing a pre-sale on your product. </li></ul>
  10. 10. Passive Revenue: Online Education <ul><li>Teleseminars, training programs, webinars and group coaching all apply. </li></ul><ul><li>Have a system that supports your growth. The system we use is Prfessor which you can see at www.bit.ly/onlineuni </li></ul>
  11. 11. Passive Revenue: Live Programs / Teleclasses <ul><li>Continuing from online education, everything in your business should be monetized. </li></ul><ul><li>Free teleclasses are great list building tools but low cost teleclasses will both list build and generate you income. </li></ul>
  12. 12. System for Live Programs <ul><li>Step #1: Choose a topic / idea. </li></ul><ul><li>Step #2: Setup a sales page that outlines what you will cover in your course. </li></ul><ul><li>Step #3: Set your price and setup the product link and autoresponder message. </li></ul>
  13. 13. System for Live Programs <ul><li>Step #4: Write three emails. One to go out immediately, one to go out a week before and one to go out the day of (last chance). </li></ul><ul><li>Step #5: Write all required emails for the participants. A reminder email with details and individual class reminders. </li></ul>
  14. 14. System for Live Programs <ul><li>Step #6: Pre-schedule everything that you can. </li></ul><ul><li>Step #7: Decide on your bridge lines, recording systems, etc. and record all info on your download page. </li></ul><ul><li>Step #8: Prepare a learning platform if required. </li></ul>
  15. 15. System for Live Programs <ul><li>Step #9: Schedule pre-written Tweets to promote your event using Hootsuite. </li></ul><ul><li>Step #10: Create a Facebook event for your profile / fan page. </li></ul><ul><li>Step #11: Begin building content for the course itself. </li></ul>
  16. 16. Recycling What You Have <ul><li>Creating passive revenue isn’t about inventing a new wheel every week. Use what you have and recycle. </li></ul><ul><li>Often, your programs that were run live and turned into self-study programs can be re-done as live programs to freshen up the content. </li></ul>
  17. 17. It’s All About the Planning <ul><li>Create plans. Know where you’re going and what you need to accomplish. </li></ul><ul><li>Stick to your plans. </li></ul><ul><li>Focus on what you have and create new only when you have a solid plan in place for your existing material. </li></ul>
  18. 18. Passive Revenue: Affiliate Programs <ul><li>What an affiliate program is… </li></ul><ul><ul><li>Refer people to a company for a commission </li></ul></ul><ul><ul><li>A lot big businesses (and small businesses) have affiliate programs available </li></ul></ul><ul><ul><li>Anytime you refer a product or service to someone, check to see if an affiliate program exists and SIGN UP! </li></ul></ul>
  19. 19. Affiliate Programs: My #1 Rule <ul><li>Always check to see if an affiliate program exists. If it does, get on board with it. </li></ul><ul><li>Don’t refer without checking. While you may not refer via affiliate link for friends and colleagues, do so everywhere else. </li></ul>
  20. 20. Affiliate Program: Systems <ul><li>Step #1: Manage your affiliate programs in a spreadsheet. List out login info, URLs and anything else you need to easily promote and use them. </li></ul><ul><li>Step #2: Use a link shortener that tracks clicks and add these links to your spreadsheet. I use www.bit.ly . </li></ul>
  21. 21. Affiliate Program: Systems <ul><li>Step #3: Add links to your resources page or store if it makes sense to do so. </li></ul><ul><li>Step #4: Use Hootsuite to preschedule an affiliate based Tweet maybe 2-3 times per week. You do not want to go overboard with this however. </li></ul>
  22. 22. Learn More & Questions <ul><li>www.LifeStreamInColor.com (Lifestream) </li></ul><ul><li>www.BSETC.com (Business) </li></ul><ul><li>www.ErinBlaskie.com (Portal Site) </li></ul><ul><li>@ErinBlaskie (Twitter) </li></ul>

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