The Art Of Starting

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Presentation delivered at #GenYOTT on February 25, 2010. Presentation was on the art of starting a business.

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The Art Of Starting

  1. The Art of StartingGrowing a Spark Into a Fiery Flame<br />Erin Blaskie - www.erinblaskie.com<br />@ErinBlaskie (Twitter)<br />
  2. “Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”<br />-- Howard H. Aiken<br />
  3. July 30, 2005<br />June 3, 2006<br />June 22, 2007<br />Dec 2, 1998<br />Dec 26, 1996<br />Nov 18, 2006<br />
  4. A Spark (The Idea)<br />Keep it simple. Create something that solves a problem. Create something that doesn’t suck. Ditch your fear.<br />
  5. “Everyone should carefully observe which way his heart draws him, and then choose that way with all his strength.”<br />-- Hasidic SayingTaken from Guy Kawasaki’s “The Art of the Start”<br />
  6. Spark Ignites (Idea in Motion)<br />Check out the competition but avoid the comparison trap.<br />Put less focus on the initial aesthetics or on ‘design drama.’<br />Use the speed of implementation to be first to market – always.<br />
  7. A Spark, neglected, makes a mighty fire.<br />-- Robert Herrick<br />
  8. Adding Fuel to the Fire<br />Soft launch to your trusted audience – tell your stories.<br />Take in initial feedback and tweak your idea – be transparent.<br />Verify that what you’re creating is needed, wanted and viable.<br />
  9. Discovering How to Make Fire<br />Idea -> Action<br />Web Presence<br />Story Telling<br />Transparency<br />Involving Tribe<br />Launch and Edit<br />
  10. Business & Ideas Are Evolutionary<br />The process will be continuous – worry not about perfection.<br />Really, really listen to your audience and customer base – they know what they want.<br />Launch and edit, launch and edit...<br />Leverage the speed of implementation.<br />
  11. What are you waiting for? Be Brave & DO IT! These people have!<br />
  12. We All Have to Start Somewhere<br />@ErinBlaskie<br />www.erinblaskie.com<br />www.bsetc.com<br />erin@erinblaskie.com<br />

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