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BSETC Info-Session


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This presentation is an info-session on how BSETC ( works and how we make the delegating process easy.

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BSETC Info-Session

  1. 1. BSETC Info-Session<br />Event #1: August 31, 2009<br />With Erin Blaskie<br />Dial: 712-432-3900Passcode: 7771400#<br />
  2. 2. Delivered via webinar / teleseminar- recorded – audio & video.<br />Videos will be split and posted onto YouTube and also e-mailed to registrants.<br />Approx. 1 hour in length.<br />Questions can go into the questions box on the webinar software.<br />Hash tag #bsetclive.<br />Format of the Info-Sessions<br />
  3. 3. www.bsetc.caLaunched in 2004<br />www.erinblaskie.comHub spot / portal<br />www.lifestreamincolor.comLifestream/ blog<br />About Your Presenter<br />
  4. 4. Founded in 2004<br />Focuses on helping entrepreneurs build profitable, successful and efficient businesses<br />A team of fifteen from the US, Canada and the UK<br />Focusing on internet marketing, website and blog design, virtual assistance and graphic design<br />Have serviced over 300 entrepreneurs in 5 years<br />BSETC Overview<br />
  5. 5. We work 100% virtually.<br />We use Basecamp, e-mail and telephone to communicate to our clients.<br />We use a team based model but we also have a project manager who reviews Basecamp regularly to ensure things do not get missed.<br />Most clients work with one team member who helps keep their projects moving and organized and other team members come in to help.<br />How Do You Work?<br />
  6. 6. I work with my clients in a higher level, big picture, strategy sort of way.<br />I help our clients break down projects into easily digested chunks and understand what needs to go into each project.<br />I provide internet marketing strategy and tips on the tools and resources they’ll need to implement and use.<br />What is Your Role?<br />
  7. 7. Internet Marketing<br />Web Design<br />Blog Design<br />Graphic Design<br />Social Networking<br />Info-Product Development<br />Scheduling/Customer Support<br />Online Video<br />Copywriting/Proofreading<br />What Sort of Projects Do You Do?<br />
  8. 8. Internet Marketing involves all things related to growing and building an online business.<br />Graphic Design covers graphical elements for use on and offline.<br />What’s the Difference?<br />
  9. 9. Web/Blog Design covers all things related to the design, creation and maintenance of a web presence.<br />Virtual Assistance is all of the admin-based tasks like scheduling, customer support and basic document processing.<br />What’s the Difference?<br />
  10. 10. Start with one, tiny project.<br />Meet with virtual assistant to discuss:<br />Breakdown of the specific task<br />Information the VA needs to complete task<br />Strategies or advice around the project<br />The end result of the project  Important!<br />How Do I Know What to Delegate?<br />
  11. 11. The BIG Question!<br />Our rates for web/blog design, graphic design and internet marketing are:<br />$240 for 5 hours<br />$460 for 10 hours<br />$880 for 20 hours<br />Our rates for virtual assistance are:<br />$145 for 5 hours<br />$280 for 10 hours<br />$540 for 20 hours<br />How Much Do You Charge?<br />
  12. 12. The hourly packages roll over month to month. They act much like a pre-paid phone card.<br />Hours stay on file for six months.<br />All time is tracked using a punch clock system and reports are given whenever requested of time and detail.<br />Are These Retainers?<br />
  13. 13. Yes – Proposals are drawn up for the project-based work that we do.<br />Most common project-based work:<br />Website development<br />Blog development<br />Sales page creation<br />Info-product creation<br />Quoting allows us to be more specific.<br />Are There Project-Based Rates?<br />
  14. 14. Sales Page / Opt-in Page / Thank You Page<br />On average, this process takes 3-4 hours. It could take up to 5 if custom graphics and proofreading is also required.<br />Submitting an Article<br />We generally submit one article to 40-50 places in one hour.<br />Creating an E-book<br />Depending on size, this can take 2-3 hours or longer. Generally, smaller ebooks are done in 1-3 hours including custom graphics.<br />How Much Time Does...<br />
  15. 15. Setting Up a Social Networking Profile<br />Most profiles are setup in 30-60 minutes.<br />Installing, Designing and Customizing a Blog Site<br />This process can take anywhere from 10-15 hours or longer depending on custom graphics and inclusion of shopping carts, etc.<br />Shopping Cart Setup<br />Initial setup (not including hundreds of products) generally takes 1-1.5 hours.<br />How Much Time Does...<br />
  16. 16. Determine needs and the best project to start with – one project to avoid overwhelm on both sides.<br />Setup a project inside of Basecamp.<br />Deirdre (PM) posts welcome messages.<br />Task and phone call notes are posted in BC. Form related to task is also posted to client.<br />First project is completed and the next one is then laid out / decided.<br />What is The New Client Process?<br />
  17. 17. All project processes start immediately.<br />Most new projects are completed within 24-48 hours depending on size of the project.<br />Information is gathered from the clients to make the future easier.<br />Processes are documented for all team members and tasks.<br />How Soon After YES?<br />
  18. 18. A walk-thru of Basecamp<br />Posting to-dos<br />Posting milestones<br />A Look at a Process: New Client<br />
  19. 19. Information on BSETC (same as first ½ of call)<br />A Look at a Process: Newsletter Template Creation and System for Sending<br />Template creation<br />Calendar for regular submissions<br />Content creation<br />Next Week’s Info-Session<br />
  20. 20. First time clients can save 10% off of their first invoice! Just use FIRSTTIMERat checkout.<br />Specially for You!<br />
  21. 21. Post questions via the webinar software.<br />Come live to the call<br />*7 on your telephone to unmute<br />*6 on your telephone to mute<br />Post questions after the call<br />Use hashtag #bsetclive on Twitter to tag questions<br />Email<br />Questions?<br />