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THE
                    PERSONALITY
                         OF
                       DESIGN
Friday, March 30, 2012
Our dependence on technology to share and
        cooperate is radically changing the traditional
        framework of how we develop and promote
        creative solutions.

        Heretofore, creative services were often provided
        by actors working in semi-isolation, producing
        works of beauty and pragmatism.

        We have been conditioned to overvalue the the
        most highly visible, assertive and celebrity-like
        behavior, thus marginalizing the autonomous
        thinkers.

        A re-invented model for the “introvert” will lead
        to a more noncomformist, innovative and
        imaginative designer ideal.


Friday, March 30, 2012
CULTURE OF PERSONALITY
            celebrity
                                                     klout
                                                  is the Standard
       connectivity                                 for Influence


            charisma
                                                  100




Friday, March 30, 2012
EXTROVERT
    ebullient, expansive, sociable, gregarious,
    excitable, dominant, assertive, active,
    risk-taking, thick-skinned, outer-directed,
    lighthearted, bold, and comfortable in
    the spotlight


        Businesses who employ many artists, designers, and other imaginative types often display a preference for
   extroversion. “We want to attract creative people,” the director of human resources at a major media company told
                  me. When I asked what she meant by “creative,: she answered without missing a beat.


         “You have to be outgoing, fun and
             jazzed up to work here.”
Friday, March 30, 2012
WHAT
              ARE WE
              LOSING?



Friday, March 30, 2012
artists, jazz musicians, idealists, movers and shakers, beatniks

            rosa parks, henry ford, einstein, charles shultz, steven spielberg,
                                w.b. yeats, george orwell




Friday, March 30, 2012
what is vs what if




                           i want a pony


Friday, March 30, 2012
SOLITUDE IS A CATALYST FOR INNOVATION




Friday, March 30, 2012
INTROVERT
                         MATT PYKE




Friday, March 30, 2012
introvert:
                           requires less stimulation to do more


                                            delayed gratification,

                              not affected by peer pressure, not people pleasers

                         take in environment more thorougly (physical and emotional)

                                              more empathetic

                                                more careful

                                                  sensitive

                                            work more accurately




Friday, March 30, 2012
where does innovation come from?
                         smart, noncomformist, individual big ideas



                               where are we getting it now?
                                    diluted, loud ideas




Friday, March 30, 2012
AWAKEN
                 DISTURB
             COMMUNICATE
              COMMAND
               INSTIGATE
                PROVOKE



Friday, March 30, 2012
personality defines us as much as gender of race
  we are living in a time of an idealized, unfair perception of
                   what a designer should be
                     we need to change that




Friday, March 30, 2012
“Most inventors and engineers I’ve met
        are like me … they live in their heads.
        They’re almost like artists. In fact, the
        very best of them are artists. And artists
        work best alone …. I’m going to give you
        some advice that might be hard to take.
        That advice is: Work alone… Not on a
        committee. Not on a team.”
        -Steve Wozniak




Friday, March 30, 2012

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Thesis show3

  • 1. THE PERSONALITY OF DESIGN Friday, March 30, 2012
  • 2. Our dependence on technology to share and cooperate is radically changing the traditional framework of how we develop and promote creative solutions. Heretofore, creative services were often provided by actors working in semi-isolation, producing works of beauty and pragmatism. We have been conditioned to overvalue the the most highly visible, assertive and celebrity-like behavior, thus marginalizing the autonomous thinkers. A re-invented model for the “introvert” will lead to a more noncomformist, innovative and imaginative designer ideal. Friday, March 30, 2012
  • 3. CULTURE OF PERSONALITY celebrity klout is the Standard connectivity for Influence charisma 100 Friday, March 30, 2012
  • 4. EXTROVERT ebullient, expansive, sociable, gregarious, excitable, dominant, assertive, active, risk-taking, thick-skinned, outer-directed, lighthearted, bold, and comfortable in the spotlight Businesses who employ many artists, designers, and other imaginative types often display a preference for extroversion. “We want to attract creative people,” the director of human resources at a major media company told me. When I asked what she meant by “creative,: she answered without missing a beat. “You have to be outgoing, fun and jazzed up to work here.” Friday, March 30, 2012
  • 5. WHAT ARE WE LOSING? Friday, March 30, 2012
  • 6. artists, jazz musicians, idealists, movers and shakers, beatniks rosa parks, henry ford, einstein, charles shultz, steven spielberg, w.b. yeats, george orwell Friday, March 30, 2012
  • 7. what is vs what if i want a pony Friday, March 30, 2012
  • 8. SOLITUDE IS A CATALYST FOR INNOVATION Friday, March 30, 2012
  • 9. INTROVERT MATT PYKE Friday, March 30, 2012
  • 10. introvert: requires less stimulation to do more delayed gratification, not affected by peer pressure, not people pleasers take in environment more thorougly (physical and emotional) more empathetic more careful sensitive work more accurately Friday, March 30, 2012
  • 11. where does innovation come from? smart, noncomformist, individual big ideas where are we getting it now? diluted, loud ideas Friday, March 30, 2012
  • 12. AWAKEN DISTURB COMMUNICATE COMMAND INSTIGATE PROVOKE Friday, March 30, 2012
  • 13. personality defines us as much as gender of race we are living in a time of an idealized, unfair perception of what a designer should be we need to change that Friday, March 30, 2012
  • 14. “Most inventors and engineers I’ve met are like me … they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone …. I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.” -Steve Wozniak Friday, March 30, 2012