Creativity in the context of UX

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Creativity in the context of UX

  1. 1. Creative Technology用科技展現創意Tuesday, October 30, 2012
  2. 2. Creative Technology用科技展現創意Tuesday, October 30, 2012
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  5. 5. technologychanges communicationTuesday, October 30, 2012
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  10. 10. technologychanges cultureTuesday, October 30, 2012
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  13. 13. technology makes things easytechnology creates isolationTuesday, October 30, 2012
  14. 14. Creative Technology用科技展現創意Tuesday, October 30, 2012
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  24. 24. the experience is the brandTuesday, October 30, 2012
  25. 25. BREAKTHROUGH WORKTuesday, October 30, 2012
  26. 26. STEWARDSHIP +_________?________ +CRAFT =BREAKTHROUGH WORKTuesday, October 30, 2012
  27. 27. STEWARDSHIP +Our relationship people are our most dedicated stewards. They figureout the real goal behind the client request, involve stakeholders, andkeep everyone engaged and playing nicely. They protect baby ideas sothat they have time and space to grow big.They also understand how an idea solves the key problem and are ableto advocate on behalf of the best possible solution. This start-to-finishownership is a responsibility not just for account people but foreveryone in the company, and is a pre-requisite to delivering asuccessful solution._________?________ +CRAFT =BREAKTHROUGH WORKTuesday, October 30, 2012
  28. 28. STEWARDSHIP +_________?________ +????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????CRAFT =BREAKTHROUGH WORKTuesday, October 30, 2012
  29. 29. Smart ShelfRFIDMobile WalletMobile POSWayfindingDriving SalesSeamless ExperienceLook & FeelConsumer InsightsDigital BehaviorHTML 5Look & FeelAdobe FlashResponsive DesignJSjQueryCloud ComputingTimelineCross-sellingUp-sellingARQR CodeKPIAPIROISEOSEMPHPGestureSecond Screen ExperienceInteraction DesignMulti Channel ExperienceAndroidiOSVoice RecognitionFace RecognitionFireFox奇虎360WeiboQQRenrenWeixinOpea LBS020JiepangTmalldiapangSMSSoLoMoinnovationcreativecamera360e-commerceAlipayXSUXA/B TestUsabilityCocoaPlatformSNSwireframesSite MapNFCTuesday, October 30, 2012
  30. 30. Identify Business NeedsConduct User ResearchAssess Competitive LandscapeExplore the BrandPrioritize & Document Business RequirementsCreate Site MapConduct Participatory DesignCreate Personas & ScenariosCreate User JourneyDevelop Experience ModelExplore Visual Design DirectionCreate Wireframe & Functional SpecsCreate Hi-res Comps & Style GuideConduct User TestingAssemble ContentIdentify Voice & Tone GuidelinesContinuously Connect User FeedbackAssist to Measure & Track ResultsTuesday, October 30, 2012
  31. 31. user journey Not user flowTuesday, October 30, 2012
  32. 32. System StoryTuesday, October 30, 2012
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  35. 35. STEWARDSHIP +CONNECTED THINKING +We believe in the power of connected thinking. Our strategists, plannerswriters, and art directors are brilliant at that but often we find that thebest ideas come up in the dialogue between people from differentdisciplines. Between planners and designers, writers and technologists,thinkers and doers.This back and forth often brings to life insights that could go untappedwhen people are left in their own rooms mining the blank page for gold.CRAFT =BREAKTHROUGH WORKTuesday, October 30, 2012
  36. 36. Stay Hungry Stay FoolishSteve JobsTuesday, October 30, 2012
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  39. 39. TUX CRAFTTuesday, October 30, 2012
  40. 40. STEWARDSHIP +CONNECTED THINKING +CRAFTIts not enough to have a great idea if it never sees the light of day. Thecraftsman collaborates with all of the other stakeholders to make surethe execution of that great idea is perfect. They troubleshoot and test sothat whatever we create offers the end user an experience that makes adifference in their day - or in their lives.=BREAKTHROUGH WORKTuesday, October 30, 2012
  41. 41. Copyrightsvideoshttp://youtu.be/QDG9XWWzBTMhttp://www.lenscrafters.com/lc-us/accufithttp://youtu.be/VN2hfLN8djQhttp://youtu.be/eJh8_YOXfusthank youimageshttp://www.flickr.com/photos/courosa/6625154811/http://www.danwei.com/wp-content/uploads/2011/09/classroom-600x300.jpghttp://www.flickr.com/photos/skills21/5635757099/sizes/l/in/photostream/http://www.flickr.com/photos/xunliang/5927048354/sizes/l/in/photostream/http://www.flickr.com/photos/barangapix/6475206191/sizes/l/in/photostream/http://www.flickr.com/photos/61221198@N05/7295130242/sizes/l/in/photostream/bookbook of 12Tuesday, October 30, 2012
  42. 42. http://sapient.com/insightsTuesday, October 30, 2012
  43. 43. KaKi LawDirector, Experience Design@Sapientklaw@sapient.comTuesday, October 30, 2012

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