This document outlines a project proposal to rebrand introverted creatives. It proposes giving introverts a new title, brand, and campaign to change perceptions and empower their skills. Key elements include: 1) Designing a visual identity, symbol, and manifesto. 2) Creating pop-up 3D spaces for introverts to relax alone during breaks. 3) Launching a poster campaign featuring innovative introvert role models. The goal is to transform how introversion is viewed and support introverts' contributions.

1. PROJECT PROPOSAL
rebranding the
introverted
creatives
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2. By re-imaging what the creative introvert is now,
giving it a new title, a brand and a campaign
dedicated to reawakening the reserves of skill
and talent these people possess, design will
transform the perception and social implication of
what it means to be introverted and creative.
redesign introvert > worth increases
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3. our visual perception of the term introvert:
change to:
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4. () )(
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5. give it:
a name
a symbol
a manifesto
a website
a poster campaign
videos
a three dimensional space
an IDENTITY
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6. 1 3D space
“But I am saying that we all need
alone time. And that the more
freedom we give introverts to
be themselves, the more they'll
dream up their own unique
solutions to the problems that
bedevil us.”
-Susan Cain, “Quiet”
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7. A place for people to go outside of the office, during lunch
breaks, running errands, etc - where they can take time to
themselves, sit, sketch, breathe, think and be on their own
for a little bit to collect their thoughts and focus their
energy the way that they are comfortable doing it.
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8. inspiration
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9. Friday, September 7, 2012

10. Friday, September 7, 2012

11. 2 poster campaign
Give the word a collective mascot,
a group of heros to look upon.
Look to Apple’s “Think Different.”
Utilize innovators, artists,
musicians, creatives, etc.
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12. Friday, September 7, 2012

13. calendar
sept
arrange all tent materials, find where to implement them,find three different
lunch spots throughout city
design identity, symbol, name, posters (possibly have blog for people to go to)
oct
[writing is done, plan tabletop presentation at w18th]
publicize campaign, show posters
videos, website
nov
[finish installation, paper printed and bound ]
install tents 3 times, record what happens
dec
[presentation ]
Friday, September 7, 2012