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Professional Competencies
 A sound knowledge of Management, Marketing & Advertising concepts.
 Skilled in charting out sales strategies and contributing towards enhancing business volumes & growth.
 Abilities in developing & managing business partners in order to enhance the market share and profit of the
organization.
 An effective communicator with goodtime management, interpersonal and analytical skills.
 Currently pursuing certification course- Inbound marketing & Retail Management Strategy (RMS).
Education
Year Course Institution Board Grades
________________________________________________________________________________________________________
2014-2015 PGCM-MBA (Marketing) Universal Business School AICTE
2012-2013 BMM (Advertising) TCSC, Mumbai Mumbai University First class
2009-2010 HSC TCSC, Mumbai Maharashtra Board First class
2007-2008 SSC St Xavier’s High School Maharashtra Board First class
Skills
 Creative Presentation Skills – Power Point, Photoshop, Publisher, PowToons
 Technology Skills – Tally, Excel, Adobe Premier pro,
 Digital Media skills – Social Media, Video and Web Content
 Business Development Skills – Lead Generation through inbound and outbound marketing & convincing skills
 Organizational skills – Ability to organize events, competitions and training sessions and build teams & plans
 Marketing Skills- Designing an Full IMC campaigns (Integrated Marketing Communication)
Key Academic Projects
 Designed a full Ad campaign for pre-owned used cars- The Ultimate Choice.
 Acted as full time service ad agency for an educational website- egghead.com.
 Live Project with Lexi Pvt Ltd – 2 days field work (Sales-B to B)
 Created & presented the short Documentary film on HIV Aids.
 Created TVC, Print & Radio Ads.
 Have done walkthrough & interviewed different personalities.
 Studied the consumer’s buying pattern by actually observing & communicating with them in one of the malls.
 Presented the presentation on the book: Brand Positioning- Strategies for Competitive Advantage written by Mr
Suboroto Sengupta.
Chintan M. Desai
PGCM-MBA (Marketing, Advertising &
Digital Marketing)
22 years (DOB 21-07-1992); male; Indian
Address: Mumbai, Maharashtra, India
Cell: +91- 9769456876; Email: chintan210792@gmail.com
+91- 8424909470

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Project Summary (during academics)
Project No. 1: (Individual project)
Project Title: Designing an Ad campaign
Project Description: The objective was to design a full ad campaign for any of the product or services.
Which is too be launched in the market.
So I selected the pre-owned used car sector and named it The Ultimate Choice.
Key Role: As it had to be launched newly in market, my job includes designing visiting cards,
l letterheads of the company, print ads & outdoor ads & designing the company’s website. After designing
Print & outdoor ads, my next task was to also place them through the available medium/media vehicle, so I had
Designed a Media plan for the same.
Project No. 2: (Group project)
Project Title: Full time service Ad agency. Client- educational website (kids): egghead.com
Project Description: Here we the group of 6 people were asked to act as an full time service ad agency to serve our client an
Educational website named egghead.com & provide them a full range of services in area of marketing,
Communication & promotions.
So as there are 6 different departments in an ad agency we group members headed one department each.
Key Role: I in this project was responsible for handling the Media Planning & Buying department. Here my job was to select
best media vehicle which would communicate the message to the target audience . Here my part was to select the best
media mix in a given budget. Basically my role was to decide if ads are to be placed then where it should been placed,
what time it should be placed & how long it should run through that particular medium.
Achievements– knowledge and skill based during academics
 Awarded with a certificate in Tally ERP 9
 Awarded with an appreciation certificate for organising an Navratri event
 Presented more than 25 presentations till date on marketing, advertising, IMC, Digital Marketing, etc.
 Solved more than 15 case studies till date (including Cases from Harvard, Ivey, Kellogg publishing)
Extra - Curricular Activities
 Organiser of an event.
 Represented the school for the debate & group dance.
 Played cricket for college and school team
 Volunteered IAC, Art of living (NGO) & social causes.
 Part of many promotional events.
 Enacted in mono skit- Inter college level.
Personal Information
 Languages: English, Hindi, French, Gujarati and Marathi
 Hobbies& Interests: Acting, Cricket, Dancing, Movies, Reading, Script writing, Swimming & Traveling
 Passport id: L2468519
 Driving License No. : MH02 20100131613
I am creative, hardworking and self-motivated and I am looking to grow my career along with the company.
-Chintan Desai
Address: Universal Business School, 105, Runwal and Omkar Esquare, Eastern Express Highway, Sion - East, Mumbai - 400 022
Tel: +91 22-33481660 -70 Email: placement@ubs.org.in
Universal Business School is a Division of “Strive India Education Foundation” a Section 25 Company (Not for Profit organization)