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Wh Rick Carter Chief Reality Officer Keeping Social Media Simple Is Social Media Right for Me?? Whoever I am!
 
2009 9 Million Use the Net 73% use FaceBook Average of 8 hours p.m.
 
Web 2.0 is a massive social experiment This is an opportunity to build a new  kind of international understanding,  not po...
 
IS AN UMBRELLA TERM THAT DEFINES  THE VARIOUS ACTIVITIES THAT INTEGRATE  TECHNOLOGY, SOCIAL INTERACTION,  AND THE CONSTRUC...
ROI on Social Media??  Video following …..
Blogs Message Boards Podcasts OnLine Chat RSS Wikis Widgets Social Networks Converstaions are Powered by
 
Social Networks are now the most popular on the Internet
Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook
“ Technology  is shifting  Power away from the editors, the publishers, the establishment the media elite.  Now it’s the  ...
Almost   4,000,000          Articles
100,000,000         Videos 65,000 added  each day
  200,000,000         Blogs
73%         of all online  Users read blogs
39%         Subscribe to an  RSS Feed
62%     Have joined a Social Network
55%       have uploaded Photographs
83%       have watched Videos Online
It is a  fundamental shift  in the way  we  Communicate Is Social Media Just Another Fad??
The OLD Communication Model MONONLOGUE
3000 The average person is exposed to  Ads per day
Only 14% of People Trust Advertising Messages
 
90% Of PEOPLE Who can Skip ads DO
Of PEOPLE trust the Recommendations of other CONSUMERS 78%
DIALOGUE The NEW Communication Model
 
IT IS OLD FASHIONED BUSINESS REALLY    LISTEN TO YOUR CLIENTS       HAVE CONVERSATIONS WITH THEM   BUILD COMMUNITIES    YO...
“ Content is the new democracy and we the people,  are ensuring that our voices are heard.” Brian Solis  “The Social Media...
PEOPLE ARE TALKING ABOUT YOUR BRAND.  RIGHT NOW. You are in Social Media ……..But …. Do You don’t have a  PLAN  or a  POLIC...
36% think more positively  about companies that have blogs  32% trust bloggers’ opinions  on products & services
Keeping Social Media simple
 
 
LinkedIn is an interconnected network of 65 million experienced professionals  from around the world, representing 150 ind...
 
 
 
 
 
The word blog is irrelevant .  What is important is that it is now common, and will soon be expected, that every intellige...
Over 4,000,000 Images shared
50 million views Sales up by 5 times budget
Getting Into It Listen
Immerse yourself in conversations
CONVERSATIONS!!!! Not Messages
Participate in conversations
Relinquish Control
  ENABLE  INSPIRE  INFLUENCE   and……….
Engage with YOUR Community
Any blog that spins the truth  will be found out.  In a world of social media  honesty is the only policy. OPEN HONEST AUT...
SAY WHAT YOU BE But……   BE WHAT YOU SAY Let others tell your story for you
Our Mantra We don’t talk about how good  we/our clients are … We talk about the good things  we/our clients do for People
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Is Social Media Right For You?

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ENOVA DIGITAL's "Is Social Media Right For You?" presentation with information on what Social Media is, how to use it and why you need it.

For more information go to http://www.e-nova.net.au

Published in: Business, Technology
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Is Social Media Right For You?

  1. 1. Wh Rick Carter Chief Reality Officer Keeping Social Media Simple Is Social Media Right for Me?? Whoever I am!
  2. 3. 2009 9 Million Use the Net 73% use FaceBook Average of 8 hours p.m.
  3. 5. Web 2.0 is a massive social experiment This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. Where Have You Been??
  4. 7. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO . 

 http://www.wikipedia.org Social Media
  5. 8. ROI on Social Media?? Video following …..
  6. 9. Blogs Message Boards Podcasts OnLine Chat RSS Wikis Widgets Social Networks Converstaions are Powered by
  7. 11. Social Networks are now the most popular on the Internet
  8. 12. Sorry, but it’s gotta go! Management thinks you might use it to access FaceBook
  9. 13. “ Technology is shifting Power away from the editors, the publishers, the establishment the media elite. Now it’s the People who are in Control .” Rupert Murdoch
  10. 14. Almost 4,000,000 Articles
  11. 15. 100,000,000 Videos 65,000 added each day
  12. 16. 200,000,000 Blogs
  13. 17. 73% of all online Users read blogs
  14. 18. 39% Subscribe to an RSS Feed
  15. 19. 62% Have joined a Social Network
  16. 20. 55% have uploaded Photographs
  17. 21. 83% have watched Videos Online
  18. 22. It is a fundamental shift in the way we Communicate Is Social Media Just Another Fad??
  19. 23. The OLD Communication Model MONONLOGUE
  20. 24. 3000 The average person is exposed to Ads per day
  21. 25. Only 14% of People Trust Advertising Messages
  22. 27. 90% Of PEOPLE Who can Skip ads DO
  23. 28. Of PEOPLE trust the Recommendations of other CONSUMERS 78%
  24. 29. DIALOGUE The NEW Communication Model
  25. 31. IT IS OLD FASHIONED BUSINESS REALLY LISTEN TO YOUR CLIENTS HAVE CONVERSATIONS WITH THEM BUILD COMMUNITIES YOU CAN’T HIDE
  26. 32. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis “The Social Media Manifesto” Brian Solis
  27. 33. PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. You are in Social Media ……..But …. Do You don’t have a PLAN or a POLICY ??? Are you at least LISTENING ???
  28. 34. 36% think more positively about companies that have blogs 32% trust bloggers’ opinions on products & services
  29. 35. Keeping Social Media simple
  30. 38. LinkedIn is an interconnected network of 65 million experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  31. 44. The word blog is irrelevant . What is important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform, where they share what they care about with the world. Seth Godin, Marketing Guru
  32. 45. Over 4,000,000 Images shared
  33. 46. 50 million views Sales up by 5 times budget
  34. 47. Getting Into It Listen
  35. 48. Immerse yourself in conversations
  36. 49. CONVERSATIONS!!!! Not Messages
  37. 50. Participate in conversations
  38. 51. Relinquish Control
  39. 52. ENABLE INSPIRE INFLUENCE and……….
  40. 53. Engage with YOUR Community
  41. 54. Any blog that spins the truth will be found out. In a world of social media honesty is the only policy. OPEN HONEST AUTHENTIC DIALOGUE WARNING
  42. 55. SAY WHAT YOU BE But…… BE WHAT YOU SAY Let others tell your story for you
  43. 56. Our Mantra We don’t talk about how good we/our clients are … We talk about the good things we/our clients do for People

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