Tom Ollerton on SMSPrague 2011

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  • Web 2.0 – The second version of the web, an upgrade.
  • The first version of the internet just connected machinesData to dataNow with the invention of broadband we could share.We saw the dawn of realtime.
  • Social Media came late to the party but with innovations in HTML 5 the social web is no longer confined to the .com
  • Tom Ollerton on SMSPrague 2011

    1. 1. The Future of Social Media?<br />Tom OllertonAssociate Director@_Skive_@mrtomollerton<br />
    2. 2.
    3. 3.
    4. 4. #whatishetalkingabout?<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9. Social media used to be really exciting<br />
    10. 10.
    11. 11. Social Media had a really aspirational name<br />
    12. 12. Web 2.0<br />
    13. 13. Our internet of machines had finally started to become an internet of people<br />
    14. 14. Everything seemed possible as big brands started to be brought down to their knees<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. What did we do with all this power?<br />
    21. 21.
    22. 22. Has Social Media become boring?<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. It’s not all bad<br />
    28. 28.
    29. 29. Ben and Jerry’s<br />
    30. 30.
    31. 31. Nice!<br />
    32. 32. Sexy!<br />
    33. 33. Adzookie<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37. These ideas are inherently “Social” Vs <br />“Social Media Marketing”<br />
    38. 38. Inherently Social<br />
    39. 39. Social Media Marketing<br />
    40. 40. What’s next in 2012?<br />
    41. 41.
    42. 42.
    43. 43. Who is driving innovation in social media?<br />
    44. 44. Not brands…<br />
    45. 45. Social Media wouldn’t exist if we’d left it up to brands to invent it.<br />
    46. 46. Social Media wouldn’t exist if we’d left it up to brands to invent it.<br />Social was born of innovation and entrepreneurial spirit and it is these two factors that are continuing to drive its growth.<br />
    47. 47. For example…<br />
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53. Silk Road<br />
    54. 54. “Digital is like water it seeps into every crack”@simoncoupe<br />
    55. 55.
    56. 56. The future will be an omnipresent social web.<br />
    57. 57.
    58. 58. What’s exciting in the boardroom <br />is not exciting in the bedroom<br />
    59. 59. 11 percent of people under 25 think that its ok to interrupt sex to check electronic messages<br />
    60. 60. Conclusion<br />
    61. 61. Conclusion<br />It’s not all about Facebook<br />
    62. 62. Conclusion<br />Inherently Social Vs Social Media Marketing<br />
    63. 63. Conclusion<br />Stop communicating products and start making communication products<br /> - Gareth Kay<br />
    64. 64. @mrtomollerton<br />@_skive_<br />tom@skive.co.uk<br />

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