Ibul overview


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Ibul overview

  1. 1. IBUL-Media Limited was set up in July 2009 as a privately owned company to develop and implement new digital media revenue streams using broadband technology delivering compelling revenue generating applications in several global vertical markets.
  2. 2. We specialise <ul><li>  </li></ul><ul><li>In bringing all the content and technologies together on one service not just managing a platform or infrastructure but to looking at where and how profits can be increase or money can be saved for venue owners and advertisers. </li></ul><ul><li>  </li></ul><ul><li>And delivering all components that are required to make a venue successful, by providing a number of applications and services that support virtually any vertical market sector </li></ul>© IBUL-Media Limited - 2011
  3. 3. We deliver <ul><li>  </li></ul><ul><li>the two aspects of Digital Advertising widely recognised as most likely to develop major revenue streams: </li></ul><ul><ul><li>Branded Content – Increase ”dwell time” by delivering highly visual and engaging content along with advertising messages that are in synergy with the content and the audience. </li></ul></ul><ul><ul><li>Developing demand and facilitating in the sales transaction by linking via Mobile handheld devices (eg SmartPhones, iPads etc). </li></ul></ul>© IBUL-Media Limited - 2011
  4. 4. Digital Out of Home Branded Content Signage Platform Today digital signage is delivered in a variety of formats including full HD motion video, static images and live, real time, RSS media News feeds etc via the web direct to the consumer – IBUL-Media’s Platform I-Connect and I-Engage - can deliver accessibility, localisation, personalisation and accountability for all types of content today.
  5. 5. I-Connect™ provides a clear channel from content provider/advertiser to the eyes of the viewing public in a predefined location at a predefined time. I-Engage™ provides the opportunity to engage the eyeballs of the passing viewer, get them to respond to what they see and accurately record that response. I-Entertain™ is a critical piece of the digital signage marketing puzzle that aids acceptance, cloaks the intrusion factor of the advertiser, and help prevents the monotony & boredom factor for high dwell time venues.
  6. 6. the suit of technologies that IBUL-Media use to seamlessly connect the content providers to the end screens in venues. includes media libraries, the internet, wireless broadband routers, Wi-Fi posters, digital signage hardware and software, cabling and installation, content management, content scheduling, content deployment and compliance reporting.
  7. 7. the suit of technologies that IBUL-Media uses to promote and entice action from the end customers. encompasses media creative, QR Codes, Coupons, Tags, Bluetooth, Mobile Apps, on-screen E-commerce and social media interactions.
  8. 8. the collaboration and conglomeration of a number of specially selected content providers that can provide content or applications that simply educate or entertain the end viewer. This encompasses music, news, events, education, mobile downloads, and social entertainment and games that ride on the I-Connect™ infrastructure.
  9. 9. Media Convergence + Mobile Online Shopping Develop demand and participate in the sales transaction by linking Offline and Online Media via Mobile handheld devices - SmartPhones, iPads
  10. 10. be the first to deliver a digital platform that uses a combination of best of breed applications including Shopping application, Mobile vouchers, QR codes, location based services using the IBUL-Media Digital Branded Content platform. deliver a fully enabled Mobile Social Commerce style system, which will incorporate links to FaceBook, Twitter, YouTube etc. This approach will also feature “Groupon” style offers (eg if 50 people buy this in the next hour the price for all will be discounted by 50%) aimed at driving direct consumer sales and growing the permission based database. We will
  11. 11. Media Convergence <ul><li>  There is now a New World of consumer driven communications where Mobile, Web (social media) and digital signage combine to provide a real-time retail environment anywhere with instant information access – the consumer today is now in charge and expects this instant information. </li></ul><ul><li>  Today it is about media convergence using the web (social media), Mobile interactivity applications, and digital signage to reach the consumer anywhere to deliver services and products including direct online sales and home delivery. </li></ul><ul><li>  There is now a vast opportunity to leverage culture, strategy, and technology to engage with consumers and increase brand and market share and in any vertical market. </li></ul>© IBUL-Media Limited - 2011
  12. 12. Our Smart Signage <ul><ul><li>Digital Branded Content – Content & advertising in sync to increase dwell time (with metrics) </li></ul></ul><ul><ul><li>Full managed service – end to end </li></ul></ul><ul><ul><li>Online shopping (a unique complete branded shopping channel) </li></ul></ul><ul><ul><li>IPTV to Out of Home (dwell time audience with in home services) </li></ul></ul><ul><ul><li>WiFi Digital Screens (posters to print publishing) </li></ul></ul><ul><ul><li>Music (Videos, Radio, download, concerts, ticketing and news) </li></ul></ul><ul><ul><li>Back office (Business intelligence, CRM) </li></ul></ul><ul><ul><li>Mobile (Coupon, QR Codes, Bluetooth and locational based services) </li></ul></ul><ul><ul><li>Web (Social Media) </li></ul></ul><ul><ul><li>Full statistical reporting and network management </li></ul></ul>© IBUL-Media Limited - 2011
  13. 13.     Whats In IT For You? “ Any Format Any Screen Anywhere” <ul><li>We can deliver to any screen in any format anyhere in the world with a broadband connection either in a managed service using a PC or a unique WiFi to screen service </li></ul><ul><li>We focus on the two aspects of Digital Advertising most likely to develop major revenue streams </li></ul><ul><ul><li>Branded Content </li></ul></ul><ul><ul><li>Demand Generation and Direct Sales </li></ul></ul><ul><li>We provide sophisticated real time analytics, which will be used to track effectiveness of messages and the level of demand developed in addition to actual sales made. </li></ul>© IBUL-Media Limited - 2011
  14. 14. Content is the Key <ul><li>We have built an array major Alliances and Partnerships </li></ul>© IBUL-Media Limited - 2011 WallCann (Australia) ITN/ITV (UK) Eurosport (France) Disney/ESPN (USA) Disney Mobile (USA) Flixster (USA) BBC Online (UK) Fashion TV (USA) Salon City Media (USA) Tone Deaf (Australia) Making Waves (UK & Australia) 8Shot International (Australia) ALTV (Australia) Vodafone (UK & Australia) RED Bull TV (USA) Parks Australia NSWClubs Associations Twillyon (Australia) Deadline (Australia) RockSoup (Australia) Saltec (Australia) OPTUS (Australia) Innovate SA (Australia) TAFE SA (Australia)
  15. 15. Our Target Market’s <ul><li>Banking and Finance </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Education </li></ul><ul><li>Shopping Malls & Retail </li></ul><ul><li>Leisure and Hospitality venues </li></ul><ul><li>Digital Menu Boards / WiFi Digital Posters </li></ul><ul><li>Healthcare </li></ul><ul><li>Transport </li></ul>© IBUL-Media Limited - 2011
  16. 16. Effective Communication <ul><li>Deliver Valuable Content to Educates, Engages and Entertains and focus on valuable Community information backed by advertsing messages that are Supportive of the messages and in sync with them </li></ul><ul><li>Provide information (news, weather etc) that evokes interest and increases dwell time </li></ul><ul><li>Use DOOH to deliver a community information service funded by advertising </li></ul>© IBUL-Media Limited - 2011
  17. 17. Advertising that Works! <ul><li>The OAA (Source: Outdoor Advertising Association) data demonstrates significant growth in the Digital Signage Market. The Digital Signage Sector of the ambient media market has for many years bucked the general trend in broader media sales. </li></ul><ul><li>47.7% effectiveness on brand awareness </li></ul><ul><li>the average purchase amount increased 29.5%, </li></ul><ul><li>create a 31.8% upswing in overall sales volumes, </li></ul><ul><li>generate a 32.8% growth in repeat buyers </li></ul><ul><li>in-store traffic grows 32.8% . </li></ul><ul><li>Based on a recent digital signage study conducted by InfoTrends which polled consumers shows that the channel and its applications work. </li></ul>© IBUL-Media Limited - 2011
  18. 18. <ul><li>The opportunity exists to create a media company born from a multi-layered approach to an industry that is in flux. A seismic shift in consumer behaviour is pulling at the fabric of how individuals communicate, broadcast messages, share content, and interact with brands. </li></ul><ul><li>Why can't the next great media company emerge from </li></ul><ul><li>the digital out-of-home space? </li></ul>We believe
  19. 19. Delivering simple to use signage solutions combined with social media and mobile technology to allow a business to educate, entertain and engage with potential customers in their preferred time and location.