Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise
L’avenir des Réseaux
Sociaux en Entreprise.
A Wave? No! A Tsunami!
CEO - Jamespot
JAMESPOT : A SOCIAL NETWORKS MOTORISTA BOOK :
« business social network»
In the same collection
In collaboration with Guy Hervier.
The SOCIAL Tsunami
(Networks … not political )
Just Figures It!
• 97% of Internet users know Facebook – 63% know Twitter
• 1,5 millions companies are on Facebook
[Source : Facebook June 2010]
• 500 millions of active users are on Facebook – 25 millions are on Twitter
• 55 minutes spent on average per day on Facebook
• 70 millions on LinkedIn & 30 millions on Viadéo
• 1 million users on Yammer
18% of average earnings for
companies engaged in social
[Source : Altimer Group 2009]
Facebook & Twitter + LinkedIn - Viadéo
Ok, but…I am working !
I don’t play on Facebook!
WHY WHAT IS SO EASY ON
THE WEB IS SO HARD STUFF
INTO THE BUSINESS?
Value generated by the
« Social Business Network»
So i go to Facebook for my Business?
• For SocialCRM OK : FAN Page
• For internal / partners NO. Why?
– Rules can change
– I can’t manage « as i want »
– People are for their own not necessary for business
– I cant « force » someone to join
– …it’s not my home