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L’avenir des Réseaux
Sociaux en Entreprise.
A Wave? No! A Tsunami!
Alain Garnier
CEO - Jamespot
http://www.jamespot.com
Introduction
JAMESPOT : A SOCIAL NETWORKS MOTORISTA BOOK :
Upcoming soon….
« business social network»
In the same collection
In collaboration with Guy Hervier.
B2B
B2C
The SOCIAL Tsunami
(Networks … not political )
Just Figures It!
•  97% of Internet users know Facebook – 63% know Twitter
•  1,5 millions companies are on Facebook
[Source : Facebook June 2010]
•  500 millions of active users are on Facebook – 25 millions are on Twitter
•  55 minutes spent on average per day on Facebook
•  70 millions on LinkedIn & 30 millions on Viadéo
•  1 million users on Yammer
18% of average earnings for
companies engaged in social
networks
[Source : Altimer Group 2009]
Web leaders
Facebook & Twitter + LinkedIn - Viadéo
Ok, but…I am working !
I don’t play on Facebook!
WHY WHAT IS SO EASY ON
THE WEB IS SO HARD STUFF
INTO THE BUSINESS?
WEBEXTENDED
COMPANY
INTERNAL
Value generated by the
« Social Business Network»
Business
social
network
SOCIAL
MEDIAS
PRODUCTIVITY
BUSINESS IMPULSION
LEAD GEN
COMMUNICATION
So i go to Facebook for my Business?
•  For SocialCRM OK : FAN Page
•  For internal / partners NO. Why?
–  Privacy
–  Rules can change
–  I can’t manage « as i want »
–  People are for their own not necessary for business
–  I cant « force » someone to join
–  …it’s not my home
Enterprise RSE Landscape
?
57M$ 14M$18M$
10M$ 0,5M$1M$
WW
US
FR
Why do
companies come
to the
Social Business
Network?
SPEED BUSINESS
LEVERAGE EVERYTHING
REAL TIME / SMALL PLANETE
WORKFLOW & ERP ARE TOO
COMPLEX
« There is no choice »* :
THE eMAIL EFFECT
THANK’S!
http://www.jamespot.pro
http://www.jamespot.com
alain.garnier@jamespot.com

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Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise