(1) Social networks have become hugely popular, with over 500 million active Facebook users and growing adoption by companies across various networks. (2) However, networks like Facebook are not well-suited for internal company use due to privacy, control, and engagement issues. (3) Enterprise social networks have emerged to address these issues and provide value through improved productivity, business development, and communication within a controlled environment customized for work.

1. L’avenir des Réseaux
Sociaux en Entreprise.
A Wave? No! A Tsunami!
Alain Garnier
CEO - Jamespot
http://www.jamespot.com

2. Introduction
JAMESPOT : A SOCIAL NETWORKS MOTORISTA BOOK :
Upcoming soon….
« business social network»
In the same collection
In collaboration with Guy Hervier.
B2B
B2C

3. The SOCIAL Tsunami
(Networks … not political )

4. Just Figures It!
• 97% of Internet users know Facebook – 63% know Twitter
• 1,5 millions companies are on Facebook
[Source : Facebook June 2010]
• 500 millions of active users are on Facebook – 25 millions are on Twitter
• 55 minutes spent on average per day on Facebook
• 70 millions on LinkedIn & 30 millions on Viadéo
• 1 million users on Yammer
18% of average earnings for
companies engaged in social
networks
[Source : Altimer Group 2009]

5. Web leaders
Facebook & Twitter + LinkedIn - Viadéo

6. Ok, but…I am working !
I don’t play on Facebook!

7. WHY WHAT IS SO EASY ON
THE WEB IS SO HARD STUFF
INTO THE BUSINESS?

8. WEBEXTENDED
COMPANY
INTERNAL
Value generated by the
« Social Business Network»
Business
social
network
SOCIAL
MEDIAS
PRODUCTIVITY
BUSINESS IMPULSION
LEAD GEN
COMMUNICATION

9. So i go to Facebook for my Business?
• For SocialCRM OK : FAN Page
• For internal / partners NO. Why?
– Privacy
– Rules can change
– I can’t manage « as i want »
– People are for their own not necessary for business
– I cant « force » someone to join
– …it’s not my home

10. Enterprise RSE Landscape
?
57M$ 14M$18M$
10M$ 0,5M$1M$
WW
US
FR

11. Why do
companies come
to the
Social Business
Network?

12. SPEED BUSINESS

13. LEVERAGE EVERYTHING

14. REAL TIME / SMALL PLANETE

15. WORKFLOW & ERP ARE TOO
COMPLEX

16. « There is no choice »* :
THE eMAIL EFFECT

17. THANK’S!
http://www.jamespot.pro
http://www.jamespot.com
alain.garnier@jamespot.com