Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise

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Quel est l'avenir des réseaux sociaux en entreprise? Quelle place à côté de Facebook? Qui sont les acteurs de ce marché?

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Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise

  1. 1. L’avenir des Réseaux Sociaux en Entreprise. A Wave? No! A Tsunami! Alain Garnier CEO - Jamespot http://www.jamespot.com
  2. 2. Introduction JAMESPOT : A SOCIAL NETWORKS MOTORISTA BOOK : Upcoming soon…. « business social network» In the same collection In collaboration with Guy Hervier. B2B B2C
  3. 3. The SOCIAL Tsunami (Networks … not political )
  4. 4. Just Figures It! •  97% of Internet users know Facebook – 63% know Twitter •  1,5 millions companies are on Facebook [Source : Facebook June 2010] •  500 millions of active users are on Facebook – 25 millions are on Twitter •  55 minutes spent on average per day on Facebook •  70 millions on LinkedIn & 30 millions on Viadéo •  1 million users on Yammer 18% of average earnings for companies engaged in social networks [Source : Altimer Group 2009]
  5. 5. Web leaders Facebook & Twitter + LinkedIn - Viadéo
  6. 6. Ok, but…I am working ! I don’t play on Facebook!
  7. 7. WHY WHAT IS SO EASY ON THE WEB IS SO HARD STUFF INTO THE BUSINESS?
  8. 8. WEBEXTENDED COMPANY INTERNAL Value generated by the « Social Business Network» Business social network SOCIAL MEDIAS PRODUCTIVITY BUSINESS IMPULSION LEAD GEN COMMUNICATION
  9. 9. So i go to Facebook for my Business? •  For SocialCRM OK : FAN Page •  For internal / partners NO. Why? –  Privacy –  Rules can change –  I can’t manage « as i want » –  People are for their own not necessary for business –  I cant « force » someone to join –  …it’s not my home
  10. 10. Enterprise RSE Landscape ? 57M$ 14M$18M$ 10M$ 0,5M$1M$ WW US FR
  11. 11. Why do companies come to the Social Business Network?
  12. 12. SPEED BUSINESS
  13. 13. LEVERAGE EVERYTHING
  14. 14. REAL TIME / SMALL PLANETE
  15. 15. WORKFLOW & ERP ARE TOO COMPLEX
  16. 16. « There is no choice »* : THE eMAIL EFFECT
  17. 17. THANK’S! http://www.jamespot.pro http://www.jamespot.com alain.garnier@jamespot.com

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