this is my pitch for media

1. Women’s
Lifestyle
magazine

2. Brief...
“You
have
been
commissioned
by
the
Northern
Echo
to
produce
a
new
magazine
or
newspaper
product.
Your
product
could
be
in
any
style
or
genre
but
it
must
be
self
=inanced
through
sales
or
advertising.
You
must
also
produce
your
magazine
for
a
speci=ied
audience
segment
within
the
16
to
24
age
group.”

3. Meeting my brief...
Ages 16 – 24
Female
audience
B,C,C1
Trendies

4. PCC
The
PCC
(press
complaints
commission)
regulates
the
content
of
magazines
and
newspapers.
I
have
created
my
own
5
golden
rules
to
which
I
have
followed
when
creating
my
magazine
and
article.

5. Things to consider...
1. Ensure
I
have
permission
from
models
and
interviewees
before
publishing.
2. Before
taking
photos
outside,
I
will
gain
permission
from
landowners
3. I
need
to
ensure
that
the
photos,
formality
of
the
article
and
language
used
in
the
article
are
all
suitable
for
the
target
audience.
4. Using
a
variation
of
register
in
the
articles.
5. Ensure
photos
and
language
are
age
appropriate.

6. Genre research
Front cover
Layout
Consistent
colour scheme
Fonts

7. Genre research - DPS
Creative layout
Bold fonts
Bright colour scheme
Young female model

8. My USP
As
well
as
choosing
aspects
of
other
Women’s
Lifestyle
magazines,
such
as
fashion
and
beauty,
this
magazine
also
determines
the
audience
to
have
their
own
opinions,
advice
and
criticisms
that
will
be
presented
with
each
article.
By
doing
this
it
will
enable
young
people
to
socialize
with
others
about
their
likes
and
dislikes.

9. Mock up process
I
created
two
mock
up
DPS’s
to
test
on
my
target
audience
and
therefore
receive
feedback
and
choose
the
one
that
works
best.

10. Mock up 1...

11. Mock ups
Positives
DPS
links
to
the
article
topic
e.g.
imagery
and
colour
scheme
Informative
article
Polaroid
images
link
well
to
the
festival
theme
Negatives
A
lot
of
blank
space
Title
is
too
small
and
blends
in
with
the
background
Coral
text
colour
blends
in
with
white
background

12. Feedback
A
lot
of
blank
space
Creative
use
of
imagery
Images
relate
to
the
article
“
”

13. Mock up 2...

14. Mock ups
Positives
Creative
use
of
imagery
Orange/
coral
colour
scheme
links
with
the
article
Unique
layout
Negatives
Blank
space
through
article
Bottom
section
of
the
DPS
looks
too
empty

15. Feedback
A
lot
of
blank
space
Unique
layout
Active
imagery,
relating
well
to
content
“
”

16. Conclusion
My
feedback
from
my
audience
has
determined
my
decision
to
use
my
first
mock
up
in
my
magazine.

17. The name...
Get Together
Relates
to
genre
and
USP
Appeals
to
young
adults
–
socializing
Short
and
catchy

18. Fonts
KG A Little Swag
Hello Goodbye
Apple Chancery
Abadi MT Condensed Extra Bold
Mom’s
Typew
riter
Baskerville Old Face

19. Colours

20. Overall product
Get Together
• Front
cover
• Contents
page
(A4)
• Article
1
–
Your
Festival
Survival
Guide
• Article
2
–
Stressed?
Relax,
breathe
and
read
on…
• Article
3
–
False
faces
and
phony
figures

21. Article details...
Front cover
Images
–
Window
to
future
self,
relating
to
article
content,
long
medium
shot.
Layout
–
Professional,
youthful,
fun,
eye
catching.
Fonts
–
handwritten,
bright,
bold,
large.
Colour
palette
–
Orange,
black
and
white
(splash
of
pink)
Front
cover
flat
plan

22. Article details...
Contents page
Images
–
One
large
image
of
a
field
of
tents
at
a
festival
Layout
–
Glamour
inspired,
simplistic,
spacious.
Fonts
–
Sans
serif,
capitalized
masthead,
variety
of
colours.
Colour
palette
–
Pastel
pink,
black,
burgundy
and
white.
Contents
page
flat
plan

23. Article details...
Your Festival survival guide
Images
–
Action
shots
at
Music
Festivals,
polaroid
style
Layout
–
Company
inspired,
exciting,
unique.
Fonts
-­‐
Mixture
used
within
masthead,
Avenir
Next
Condensed
Medium.
Colour
palette
–
Coral,
black,
green,
summer
connotations
Article
–
“Quick
and
informative,
not
a
“typical”
festival
article.”
“Good
use
of
informal
register
to
relate
to
the
audience.”

24. Article details
False faces and phony figures
Images
–
Medium
long
shots,
female
model,
creative
imagery.
Layout
–
Company
inspired,
larger
image
to
text
ratio.
Colour
palette
–
pastel
blue,
purple
and
black.

25. Article
details
Stressed?
Breathe,
Relax
and
read
on…
Images
–
Relating
to
content,
contrasting
images
(one
happy
one
sad)
Layout
–
collage
style
imagery,
separated
from
text,
unique
layout
style
Colour
palette
–
Pastel
purple,
blue
and
black,
connoting
relaxation.

26. Conclusions...
Get Together
16
pages
Paper
size
–
A4
Price
-­‐
£2.00
Quality
of
paper
-­‐
115gm
60
pages
-­‐
40%
adverts

27. Equipment costs
Journalist
£25
Photographer
£30
Model
£30
Subeditors
£20
Researchers
£30
Lighting
assistant
£30
Make
up
assistant
£10

28. Rate
card
Double
page
spread
£2,500
Full
page
£1,500
Outside
back
£2,500
Inside
Front
£2,500
Inside
back
£2,200

29. Brief...
“You
have
been
commissioned
by
the
Northern
Echo
to
produce
a
new
magazine
or
newspaper
product.
Your
product
could
be
in
any
style
or
genre
but
it
must
be
self
=inanced
through
sales
or
advertising.
You
must
also
produce
your
magazine
for
a
speci=ied
audience
segment
within
the
16
to
24
age
group.”

30. Thank you
Any
questions?