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Vorke As Media Presentation

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  2. 2. My name is: OghenevorkeKalusi-GbekeCandidate No: 1284<br />
  3. 3. Preliminary Project – Research & Planning<br />How did you think about target audience?<br />I aimed my college magazine for SFX students (aged 16-19). The majority of the students of SFX are of the black race therefore, I decided that my magazine’s main focus was going to evolve around the black culture as well as the small minority of the other races in the college. My magazine needed to attract the targeted audience, and to do so I had to think about what would appeal to them. I thought to include things such as music, college life, competitions, news which concerned this audience. I felt that this would appeal to them as they could relate to this different features, for knowledge as well as entertainment. <br />How did awareness of that audience impact upon your visual design and choice of language?<br />My magazine is informal to suit my audience therefore the language is going to be informal as well as the arrangement, style, and colour. <br />What key points did you learn about Adobe Photoshop and InDesign in constructing your artefacts?<br /><ul><li>I learnt how to crop
  4. 4. To create text and change the font and colour</li></li></ul><li>Preliminary Project<br />College Cover<br />College Contents<br />
  5. 5. Reflections & Feedback<br />What would you do differently next time?<br />I would do many things differently next time. Next time I would make sure that I structure my time well so that I would not miss any deadlines. I would also attend the Media Studies after college sessions at least twice a week to help with my knowledge of Adobe Photoshop and InDesign. I would make sure that if I did not understand or know something I would ask for help so I could understand. <br />What kind of feedback did you get that might influence you?<br />From my evaluation and feedback given by my target audience there are quite a few things that I would change. Firstly, I got some feedback that my front cover somehow looked like a poster – this is because the cover lines are in line, same font, same colour and sizes. Next time, I would change the fonts of the different cover lines and let my main story be bold and bigger so it would stand out from the rest. Secondly, I evaluated that my contents page did not have a professional look. It did not look like and was not similar to content pages of my research, therefore, next time to get a professional look I will section the contents of the magazine to different categories – this will also be user friendly. Feedback showed that the image that I used on my contents page was too big and it needed more pictures. Next time I would use a few more pictures, which will appeal to my target audience. <br />What aspects of your understanding of Adobe Photoshop and InDesign do you need to improve?<br />I started this course with no understanding of Adobe Photoshop and InDesign. To date, I have a basic knowledge on how to use this programs. I am now able to edit a photo in Adobe Photoshop and edit text in Adobe InDesign however, I will need to improve on this knowledge. <br />
  6. 6. The music genre of my music magazine is:<br />Genre? <br />The genre of my music magazine is Gospel which is associated with Christianity.<br />Chosen title? <br />The title of my music magazine is Genesis. I felt this would be an appropriate name for my music magazine as Gospel is associated with Christianity, I wanted the title to reflect this link so the target audience will associate the title with this as well. Therefore as Genesis has religious connotations (first book of Christians holy book – the bible), the title is then linked with this idea which is linked to Gospel. <br />
  7. 7. Research:<br />As part of research for this project, I studied two Gospel magazines which are shown below:<br />Gospel Truth<br />Gospel USA<br />
  8. 8. Research:<br />Freebies – Appeals to target audience<br />Theme colours: Black and red. Red has connotations of energy, strength, power, determination as well as passion, desire, and love.<br />Bold title – Stands out and it’s the biggest text on the page<br />Logo<br />Barcode<br />Date<br />Close up image<br />Promoting their website<br />The content<br />Image dominantly portraying the black race<br />Price<br />White cover lines stand out from dark background <br />White background makes the text stand out and has connotations of goodness, innocence and purity which can be associated with the Christian faith.<br />Target Audience: <br /><ul><li> Christians/People who like Gospel music
  9. 9. Mainly black people
  10. 10. Age: 30+
  11. 11. Social Status: A – E (everyone)</li></ul>Gospel artist: Marvin Sapp who will appeal to its target audience as he is well known.<br />
  12. 12. For my music magazine….<br />Typical readers of my magazine: Students of SFX college<br />Target Audience:<br /><ul><li> Christians/People who like Gospel music
  13. 13. Young people: 13 – 29 years old
  14. 14. Social Group: C1/C2/D</li></ul>Frequency:<br /><ul><li> Monthly</li></ul>Cover Price:<br /><ul><li> £1.50 - £2.50</li></ul>Publisher:<br /><ul><li> Oghenevorke Kalusi-Gbeke</li></ul>Unique Selling Point:<br /><ul><li> Not only does my magazine cater for the target audiences need for Gospel music, but it also caters for their lifestyle, news concerning young people, celebrity, advice and games.
  15. 15. Genesis magazine also gives away worth while freebies such as CDs, t-shirts, tickets etc.
  16. 16. Sections of the magazine can be written and edited by SFX students: to share ideas etc.</li></li></ul><li>This is the face of the magazine<br /><ul><li>Theme colours: Orange, Black and white
  17. 17. These colours are appropriate or the genre of the magazine as; </li></ul> - Orange connotes warmth<br /> - White connotes purity and blue connotes serenity and infinity.<br /> - Black connotes power and elegance<br /><ul><li>Colour of text relate to the image
  18. 18. Different shades of orange = effective
  19. 19. 7 bold sub headings
  20. 20. Main cover line story Is the biggest and boldest linking to the main image of the model
  21. 21. Price, date and barcode
  22. 22. Issue Number
  23. 23. “WIN” attracts the audience</li></li></ul><li>Here are a couple of research models for my contents page…<br />This I a contents page from a gospel magazine called “Singing News”.<br /><ul><li>Theme colours: Yellow, white and black.
  24. 24. These colours are appropriate or the genre of the magazine as yellow connotes happiness.
  25. 25. 3 Large images labelled by the page of its story
  26. 26. 1 Section
  27. 27. Consist of the name of the magazine as well as the date and the issue number.
  28. 28. No images
  29. 29. Plain theme colours of white and blue.
  30. 30. These colours are appropriate or the genre of the magazine as white connotes purity and blue connotes serenity and infinity.
  31. 31. There is use of different shades of blues
  32. 32. 3 Large images labelled by the page of its story
  33. 33. 3 Sections: “Features”, “Standing features” and coming events.
  34. 34. Consist of the name of the magazine as well as the date and the issue number.</li></ul>This I a contents page from a gospel magazine called “Singing News”.<br />
  35. 35. This is my contents page<br /><ul><li>Theme colours: Black, white and brown
  36. 36. These colours are appropriate or the genre of the magazine as; </li></ul> - Brown connotes warm and comfort<br /> - White connotes purity and blue connotes serenity and infinity.<br /> - Black connotes power and elegance<br /><ul><li>1 Section
  37. 37. Consist of the name of the magazine
  38. 38. 2 Large Images
  39. 39. Title of each story is in bold
  40. 40. Each story is labelled by a number</li></li></ul><li>How does the contents page link back to the cover page?<br />
  41. 41. How does the contents page flag up your double page spread?<br />Orange theme colour<br />
  42. 42. Here’s an example of an inspiring double page spread…<br />
  43. 43. This is my double-page spread<br />
  44. 44. This is how my double page spread works<br />Large heading<br />Page numbers<br />
  45. 45. This is how all three components are linked together….<br />
  46. 46. This is my re-drafted cover page<br />
  47. 47. This is my re-drafted contents page<br />
  48. 48. This is my re-drafted double spread<br />
  49. 49. Evaluation <br />You can find my blog here:<br />(URL)<br />And<br /> You can find my evaluation with responses to the 7 questions here:<br />(URL)<br />