2. Name and Logo.
The name of our independent media production
company is Farcom as it relates to telecommunications
which is relevant to our new product. Our new product
will be a phone which contains new technology called
Vibrant Touch.
This is the logo for our company, we used this idea as we
thought it was simple but effective. It has the company
name and a touch of colour to make it less basic.
3. Mission Statement
Farcom’s mission is to bring the best ideas to life, it’s a
dream turned to reality.
Our company is in the new media technology
industry. It creates new exciting technology in relation
to mobile phones, but we have decided to take it to
the next level and create the next generation mobile
phones.
4. Product profile
Our company’s main focus is based on mobile phones and
different products relating to them. Our company creates new or
better existing technology. Some of the previous products are
company has made are:
• Wireless headphones
• Colour changing phone case
• Wireless charger
5. Product profile: Doreen
Test
We have conducted a doreen test in order
to summarize our target audience.
• Gender: Female
• Name: Sophia Davison
• Age: 25
• Occupation: Journalist
• Hobbies:
Socialising, shopping, fitness, music and
eating out.
6. Industry research
Apple is a conglomerate global company and some
consider it to be the fifth major label due to the
prominence of their company. Although apple is a
conglomerate company they do have subsidiaries and
teams up with other companies that are joined.
Apples strong point are:
• Money
• Products
• Size of company
Although apple is such a big company there would be
room for Farcom as it creates different and just as good or
even better technology with different accessories.
7. Competition
Compared to other companies in the technology industry Farcom is
extremely small in comparison to all the others. Apple is the largest
which eventually will be one of our main competitors.
8. SWOT analysis
S
trengths
• Quality of products
• Successful products
• Good/Reliable staff
W eaknesses
• Small company
• Competition with others
• Not well known
O pportunities
• International expansion
• Company growing
• More products
T
hreats
• Recession
• Strong competition
• Lack of money
9. Farcom’s USPs
Farcom has many different aspects to the company
which makes it unique and different from others, some
of Farcom’s unique selling points are:
• The company all relates to phone technology and
accessories but in an exciting new manor.
• They consider what there audience what and then
produce suitable and worthwhile products.
• Farcom is a small British company which in some
cases the audience will support the company as its
British.
10. Product/Company
Development
As a new company we are seeking
financial investment to expand our Farcom
company to make it bigger and
better. Also as our company is so small
at this point we need finical help to
allow us to produce new technology
to put our company more out there.
Our main focus at the moment is to
create the new phone then in the
long run create a new product range
in relation to the phone. This is a rough idea of what the
new phone would look like. Fairly
simple just includes the name of
the company and animation for
the button.
11. Vibrant Touch
We have come up with an idea to
create a new phone.
• The name of our new product is
vibrant touch. We have came up
with this idea in order to create a
phone which is better the existing
ones but also to put all the different
technology all in to one with new
technology we have came up with.
• The phone will have many different
aspects, which will make it better
from the rest. The phone is based
around the individual who owns it
and the technology is set to suite the
owner.
12. Vibrant Touch
Scanner eg. Face/fingerprint instead of
password:
• More secure
• Easier
• Don’t need to remember anything
Animation:
• Put all details in.
• A track your weight Programme.
• Put all your interests and hobbies.
• Track your mood programme.
• The phone changes colour due to the battery life.
13. Why should you invest?
You should invest in our company as it’s the next big
thing! Although there are many phone companies
currently in the industry but ours differ as its unique.
The amount of money we are asking for is:
£300,00 to make and create
£400,00 for development and technology
£100,00 for marketing
Total: £8000
Editor's Notes
Regina: Farcom
Regina: The name of our independent media production company is Farcom as it relates to telecommunications which is relevant to our new product. Our new product will be a phone which contains new technology called Vibrant Touch. Millie:This is the logo for our company, we used this idea as we thought it was simple but effective. It has the company name and a touch of colour to make it less basic.
Emily: We came up with a mission statement which was simple but effective it is.. Farcom’smission is to bring the best ideas to life, it’s a dream turned to reality.Our company is in the new media technology industry. It creates new exciting technology in relation to mobile phones, but we have decided to take it to the next level and create the next generation mobile phones.
Millie:Our company’s main focus is based on mobile phones and different products relating to them. Our company creates new or better existing technology. Some of the previous products are company has made are: Wireless headphones: We created these as wires always tangle and get in the way so we thought these would be a good idea, also the headphones are better quality.Colour changing phone case: The phone case changes colour due to the battery status. For example if the battery is low the case will be red and if its full it will be green.Wireless charger: This comes in handy when you are out and have no charger so you can guarantee you always have battery.Our products are different from the rest as they are unique and are worth buying!
Regina: We have conducted a doreen test in order to summarize our target audience.Gender: FemaleName: Sophia DavisonAge: 25Occupation: JournalistHobbies: Socialising, shopping, fitness, music and eating out.
Emily:Apple is a conglomerate global company and some consider it to be the fifth major label due to the prominence of their company. Although apple is a conglomerate company they do have subsidiaries and teams up with other companies that are joined. Apples strong point is:Money: the amount they own is very high which helps the improve the company as they can under cut their prices in order for competition. Products: Not only does apple create a phone it also creates many different products which makes up the massive company it is. Although apple is such a big company there would be room for Farcom as it creates different and just as good or even better technology with different accessories.
Millie:Compared to other companies in the technology industry Farcom is extremely small in comparison to all the others. Apple is the largest which eventually will be one of our main competitors. This images represent the size of each companies.
Regina: We produced a swot analysis in order to put together our strengths, weaknesses, opportunities and threats.Are Strengths: Quality of products, successful products and good/reliable staffWeaknesses: Small company, competition with others and not well knownOpportunities: International expansion, company growing and more productsThreats: Recession, strong competition and lack of money
Millie: Farcom has many different aspects to the company which makes it unique and different from others, some of Farcom’s unique selling points are:The company all relates to phone technology and accessories but in an exciting new manor.They consider what there audience want and then produce suitable and worthwhile products. Farcom is a small British company which in some cases the audience will support the company as its British.
Emily: As a new company we are seeking financial investment to expand our company to make it bigger and better. Also as our company is so small at this point we need finical help to allow us to produce new technology to put our company more out there. Our main focus at the moment is to create the new phone then in the long run create a new product range in relation to the phone.
Millie: We have come up with an idea to create a new phone. The name of our new product is vibrant touch. We have came up with this idea in order to create a phone which is better then existing ones but also to put all the different technology all in to one with new technology we have came up with. The phone will have many different aspects, which will make it better from the rest. The phone is based around the individual who owns it and the technology is set to suite the owner.
Regina: The first idea we have come up with is a Scanner eg. Face/fingerprint instead of password and the reasons for this are:More secureEasierDon’t need to remember anything The phone will have a animation of yourself which will work by taking an image of yourself then it turns into a animation and you can do what you like with it from there. Not only can you have it of yourself but your friends and family to. This animation will link in with some of the new technology, which we will create such as:Put all details in e.g. height and weight, which then you can use your animation to try on clothes if doing online shopping. (There will also be a hologram animation of yourself which will help looking at things and make it easier)A track your weight programme which you write what you been eating and drinking to track if you have lost or gained weight. It will also create a diet plan to suite in with what you like and dislike. Put all your interests, hobbies and things so when you have nothing to do it suggests local places to go or things to do.Track your mood programme; this will help when your happy it plays you music or videos, which are funny or happy.The phone changes colour due to the battery life eg. If its low battery it glows red. (The battery charge also keeps for a longer amount of time than other phones.
Emily:You should invest in our company as it’s the next big thing! Although there are many phone companies currently in the industry but ours differ as its unique. The amount of money we are asking for is:£300,00 to make and create£400,00 for development and technology£100,00 for marketingTotal: £800,00
