Monetising Mobile- How to make Apps cheaply


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Monetising Mobile- How to make Apps cheaply

  1. 1. Golden Gekko <br />Reducing the barriers - ‘How to build apps quickly and cheaply’<br />
  2. 2. Golden Gekko Achievements<br /><ul><li> 140+ mobile applications delivered in the last 12 months. Working with media and digital agency partners across Europe and US
  3. 3. Executed mobile marketing campaigns across over 30 countries during the past 4 years
  4. 4. Reached over 30 million mobile users worldwide in 2009 with campaigns and services
  5. 5. 4 wins at the MMA Global Awards. 2 of them as a silent partner. </li></li></ul><li>Barriers of entry to creating app’s <br />Too many barriers preventing quick app distribution to the mass market<br />
  6. 6. The Barriers<br />The utopia is reaching mass market by developing cross platform<br />
  7. 7. The Barriers<br />Too expensive or ROI not clearly defined for brands to accept the high expenditure <br />
  8. 8. The Barriers<br />Resource and infrastructure are external yet client wants control <br />
  9. 9. The Barriers<br />Managing expectation – enabling client control, removing the middle man who doesn’t understand your customer like you do!<br />
  10. 10. The Barriers<br />Your Product? <br />Confusion on how to seed, market and distribute apps – too many apps too many stores<br />
  11. 11. Our solution <br />An easy to use web tool <br />No programming or advanced technical skill to create an app <br />Cross platform – Java, Blackberry with Android and iPhone <br />
  12. 12. 5 easy steps <br />Features included<br /><ul><li>RSS and XML feeds
  13. 13. Embedded video, sound, images (including animated gif)
  14. 14. Hyper-linking all images
  15. 15. Questionnaire and forms
  16. 16. Send to a friend
  17. 17. In app updates
  18. 18. Unlimited editing of text and images
  19. 19. Also fully white-labelled</li></ul>Operations <br /><ul><li>Free hosting for a year
  20. 20. Updated device list
  21. 21. Data capture</li></li></ul><li>Creating apps quickly<br /><ul><li>Tino allows for pro-activity in creating apps quickly
  22. 22. Build an app in around a few hours</li></li></ul><li>Cheaper costs <br />Start from £500 which includes hosting for a year and unlimited editing of static text and images <br />Professional subscription; £6k for 200 apps per month – average cost per app = £30<br />
  23. 23. Summary<br />The barriers are coming down and we can help overcome<br />Bespoke still remains and will not be replaced BUT we need to allow for brands to test and understand the investment before they commit.<br />Golden Gekko has the solution – Tino Mobile app studio <br />Try it! Free demo access for 30 days.<br />
  24. 24. Contact<br />Caroline van den Bergh | Head of Products <br />Mobile +44 7824881119|<br /><br />