2. OPTIX
Optix is the name of our company which produce cameras and camcorder
devices, we chose this name because it’s an appropriate name for a
camera company. Research into other company names show that the best
names are short and simple (Nikon). Our logo is simple which works
effectively on the product itself.
LOGO:
3. About the company…
The mission statement of our company is:
To instantly capture a high quality image and provide a service worldwide.
The target audience of our company is widely everyone and anyone who is
capable of using our products. Our products appeal to many different
people ranging from top photographers who want the top quality and
exposure to people who want a simplistic easy to use camera and our
products have both these features.
4. Previous products…
Previous products that the company have produced have been very
successful which is why we need your investment in order to produce our
new media technology which has never been done before…
Here are a few of our previous products…
5. OPTI-Click
The opti-click is a basic digital camera and gets
its name from the image being taken with a
click. The camera contains many buttons.
Simple digital camera style.
6. OPTI-Touch
The opti-touch is a more advanced camera with
more technology involved such as the touch
screen which is where the product gets its
name.
7. OPTI-Touch Lite
A developed version of the OPTI-touch camera.
This camera has a thinner , lighter , slim
design .
8. New product… OPTI-Xpress
NEW TECHNOLOGY Description:
Digital contact lenses placed into the eye which have the ability to capture
images and video footage wirelessly with the click of a button.
The button is featured on an electro band which is attached around the wrist
which digitally take images right from the device in the eye.
The bracelet features a pause button and record and capture button for
photos and videos. The flexi-bracelet then adapts to unfold into a USB
stick to transfer media.
The contact lenses in the eye are wireless and ultra slim and pain free
carefully designed to fit the ergonomics of the human eye.
10. Success…
As a company “Optix” has been very successful selling their products.
So the new up and coming product is predicted to sell rapidly.
Our main competitors have never developed an idea as unique with this
standard of modern technology before. There will be no competition for
our new product. This chart shows that the newer the product the quicker
and more rapid sales become as people become familiar with the brand.
The sales increase with more and more products being released.
11. Sales…
Sales The The new
Opti-Click
Opti-Touch
Opti-Touch Lite
increased at a developments modern
steady rate. meant sales technology
This products for both added meant
done well for products sales rapidly
a new raised. increased for
company. the company
and product.
This chart shows that the newer the
OPTI-Click product the quicker and more rapid sales
become as people become familiar with
the brand. The sales increase with more
OPTI-Touch and more products being released
OPTI-Touch Lite
12. Competition
A bit about our competitors:
Optix is an indie camera company fairly new to the industry.
The majority of camera companies are conglomerate such as Nikon. There are
a few not so well indie camera companies such as IndieCam.
However the competition is not a threat as sales have improved over time. No
other camera company has designed such modern technology as Optix has
with the Opti-Xpress. This is because Conglomerates need permission for
wild new product ideas while Optix is indie and can make new media
technology such as Opti-Xpress.
15. Strengths
Our business is better than our competitors because even though we have created
products before; we are a brand new independent company that produces high-
end photography equipment for professionals and beginners that are interested in
photography, also our products are affordable like other camera companies; this is
a strength because there is a gap in the market for our company.
We have gained a well-respected reputation with the general public over the four
years of service because of our products; our products rarely break or are
reported as faulty and are always well received by the public, reviews on our
products over the past couple of years have always been positive. Customers also
praise us on our stores and the service given by our employees.
Our unique selling point is our new product; because no one has this idea and it
brand new and no camera companies have anything similar so we have the edge
for ‘a new technology’.
16. Weaknesses
The main weakness that our business is not worldwide. As it’s only
based in the UK we have a small market that we can sell to. Also
other camera companies are more successful and well known for
their products being really successful so we have to compete against
them.
Even though it’s a strength its also a weakness as an independent
company we are a high risk to investors because if we fail with a
product and it wasn’t received well with the public our company will
go bankrupt.
17. Opportunities
Our business could gain lots of opportunities such as expanding
internationally and getting known worldwide; as a small company
our goal is to become worldwide and be as successful as other big
companies such as Kodak, Nikon and Fujifilm. Other opportunities
is the technology market; technology is always expanding and new
technologies are always being discovered so we have
opportunities to create the latest products.
18. Investment
Our company intends to develop further. We have already expanded into
new territories with our technology with our new product ‘Opti-Xpress’ .
However developing new technology isn’t cheap to manufacture which is
why we need your investment in order to develop more of the product itself
and work on making the sales for this new product as high as the previous
optix products. It is predicted to sell at a faster rate as it is new technology.
Our product is unique so with the Opti-Xpress there will be no competition
with other companies such as Nikon etc.
19. Your Money?
With your investment you will gain 20 percent of profits made on the Opti-
Xpress in the first 3 years.
Your money will help to develop new product ideas and manufacture this
one.
We are asking you to invest £200,000 .
The money invested will help Optix to become a big name in the industry
and drive sales. Your money will be well invested as our sales have always
been successful.
Thanks
